SEO Specialist - Chicago, IL

You Will:

• Manage all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks
• Research and recommend content for organic SEO success
• Optimize copy and landing pages for search engine marketing optimization
• Perform ongoing keyword research including discovery and expansion of keyword opportunities
• Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and provide recommendations
• Perform ongoing keyword discovery, expansion, and optimization
• Create a detailed SEO plan and strategy that includes a competitive Analysis Report, on and off-page optimization recommendations, keyword strategy, content strategy including cadence and topic recommendations, and Social Media optimization recommendations
• Analyze performance and optimization recommendations that include a monthly performance report, activity/SEO Rankings, and Google Analytics

You Have:

• A BS/MS degree in a quantitative, test-driven field
• Proven SEO experience
• Experience researching and implementing search engine optimization recommendations
• The ability to stay up-to-date with the latest trends and best practices in SEO and SEM
• The ability to recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)