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(Actualizado 2022-11-19.)Head of Data / Project Manager
Tønsberg, Norway
Nativo English, Icelandic, Fluido Norwegian, Russian
- 5+ years of experience in Data Analysis
- 3+ years of experience in Project Management
- 5+ years of experience with Agile (Scrum and Kanban)
Habilidades (40)
Data Analysis
Google Analytics
Microsoft Power BI
MICROSOFT OFFICE
TIME MANAGEMENT
WRITTEN AND VERBAL
Project Management
DATA MANIPULATION
VISUALIZATION
PIPELINE
Stakeholder Management
DATABASE
SEM
DATABASE MODELING
BUDGET
ADOBE AFTER EFFECTS
CUSTOMER RELATIONSHIP MANAGEMENT
PostgreSQL
Scrum
PHOTOSHOP
DATABASE MANAGEMENT
Microsoft SQL Server
TESTING TOOLS
Digital Marketing
CRM
SQL
Microsoft Teams
Kanban
SEARCH ENGINE OPTIMIZATION
DATA MODELING
SQLite
SEARCH ENGINE MARKETING
ADOBE PHOTOSHOP
MS SQL Server
SEO
DATABASE ANALYSIS
Social Marketing
ADS
PERFORMANCE ANALYSIS
MICROSOFT EXCEL
Resumen
An experienced Project Management and Data Professional with experience in moving projects from conception to delivery for internal and external stakeholders.
Experiencia profesional
Head of Data
Nettrafikk
2022-06 - Presente
● Lead of Data and Analytics at performance marketing agency.
● Assisting clients with migration to Google Analytics 4, educating them on the new platform as well as helping them with capturing new data, analyzing it as well as creating new reports and dashboards.
● Productize Data and Analytics services to sell on to clients. I am in charge of these projects from conception, to development to eventual execution.
● Support SEO and Performance marketing teams with data analysis, utilizing various types of data sources, from web analytics, SEO tools, SEM tools, Social marketing tools, CRM platforms, sales platforms, marketing automation platforms, customer databases and more ● Assist clients in researching, planning and building their marketing stacks for a single source of truth for data as well as more efficient data analysis. Here we primarily use Google BigQuery as the main data and analysis hub, with various supporting software as part of the tech stack.
● Project management of Data and Analytics projects, from ad hoc projects, to monthly retainers to larger budget projects.
● Assisting clients with migration to Google Analytics 4, educating them on the new platform as well as helping them with capturing new data, analyzing it as well as creating new reports and dashboards.
● Productize Data and Analytics services to sell on to clients. I am in charge of these projects from conception, to development to eventual execution.
● Support SEO and Performance marketing teams with data analysis, utilizing various types of data sources, from web analytics, SEO tools, SEM tools, Social marketing tools, CRM platforms, sales platforms, marketing automation platforms, customer databases and more ● Assist clients in researching, planning and building their marketing stacks for a single source of truth for data as well as more efficient data analysis. Here we primarily use Google BigQuery as the main data and analysis hub, with various supporting software as part of the tech stack.
● Project management of Data and Analytics projects, from ad hoc projects, to monthly retainers to larger budget projects.
Head of Data and Senior Digital Specialist
Fullstakk Marketing
2020-10 - 2022-02
● Lead of Data and Analytics department at a performance marketing agency.
● In charge of conceptualizing and creating data and analysis products & services to sell to potential clients, including project management of internal software and data development projects.
● Responsible for growing the Data Department's bottom line and hitting quarterly and yearly financial targets. This involves finding new potential clients and nurturing leads to eventual customers, pitching services and holding workshops, as well as upselling existing clients.
● Project management of all Data & Analysis Projects for clients and team as well as extensive hands-on work, including: tracking and tag management projects, data pipeline testing and implementation, data analysis and audits, marketing mix modeling projects and GDPR consent audits.
● Contact new potential technology and service partners to create beneficial future financial partnerships, while also adding them to a potential tech stack that can be beneficial to existing and future clients.
● Follow trends in Data and Analytics and stay up to date with latest technologies and developments in the industry. Continue professional development by seeking out new strategic and tactical learning opportunities. Reading relevant blogs and newsletters.
● In charge of conceptualizing and creating data and analysis products & services to sell to potential clients, including project management of internal software and data development projects.
● Responsible for growing the Data Department's bottom line and hitting quarterly and yearly financial targets. This involves finding new potential clients and nurturing leads to eventual customers, pitching services and holding workshops, as well as upselling existing clients.
● Project management of all Data & Analysis Projects for clients and team as well as extensive hands-on work, including: tracking and tag management projects, data pipeline testing and implementation, data analysis and audits, marketing mix modeling projects and GDPR consent audits.
● Contact new potential technology and service partners to create beneficial future financial partnerships, while also adding them to a potential tech stack that can be beneficial to existing and future clients.
● Follow trends in Data and Analytics and stay up to date with latest technologies and developments in the industry. Continue professional development by seeking out new strategic and tactical learning opportunities. Reading relevant blogs and newsletters.
Web Analyst
Bluestep Bank
2019-01 - 2020-05
● Web & Marketing Analysis and Research, focused on website traffic and customer database analysis ● Using SAP Business Objects Web Intelligence to analyze customer data cube for analysis of marketing and business performance, customer segment research, portfolio analysis, sales pipeline analysis, configuring ROI models based on margins and creating reports and dashboards.
● Using Google Analytics, Google Tag Manager and Google Optimize to track and analyze web traffic; setup customized traffic models, optimize and control data flow and quality between web analytics tool and backend customer database for better performance analysis. Also, setting up custom tagging to track specific visitor actions and using testing tools to setup and run split and multivariate tests.
● Using Microsoft Power BI and Google Data Studio to create and maintain dashboards and performance reports for the entire marketing team (Norway and Sweden) as well as management (CMO & Managers).
● Utilizing internal data to create customer persona models to better understand customer needs and motivation, leveraging this to help drive future marketing initiatives.
● Create and visualize customer journey flow to see which online initiatives and landing pages are effective in converting Visitors to Leads. Design and analyze A/B tests to improve performance.
● Using Google Analytics, Google Tag Manager and Google Optimize to track and analyze web traffic; setup customized traffic models, optimize and control data flow and quality between web analytics tool and backend customer database for better performance analysis. Also, setting up custom tagging to track specific visitor actions and using testing tools to setup and run split and multivariate tests.
● Using Microsoft Power BI and Google Data Studio to create and maintain dashboards and performance reports for the entire marketing team (Norway and Sweden) as well as management (CMO & Managers).
● Utilizing internal data to create customer persona models to better understand customer needs and motivation, leveraging this to help drive future marketing initiatives.
● Create and visualize customer journey flow to see which online initiatives and landing pages are effective in converting Visitors to Leads. Design and analyze A/B tests to improve performance.
Marketing Analyst
Codan Forsikring
2017-03 - 2018-12
● Marketing Analysis and Research, focused on web optimization and performance marketing ● Using Google Analytics with Google Tag Manager to track and analyze website traffic; setup custom goals, events and desired actions, online user flow and attribution modeling.
● Using Google Ads (Adwords) to research campaigns and keywords, run experiments and make necessary adjustments alongside campaign manager and media agency. Have also used tools such as SEMrush and Ahrefs to find and optimize SEM/PPC and SEO keywords to assist campaign and content managers.
● Have created up to a 100 dashboards & reports using Google Data Studio & Microsoft Power BI, utilizing web data and Supermetrics as well as internal database sales, profit and customer data.
● Work with survey data, with a focus on customer experience, analysis and optimization of customer surveys and tracking of brand awareness and brand consideration ● Lead Sales Modeling project from company side alongside media agency and marketing agency. My job included gathering, preparing, checking and delivering data to the agency performing the data modeling.
Software Experience: Data Manipulation, Reporting & Visualization Segment, Google BigQuery, Power BI, Google Data Studio, Supermetrics, Microsoft Excel, SAP Business Objects.
Digital Analytics & Testing Amplitude, Mixpanel, Google Analytics, Google Analytics 4, Google Tag Manager, Google Optimize.
Digital Marketing & SEO Google Ads, Bing Ads, Google Trends, Facebook Ads, SEMrush, Ahrefs, Adform, Mailchimp, Ubersuggest, Google Search Console.
Database Management Microsoft SQL Server, PostgreSQL, SQLite Programming
● Using Google Ads (Adwords) to research campaigns and keywords, run experiments and make necessary adjustments alongside campaign manager and media agency. Have also used tools such as SEMrush and Ahrefs to find and optimize SEM/PPC and SEO keywords to assist campaign and content managers.
● Have created up to a 100 dashboards & reports using Google Data Studio & Microsoft Power BI, utilizing web data and Supermetrics as well as internal database sales, profit and customer data.
● Work with survey data, with a focus on customer experience, analysis and optimization of customer surveys and tracking of brand awareness and brand consideration ● Lead Sales Modeling project from company side alongside media agency and marketing agency. My job included gathering, preparing, checking and delivering data to the agency performing the data modeling.
Software Experience: Data Manipulation, Reporting & Visualization Segment, Google BigQuery, Power BI, Google Data Studio, Supermetrics, Microsoft Excel, SAP Business Objects.
Digital Analytics & Testing Amplitude, Mixpanel, Google Analytics, Google Analytics 4, Google Tag Manager, Google Optimize.
Digital Marketing & SEO Google Ads, Bing Ads, Google Trends, Facebook Ads, SEMrush, Ahrefs, Adform, Mailchimp, Ubersuggest, Google Search Console.
Database Management Microsoft SQL Server, PostgreSQL, SQLite Programming
Formación académica
Master of Business
University of Akureyri
2021-01 - 2024-12
Bachelor of Computer Science
Reykjavik University
2014-01 - 2018-01
Certificaciones
Google Analytics Individual Qualification, 2017 & 2018
SEO and SEM course by the Icelandic bank Landsbankinn
SemRush SEO Toolkit Exam
ANFO AdTech Programmatic
Conversion Jam Oslo
Courses & Seminars