CRO & Analytics Consultant Odense, Denmark

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(Päivitetty 2024-01-15)

CRO & Analytics Consultant

Odense, Denmark

Äidinkieli Danish, English, Keskitasoinen Spanish

  • 10 years experience in digital marketing & Analytics
  • A/B testing, UX, Analytics & Data
  • Certified CRO & UX Consultant
Ota yhteyttä

Taidot (16)

UX

MOCK-UPS

QA

User research

Google Analytics

TESTING PROGRAMS

Data Analysis

Digital Marketing

Jira

CRO

UI/UX

SEM

Google Analytics 360

ADS

SharePoint

SEARCH ENGINE MARKETING

Yhteenveto

Experienced Senior Analytics & Optimization Consultant, with years of experience in helping clients optimize
their data foundation, glean valuable insights from data and create business value. I have a keen interest in
data analysis and connecting data across data sources to uncover business insights and understand user
journeys.

I am highly experienced in end-to-end management of analytics and optimization programs, from auditing
data quality and implementing tracking, to user involvement and running robust A/B and multivariate tests.

I am also experienced in running personalization programs and previously led a personalization project that
came second in Oracles Annual Markie Award in the "Best Use of Data" category.

My areas of excellence include:

● Auditing and optimizing tracking implementation to ensure data quality

● Finding opportunities for better data utilization across internal and external media

● Applying Analytics, user-testing and expert analysis to generate hypotheses for A/B testing

● Assessing test impact and reporting to stakeholders

● Reporting test performance to stakeholders

Työkokemus

Senior Analytics & Optimization Consultant
eCapacity

2022-01 - 2023-01

Data foundation o Data layer implementation o Adobe Analytics o Google Analytics ● Strategic advisory in personalization o Adobe Target o Tealium Audience Stream ● CRO: o CRO governance & implementation o Training customer teams o Process & Roadmaps
Optimization Specialist
Hesehus A/S

2021-01 - 2022-01

● Data analysis using GA4 & Universal Analytics (B2B & B2C): o Analyzing client performance across channels o Suggesting channel-specific improvements o Advising clients on lead-gen optimization o Suggesting and implementing tracking improvements o Reports and performing monthly performance reviews with clients ● Optimzation: o Site audits (GA4 & UA) o Optimizing site search for enhanced user-experience and conversions o Implementing tracking via Google Tag Manager o Analyzing user-behavior and journey mapping with Google Analytics o Advising clients and in-house teams on optimization o Managing A/B and multivariate testing programs o A/B and Multivariate testing implementation and QA
Senior CRO Specialist
STEP A/S

2018-01 - 2021-01

● Advise on data activation (1st party & hybrid) across programmatic and social ● Managing conversion rate optimization programs for clients including: o Site audits (Analytics) o Implementing tracking via Google Tag Manager o Analyzing user-behavior and journey mapping with Google Analytics o Performing A/B and multivariate testing o Ensuring data quality o Measuring performance and reporting to clients ● Data analysis: 2 o Analyzing performance across channels o Suggesting channel-specific improvements (especially Google Ads) o Suggesting and implementing tracking improvements ● SEM/Google Ads: o Advising on account structure and suggesting campaigns based on data o Reporting to clients
Freelance SEM, Analytics & CRO Consultant
Onlineoptimizers

2015-01 - 2017-01

Areas of responsibility included, but were not limited to: ● Google Analytics & Tag Manager o Tracking setup o Data Analysis o Site audits o Ensuring GDPR compliance in tracking implementation ● Google Ads o Working closely with clients to fix account structure issues o Account setup and campaign Management o Reporting performance to clients ● CRO o Advising clients on Landing page best practice o Analyzing user-behavior and identifying problem pages o Setting up A/B tests
Assistant Marketing Manager
CREO ARKITEKTER A/S

2013-01 - 2015-01

● Developing a B2B digital marketing strategy ● Producing and curating content for digital platforms ● Email marketing campaigns ● LinkedIn Marketing ● Creating graphical presentations for print ● Management reporting
Business Development Assistant
Tuco Marine Group

2012-01 - 2013-01

Responsible for gathering market information about offshore market and presenting to Management. Areas of responsibility also included: ● Evaluate the development of the offshore market ● Identify sub-markets and new business opportunities ● Analyze competition

Koulutus

CXL Institute
CXL Institute

2020-01 - 2020-01

CXL Institute
CXL Institute

2020-01 - 2020-01

CXL Institute
CXL Institute

2020-01 - 2020-01

Master of Science in International Marketing

2015-01 - 2018-01

Bachelor of Arts in Business Administration

2009-01 - 2013-01

Sertifikaatit

CXL Certified Optimizer

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