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(Uppdaterat 2022-12-06)Senior UX Designer
Copenhagen, Danmark
Modersmål Danish, Flytande English, Mellan Svenska, German
- User empathy
- Design thinking
- Holistic awareness
Kompetenser (22)
USER EXPERIENCE DESIGN
TEAM PLAYER
UX
USER EXPERIENCE
EXPLORATION
WIREFRAMES
UX design
INFORMATION ARCHITECTURE
Workshop facilitation
PROCESS MANAGEMENT
Research
Project Management
TEAM MANAGEMENT
Figma
Stakeholder Management
TEAM LEAD
Agile
Kanbanize
STATISTICS
Google Analytics
BUDGET
Data Analysis
Sammanfattning
More than 15 years of experience in UX Design working for multiple companies in different industries within a huge variety of projects.
Been part of a couple of well funded tech startups over the recent years and became a part of large product and tech teams. Here ideas were pushed all the way to implementation and beyond.🚀
Passionate about helping teams and organizations create products and great experiences that fulfill a clear business goal as well as value for the user. Used to collaborating with stakeholders at every level of seniority, ranging from gathering their requirements to challenging their thinking, articulating a concept and justifying any design decision.
Believes that creativity and disruption can't bloom in a vacuum, but only through collaborative methods that involve people and creating shared understanding through questioning – rather than persuasion.
Embraces the mantra "Learn to unlearn", in order to stay curious and avoid the dinosaur-trap in this rapidly changing world. Has a structured way of working, but can can thrive in most chaotic environments where dopey ideas are allowed, as long as there is a method to back it up.
Professionell bakgrund
2022-10 - 2022-10
Full website redesign for a client within the educational area. Defining process and facilitation of workshops to set the direction of the project.
Responsibility
- Defining process and facilitation of workshops to set the direction of the project.
Result
- Aligned business goals and achieved consensus between strong stakeholders.
Tools & competences: Miro, Process management, Stakeholder management
2018-01 - 2022-10
A medical platform for health care providers with the purpose of making great health care accessible for everyone. The primary service was centered around Birth Control Pills on subscription, Travel, Flu and COVID-19 Vaccination. All combining the digital as well as the physical experience.
Responsibility
- Building and managing an excellent team of UX’ers, Visual designers and Researchers.
- Implement internal processes and methods to make everybody in the company think user experience into every conversation as well as decision.
- Designing the user journey and managing the user experience across all channels and touch points (digital as well as physical).
- Fine tuning the eCommerce conversion funnel.
- Defining smooth and secure workflows for all the professional users involved in the product.
Result
- Successful product roll-out to DK, UK and DE.
- Pivoted the Travel-vaccination business unit to Covid-vaccination in less than just one month.
- Scaled a core-team of +40 employees to more than 500 doctors and 1000 vaccinators.
- Achieved a result of approx. 180 mio. DKK in less than 6 months – shortly after Practio got sold.
Tools & competences
- Figma, Google Analytics, Hotjar, Kanbanize, Team management
2015-09 - 2017-12
A digital platform making the Tattoo Industry more transparent and accessible throughout rethinking of the entire experience from consideration to inspiration and actually getting tattooed.
Responsibility
- Getting under the skin of people being part of the tattoo culture and the industry in general.
- Getting under the skin of people being part of the tattoo culture and the industry in general.
- Implementing an agile design process going from a startup of only 3 employees to more than 45 in less than a year.
Result
- Became the the world’s biggest platform of tattoos.
- Developed TV shows for Facebook and onboarded thousands of tattoo lovers, artists and tattoo shops around the world.
- Achieved a total funding of more than 100M DKK.
- Reached more than 15M Facebook followers and up to 4M followers on Instagram.
Tools & competences: Sketch, Zeplin Google Analytics, Miro, Agile, Process management, Team management, Stakeholder management
2010-05 - 2015-09
Projects giving solid experience and a broad portfolio working for leading digital agencies and companies within various industries.
Companies:
- Volvo Cars
- Volvo- & renaultforhandlerne
- Suzuki
- 3.dk
- Telenor
- Stofa
- Lego
- Saxo Bank
- Forsikringsguiden
- Pensionsinfo
- JØP, LPK & DIP
- Migatronic
- Jeld-Wen
- Trollbeads
- Tattoodo
- ITK
- ICES
- BoatFlex
- People Images
- Roskilde Universitet (RUC)
- Danbolig
- Nicotinell
- Medical Saint Frontiers
Digital agencies
- Hello Group
- Robert/Boisen & Likeminded
- Kunde & Co.
- Wunderman
- E-types
- Anew
- Pro People
- PeopleNet
- Acto
- Konstellation
- Dwarf
2014-02 - 2015-05
New marketing and eCommerce site for broadband and mobile telephony with focus on Value Added Services (hired by Hello Group).
Responsibility
- Re-design of a full sales universe with focus on conversion through transparency and playfullness.
- Developing a loyalty programme and re-design of self-service universe (my page).
Result
- Delivered a full re-design within time and budget.
Tools & competences: Axure, InVision, Google Analytics, Jira, Process management, Team management, Stakeholder management
2014-05 - 2015-03
Digital self-service universe in order to reduce the number of calls to customer support (hired by Hello Group).
Responsibility
Explorative research of behaviour among support employees as well as users.
Defining user journeys and mapping flows.
Conceptualizing and designing entire solution.
Developing design process and lead a team of UX'ers and designers.
Result
Developed and drove the project through a huge setup of stakeholders.
Expanded the creative team from only one UX’er to UX & Design teams of more than 5 people for TDC and Yousee respectively.
2013-12 - 2014-02
Responsibilit Designing a transparent and playfull universe for extremely complex products.
Resul Pensionsinfo became the one place-to-go for both end-users as well as a critical sales tool in the sector of finance and insurance.
2010-05 - 2013-10
Responsibilit Conceptualizing and designing new website in collaboration with Volvo International and designing several landing pages Designing a web-portal in collaboration with the Volvo and Renault car dealers in Denmark Developing requirements and handling tendering for implementation of solution. Steering the process and managing quality assurance.
Resul Obtaining consensus between strong stakeholders in a large organization with conflicting interests Moved a traditional analogue mindset towards a more digital approach Successful implementation of new website and web-portal within time and budget.
Axure Google Analytics Stakeholder management
2013-01 - 2013-10
Responsibilit Prioritization of heavy business needs Etnographic user analysis, focus groups and defining user stories Conceptualizing, designing and testing of entire solution.
Resul Implementing agile processes in a fast growing team Obtaining consensus between strong stakeholders in an extremely political environment.
Axure Google Analytics Stakeholder management
2009-06 - 2010-05
Responsibilit Implementing creative processes and methods Driving and managing projects all the way from idea to development.
Clients Cirkus Summarum • Lægebasen • Avelyn • Camguard • Nianet
2008-12 - 2009-06
Responsibilit Developing learning material and teaching eJournalism, usability and CMS training Quality assurance for new website.
Resul Successful education of more than 1000 web editors.
2008-03 - 2008-12
Responsibilit Business development and IT project managemen Defining of scope, project planning, specification, budgetting, resource allocation, implementation management, contracting, pitching and general client contact.
Clients Fritz Hansen • Elsparefonden • United Mobile • Sydenergi • Novo Nordisk Axure Google Analytics Project management
2007-08 - 2008-03
Responsibilit Identifying workflows and prioritizing information together with Subject Matter Experts Analysis of user interfaces and user flows Production of eLearning storyboards and modules.
2005-10 - 2007-08
Oct 2005 - Aug 2007 eVisions Group as E-business Consultant and Educator Job EU-funded projects with focus of retraining of people outside the labor market as well as employees in small and medium sized companies.
Responsibilit Development of educational material as well as teaching and consulting companies within strategic and tool based IT subjects Topics covered Web Strategy, eCommerce, Usability and Information Architecture, eJournalism, eMarketing/ SEO, IT Project Management as well as training in CMS and CRM Business development of a comprehensive eCommerce project and strategic planning for expansion of educational products to the Baltic States.
Resul Succesfull education of more than 500 emplyees..
2005-01 - 2005-10
Responsibilit Concept design, web strategy, procurement with focus on the Asian market Purchase management and handling distribution channels.
Resul The company got sold to a Danish entrepreneur.
2003-12 - 2005-01
Responsibilit Product development, budgeting and contracting Strategical business development and procurement as well as logistic coordination (+35 travelling days a year).
Resul Landed contract with Estée Lauder Increased sales and revenue for the US Market Streamlined the entire value chain from procurement to sales.
2003-01 - 2003-05
Responsibilit Qualitative analysi Strategy and product development.
Resul Completed a detailed report (Graded B) Tool skills Prototyping Project Management Figma Notion Sketch Kanbanize Axure Shortcut Balsamiq InVision Zeplin Flows & mapping Analytics Miro Google Analytics Overflow Hotjar Lucid chart
Akademisk bakgrund
1996-07 - 1999-05
2001-08 - 2003-06
Certifikat
2003-12