Erfaren marknadschef

As part of the management team I am responsible for overseeing the development and delivery of a fully integrated marketing strategy including strategic planning, defining KPI goals, budget
management and ROI tracking. I manage agencies and a team of marketing professionals focused
on executing global campaigns including email, social and digital marketing. During my time at Finsa the business expanded with new offices and launched brands in Australia and South Africa.
Finsa Europe's brands: Core Spreads, Core Spreads Australia and Core Spreads Financial. The
company was recently included in London Stock Exchange's '1000 Companies to Inspire Britain'.

• Leadership and mentoring of a dedicated marketing team
• Creating cost-effective and creative campaigns designed to achieve maximum ROI and audience development
• Formulating the company's strategy to different media channels
• Managing a multi million-pound marketing budget, ensuring that it is spent effectively and in accordance with the marketing strategy
• Led the company re-brand including design, name, personas, brand story and a new
customer focused website with premium content for signed in customers (launch delayed
until 2020 due to web development)
• Introduced corporate branding standards and comprehensive positioning messages
• Played a key role in the implementation of Salesforce CRM and Marketing Cloud
• Reduced CPL for most valuable clients by 65%
• Increased newsletter opening rate by 7% and clicks to website by 20%
• Increased organic engagement on social media channels by 25%

Budget Group, Finsa and marketing agencies with global clients including Clearblue and Medtronic. After working in London
for five years I am now moving back to Stockholm and looking for new opportunities to advance
my career. I am available for interim positions in Stockholm from 10 September 2019.

Global Marketing Strategy
Digital Strategy Budget Management
CRM Strategy

Project Management Campaign Management
Product Development

Re-branding Team Management
Recruitment

SEO & PPC Social Media Marketing
B2C & B2B Public Speaking Bing & Google Certified

As Digital Marketing Manager, I developed marketing strategies and executed digital campaigns
across paid advertising, social advertising and email marketing. I worked with traffic generation
and conversions through paid media, organic search as well as improving customer journey
through landing pages, re-marketing and email marketing.

• Increased form submissions on website by 450%
• Increased lead generation on social by 29%
• Increased time spent via paid search and organic by 60%
• Increased CTR on paid search campaign by 26%

As Digital Marketing Manager, I consulted, developed and ran digital campaigns and content
strategies for both national and global clients. I held performance reviews and worked on business
development which included exhibiting at conferences and follow-up with leads.

• Content Strategy and On-Page Optimisation
• Digital Strategy
• Speech on Content Strategy, B2B Marketing Expo, Excel London
• Ran and optimised digital marketing campaigns

UK (part time)
Research for a variety of projects and clients, such as Avis, Mercedes, Budget and Citroën.

Sweden
As Marketing Coordinator I was a part of the Swedish Marketing Department working alongside
the Marketing Manager.

• Content and Search Engine Optimisation. During my years the revenue from organic search
increased, and it went from less than paid search to well above.
• Newsletters, the revenue more than doubled after my first year.
• Produced and/or coordinated advertising materials to campaigns.

Sweden
As web editor I was responsible for online content delivery and communications for Scandic Hotel's
Swedish website, its partnering travel agencies and Facebook.

• Web content, Search Engine Optimisation and communication on Scandic's Facebook page
• Development projects, processes and guidelines for the web content.