Independent Data and ML Consultant
Switzerland * Solving clients' business needs; churn, revenue growth, cross-selling, business insights, segmentation and dynamic customer interaction with BI and AI * Running outsourced advanced analytics (descriptive, predictive and prescriptive) for several companies starting from framing the questions, accessing and processing the data and interactive visualisations and ensuring smooth reliable data operations
Interim head of data and personalisation
Swisscom
2022-08 - 2023-02
heading team of 8 responsible for e-commerce and e-care reporting, analyses, sales and click through rate optimisation, A/B-testing and personalisation using tags, Tableau, Adobe Analytics, Target and CDP and development projects * Build for Shangri La and Hyatt hotels and OCBC bank a machine learning model to quantify the impact of each customer interaction impacts customer experience and customer value using Azure, xgboost, SHAP
Interim head of data analytics
Qualcomm
2021-07 - 2022-02
managing team of 7 responsible for production data sources, quality, pipelines, cloud data lakes, stakeholder, and vendor management * Advised MSC Cruises (Jun-19 - Feb-20) on how collect and analyse data on how customers use and like the new digital interaction channels including voice chat bots
International Red Cross
2019-02 - 2019-12
a solution to analyse data for monitoring the Ebola outbreak (data cleansing, feature engineering, Python, Pandas, NLP, multi-label classification)
City of Helsinki department
2018-06 - 2019-05
build a data management and reporting system (Power BI) to support fact-based decision making integrating multiple data sources (incl. Excel files, Power Pivot, Power Query, M, DAX SQL, NoSQL, OLAP) while managing privacy of the patient data (requirement management, data modelling, scheduling queries, dashboard design) * Customer life-time value optimisation for Future Energy, Vantaan Enegia and Pohjois-Karjalan Sähkö, British and Finnish electricity companies (Mar- 17 - Oct -19). An analytics cloud service predicting churn and its reasons, how long each customer is going stay and what will be their life-time spend. Managed the IT operations of data extraction, ETL, predictions and recommendations and integrations with client systems.
* Developed a live Power BI dashboard (Nov -17 - Dec -18) for tourism markets by using data from mobile networks, social media and credit cards providing details of visitors, origins, spend, likes and dislikes
Fonder & CEO
Recmeabook.com
2013-06 - 2015-05
Geneva, Switzerland - Recmeabook.com is an artificial intelligence start-up providing book readers individualised recommendations based on analysing the literary styles, genres and matching those to what reader likes.
* Led all the aspects of the company and a team of 5 * Developed the concept, tested the product-market-fit and build the company strategy * Coded the prototype (R, MS ML studio and Azure cloud services, ETL scripts, REST APIs, Git)
Head of Analytics, Middle East and Africa
Comptel
2010-11 - 2013-12
UAE - Leading telecom ETL and predictive analytics SaaS solution provider * Managed daily BI and AI solutions business and operations across the Middle East and Africa * Headed a team of 8 including data scientist, consultants, project managers and sales - decreased churn for a client by 13% and increased revenue per touch by 300% by choosing the right customers to target * Sold and managed the delivery of BI and predictive analytics services such as; churn prediction, churn prevention, best next product, demographics and interest segmentation, new customer acquisition, upsell, revenue boost, fraud detection, fault prediction, real time customer experience management and network optimization * Managed the integration of external (Oracle CRM, MS data warehouses, SQL and NoSQL, batch and real-time) and internal data sources, the design ETL/ELT scripts and data architectures (project teams of 10-30 engineers)
Various Technical Sales and Business Development Roles
Nokia Networks
1998-11 - 2010-09
UK, Moscow, Russia, Dubai, UAE - Leading telecom infrastructure provider * Heading technical sales teams to promote Nokia's solutions to telecom operators and to find optimal solutions to fulfil customer needs * Line manager to a technical team of 28 * Responsible for innovation collaboration with global mobile operators, IT vendors and content providers for new mobile internet services and apps
Project Manager
Elisa Communications
1995-06 - 1998-10
Finland - Telecom operator * Run large IT and telecom implementation projects for CRM, billing systems on time and in budget * Head of daily operations - 6 direct reports plus team members from other departments and vendors * Business requirement collection, project planning, budgeting and resourcing, change management, stakeholder communication, vendor and subcontractor management.
Software Engineer
LM Ericsson, Jorvas
1992-01 - 1995-05
Finland - The world's largest telecom equipment vendor * SW development (C, C++), documentation and testing for mobile network elements