Business Systems Analyst

You Will:

• Define and execute multi-channel campaign audience requirements, program specifications, and business requirements for ad-hoc reporting deliverable varying from simple, recurring campaigns to large, complex analytic extracts
• Work with the team to scope, document, design, QA, and produce marketing campaigns
• Function as a direct liaison and support the client, their partners, and the diverse internal account teams
• Design, build, and execute email, print, and social media CRM campaigns leveraging the Adobe Campaign application
• Work with constituents (client and external vendors) to maintain delivery and deployment schedules
• Resolve vendor issues/process defects and seek clarification from the brand, agencies, and operational partners
• Review ongoing reports in an effort to recognize potential issues in their early stages
• Interpret business requirements, assess whether the requisite information is complete or acquire further information, and then fully translate the requirements into accurate and timely campaigns/reports
• Articulate and effectively write detailed specifications and other comprehensive documentation
• Successfully develop relationships with various client contacts, their partners, and the internal team

You Have:

• 5+ years of experience in a direct marketing agency or direct marketing-driven business
• Adobe Campaign and SQL expertise
• The capacity to assemble, analyze, and evaluate data then make appropriate and well-structured recommendations and decisions
• Successful experience with file segmentation, direct mail production, email delivery, and program troubleshooting
• Strong analytical and problem-solving skills
• The ability to balance the needs of multiple constituents to ensure program delivery and quality control meet the organizational needs
• HTML and JavaScript experience
• Campaign Automation Software experience: Adobe Campaign (must have), Unica, Eloqua, Alterian, etc. (optional)
• Experience working with multiple vendors on complex, multi-channel programs such as call center providers, fulfillment vendors, email service providers, multiple agencies, and data/technology providers
• Strategic marketing understanding including knowledge of integrated marketing programs
• The ability to multitask in a deadline-driven environment with exceptional attention to detail
• Working knowledge of Oracle SQL