Might be available
(Updated 2023-08-17)Digital and subscription Business Expert
Espoo, Finland
Native Finnish, English, Intermediate Svenska, German, Beginner Latvian
- 10+ years leading Digital transformation
- Dynamic and Energetic Leader that gets things done
- 10+ years in Subscription + Saas business
Skills (24)
RESTRUCTURING
SALES MANAGEMENT
BRANDING
CUSTOMER RELATIONSHIP MANAGEMENT
BUDGETS
EBUSINESS
Go-to-market
BUSINESS DEVELOPMENT
LEADERSHIP SKILLS
CUSTOMER SERVICE MANAGER
RETAIL SALES
PROCESS IMPROVEMENT
Subsription business
DIGITAL MEDIA
CUSTOMER SERVICE
Customer Experience
OPERATIONS
Digital Marketing
ACCOUNTING
FINANCIALS
Blockchain
ADOBE PREMIERE
PREMIER
Business Model Design
Professional Experience
Entrepreneur
SuperS Oy
2022-04 - Present
CEO One woman company offering consultancy and interim services for companies looking to grow or pass through turbulent times. Offering full scale of my knowledge and expertise for companies to use - I gain 360 view to the business quickly and can jump straight into action already on day one.
Key Customers:
Key Customers:
Interim CEO
GT Musiikkiluvat Oy
2023-01 - 2023-06
Finland Leading the 20 people, 21M€ company through CEO change period. Successfully transformed the company culture and grew business making it lot easier for the next one to jump in. Kicked off strategic change towards more customer and service-oriented business model. Received excellent feedback from the whole Interim period, especially praised from people leadership skills.
CEO and Co-Founder
Nuuks.io
2022-08 - 2022-12
Vihti, Finland Running a Finnish blockchain start up Nuuks.io during the pre-launch time. Building a eco actions based NFT marketplace. Finding the tech talents, planning business model and preparing for funding rounds.
DIRECTOR / HEAD of Digital services, Nordic Region
Telia Company AB
2020-03 - 2022-07
Lead strategic decision-making to govern digital media operations, define Nordic AVOD strategy, as well as establish and implement a Nordic operational model to ensure market growth for the ad-funded digital business of the two companies.
Oversee operational excellence, implement new ways of working and analyse emerging industry trends. Synergize collaboration across ad sales management, product, technology, content, and marketing functions. Liaise with senior executive team to address concerns and strengthen partnerships. Report to CEO of MTV and Deputy CEO of TV4.
Key Achievements and Contributions: ● Directing efforts for achieving strategic growth and operational excellence objectives as part of MTV management team and Nordic Ad management team, with P&L accountability for digital services in Finland.
● Leading 3-member Finnish core AVOD team and over 20 cross-organizational team members in MTV and TV4.
Group combined turnover being €480M. Govern the free AVOD services in Finland (Mtv Katsomo and MTVuutiset.fi).
● Envisioned and implemented a Nordic AVOD strategy to address future needs, involving Nordic product development, go-to-market plans, brand development, commercial and operational models, and customer experience enhancement.
● Successfully launched market's first HVOD (hybrid model of Ad-funded and subscription VOD) product - C More TV along with C More in both countries.
● Catapulted growth in digital viewing, achieving 35% higher TV 4 play time spend in 2021 and 20% increase in group digital ad revenues, compared to previous year.
● Excelled in Business Scaling, Transformational Leadership, Customer Experience, Media Content Strategy, Nordic Operations Optimisation, Organizational Restructuring, Marketing, Branding, AVOD, SVOD, and HVOD.
Oversee operational excellence, implement new ways of working and analyse emerging industry trends. Synergize collaboration across ad sales management, product, technology, content, and marketing functions. Liaise with senior executive team to address concerns and strengthen partnerships. Report to CEO of MTV and Deputy CEO of TV4.
Key Achievements and Contributions: ● Directing efforts for achieving strategic growth and operational excellence objectives as part of MTV management team and Nordic Ad management team, with P&L accountability for digital services in Finland.
● Leading 3-member Finnish core AVOD team and over 20 cross-organizational team members in MTV and TV4.
Group combined turnover being €480M. Govern the free AVOD services in Finland (Mtv Katsomo and MTVuutiset.fi).
● Envisioned and implemented a Nordic AVOD strategy to address future needs, involving Nordic product development, go-to-market plans, brand development, commercial and operational models, and customer experience enhancement.
● Successfully launched market's first HVOD (hybrid model of Ad-funded and subscription VOD) product - C More TV along with C More in both countries.
● Catapulted growth in digital viewing, achieving 35% higher TV 4 play time spend in 2021 and 20% increase in group digital ad revenues, compared to previous year.
● Excelled in Business Scaling, Transformational Leadership, Customer Experience, Media Content Strategy, Nordic Operations Optimisation, Organizational Restructuring, Marketing, Branding, AVOD, SVOD, and HVOD.
DIRECTOR / HEAD of VIAPLAY and VIAFREE FINLAND
Viaplay
2018-02 - 2020-02
DIRECTOR / HEAD of BUSINESS DEVELOPMENT
VIASAT FINLAND
2015-10 - 2018-01
VIAPLAY COUNTRY MANAGER
2011-08 - 2015-09
Directed day-to-day operations and oversaw business expansion initiatives while enhancing operational performance and service efficiency for the leading entertainment provider and streaming company. Defined strategic goals, ensured costeffective resource allocation, monitored company financials and budgets, implemented best practices, and cultivated productive relationships with diverse stakeholders. Redesigned workflows and business development processes to improve efficiencies. Evaluated staff performance, defined targets, mitigated risks, and identified process improvement opportunities. Reported to Viasat Finland's CEO and Viaplay Nordic CEO.
Key Achievements and Contributions: ● Successfully diversified the business by leading its transformation from linear to on-demand viewing platform, with its Viaplay streaming service (Subscription Video on Demand, SVOD) ● Led and navigated the commercial success of Viaplay, Nordic region's leading SVOD streaming service, as well as Viafree, an advertising funded AVOD service in Finland.
● Registered over 40% service usage growth in 2017 and consistently achieved remarkable YoY growth for Viaplay, the second largest streaming service in the region after Netflix.
● Championed regional and nation-wide expansion as part of the Finnish management and Pan-Scandinavian operational management teams, representing Finland in various Nordic decision-making boards.
● Executed major projects for launching new services and developing overall business - orchestrated Viafree launch, capitalization of content rights, partnership strategy, programmatic ad sales, content acquisition & service design.
● Collaborated with key brands such as Premier League, Champions League, Serie A, La Liga, NHL, KHL, World Cup of Hockey, PGA European Tour, Basketball Europa League, eSports, Disney, Fox, Viaplay, Viasat, and Viafree.
● Instrumental role in establishing Viaplay as a market leader in TV, movie, and sports category across Scandinavia.
Pioneered the launch of Viaplay VOD service to the Finnish market in 2012.
● Demonstrated expertise in Subscription Business, Go-to-Market Strategy, Market Launch, Customer Experience, Growth Hacking, Industry Partnership, Content Strategy, Branding, Digital Marketing, SVOD and AVOD.
Key Achievements and Contributions: ● Successfully diversified the business by leading its transformation from linear to on-demand viewing platform, with its Viaplay streaming service (Subscription Video on Demand, SVOD) ● Led and navigated the commercial success of Viaplay, Nordic region's leading SVOD streaming service, as well as Viafree, an advertising funded AVOD service in Finland.
● Registered over 40% service usage growth in 2017 and consistently achieved remarkable YoY growth for Viaplay, the second largest streaming service in the region after Netflix.
● Championed regional and nation-wide expansion as part of the Finnish management and Pan-Scandinavian operational management teams, representing Finland in various Nordic decision-making boards.
● Executed major projects for launching new services and developing overall business - orchestrated Viafree launch, capitalization of content rights, partnership strategy, programmatic ad sales, content acquisition & service design.
● Collaborated with key brands such as Premier League, Champions League, Serie A, La Liga, NHL, KHL, World Cup of Hockey, PGA European Tour, Basketball Europa League, eSports, Disney, Fox, Viaplay, Viasat, and Viafree.
● Instrumental role in establishing Viaplay as a market leader in TV, movie, and sports category across Scandinavia.
Pioneered the launch of Viaplay VOD service to the Finnish market in 2012.
● Demonstrated expertise in Subscription Business, Go-to-Market Strategy, Market Launch, Customer Experience, Growth Hacking, Industry Partnership, Content Strategy, Branding, Digital Marketing, SVOD and AVOD.
DIRECTOR
Kaleva Travel Oy
2010-01 - 2011-07
Envisioned and executed people-oriented leisure travel strategies, identified growth opportunities, enhanced online customer experience, governed budgets, resolved operational issues, and nurtured long-lasting industry partnerships.
Key Achievements and Contributions: ● Strengthened and expanded eCommerce and online business for the CWT Group-owned travel agency based in Vilnius, with presence across Finland, Estonia, Latvia, Lithuania, and Romania.
● Successfully conceptualised and implemented strategy for cultivating corporate-wide digital operations mindset within an offline business environment.
Key Achievements and Contributions: ● Strengthened and expanded eCommerce and online business for the CWT Group-owned travel agency based in Vilnius, with presence across Finland, Estonia, Latvia, Lithuania, and Romania.
● Successfully conceptualised and implemented strategy for cultivating corporate-wide digital operations mindset within an offline business environment.
Business Development Manager
Ebookers Oy
2005-01 - 2009-01
Finland
Account Manager
Tietotalo Oy
2003-01 - 2005-01
Finland
eCommerce Consultant / Project Manager / Accounting Assistant
Ebookers Oy
2001-01 - 2003-01
Finland
European Manager / Indian Operations
Ebookers Oy
2003-01 - 2003-01
UK & New Delhi, India
Shift Manager / Customer Service Manager
McDonald's Corporation
1996-01 - 2000-01
Finland
Academic Background
MBA
Laurea University of Applied Sciences
2023-08 - 2023-01
Bachelor of Business Administration in Tourism and Travel
Helia University of Applied Sciences
2023-08 - 2003-01