Digital product and business development Helsinki, Finland

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(Päivitetty 2023-11-23)

Digital product and business development

Helsinki, Finland

Äidinkieli Finnish, English, Aloittelija Svenska, German

  • Customer experience and service design
  • 10+ years in digital product and business development
  • Leading high performing agile teams

Taidot (25)

Product Management


Microsoft Office 365


Customer experience enhancement

Agile Methodologies

Office 365


Project Management

Business Analysis






Digital Marketing





Marketing Technology






Dinottisauri Oy

2022-12 - Nykyhetki

Lead Product Owner
Nexi Group

2023-01 - Nykyhetki

(Prioviously Nets) Card payment processing for payment card issuers. Expanding newly launched payment processing product beyond the Nordic market to central European customers.
Leading an agile team of 8 people and being overall responsible for deliveries of my team plus two other closely related teams.
Defined and delivered new functionalities that were needed for customer expansion while maintaining operative responsibility of the product already handling millions of transactions daily in the Nordics.
Nordic Product Owner
If insurance

2020-04 - 2022-12

in payment and digital customer squad (inc. maternity leave, 2nd child) Driving smooth customer experience in payment and invoicing for If's 3 million private customers in the Nordics. Also responsible for processes around gathering and using customer contact information.
Target KPIs were to improve customer experience (reduce calls to customer centers) and drive customers to digital channels (drive e-invoice and other paperless invoice/payment methods).
Leading a team of business and process developers and a data analyst (7 people) Driving research and solution development, responsible for team's roadmap and prioritization, KPI definition and stakeholder management.
Defining squad scope and responsibilities when it was established. Running major development initiatives in the team, such as initiating a fee for paper invoices, improving error-prone customer refund process. Working in close dialogue with customer center to reduce calls related to invoices. Implementing many changes to processes, customer communications and digital self-service app with the ambition to improve customer experience and drive customers to digital channels.
Nordic CRM Project Manager
If insurance

2016-12 - 2020-04

(incl. maternity leave, 1st child) Leading projects across the Nordic countries, for example defining new customer onboarding concept and improving customer communications during a claim through automated notifications.
Representing CRM and customer perspective in large initiatives such as core system renewal and customer loyalty program renewal.
Part-time product owner for CRM and marketing solutions IT team. Driving IT initiatives related to our units objectives where the focus on customer retention, customer experience and upselling. Our toolbox constituted of automated emails, generating leads to outbound sales and building MarTech capabilities, for example consent handling.
Project Manager/Consultant
Roger Studio

2016-01 - 2016-12

Project manager and scrum master in a team delivering sales reporting as a part of large CRM project for a Finnish stock listed telecom company.
Project manager, Sales KPI concept creation utilizing service design methodologies, for a Finnish stock listed manufacturing company Digital collaboration and idea gathering product beta for first client in retail, incl both mobile application.

2014-11 - 2016-01

Business Analyst

2012-11 - 2014-11

2,5 years as a business analyst for central securities depository (stock marked postrade services). Major programme in B2B, Finnish banks as the customer. Working with functional requirements in my clients product development organization in a large multivendor setup including offshore. Also a part of the migration team where we planned how to migrate book-entry accounts from old system.
Various smaller projects in data and reporting area, both consulting and building reports.


Master's Degree
Aalto University School of Business

2023-11 - 2012-01


Certified Scrum Master, Tieturi
Certified Product Owner
Certified Scrum Master

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