Senior User Experience Designer

Senior User Experience Designer at the Digital Bureau Define (Freelance Consultant).

Responsibilities/role: For the first part, I was solely responsible for Qapital's most important features; Dream Team and Payday Divvy. Mainly focus on the new feature "pay for partner" and create a better experience and business opportunities within the invite/accept flows, together with fixing all the different pending states that occurred during the setup of Dreamteam.

When that was done, I went to be the leader of a new Core team responsible for the entire user experience in the app.

I was responsible for the entire design process from strategy to concept work, wireframes, design, and prototypes. But at the same time worked closely and made decisions with the team's developers. This is in conjunction with managers and stakeholders.

Worked together in a cross-functional team with agile development methodology and with accessibility issues and WCAG, in order to ensure that we reached the set requirements.
Also worked to support the development of the existing Design system.

Responsibilities/role: Development of Kry / Livi's all 11 websites in 5 markets. The websites consist of different types ranging from B2C (main pages for customers/patients) to B2B (SaaS product in Italy and platform for healthcare players in England), career pages for a number of different markets, and various campaign pages.

As Senior Product Designer, I was responsible for the entire design process from strategy to concept work, sketches, wireframes, and design. But at the same time worked closely and made decisions with the team's developers. This is in conjunction with all stakeholders for the various markets.

Worked together in a cross-functional team with agile development methodology, where Scrum was applied.

From the perspective of so many different websites, with different purposes in a number of different markets with different conditions, you had to be prepared for rapid changes and shifting focus, which meant that you needed to be flexible in your work and quickly adapt to new priority situations.

Kry is today Europe's largest platform for online doctors, with roughly 1,300 doctors, nurses and psychologists available within minutes, around the clock, every day of the year in our app and offering care in 30 languages.

Responsibilities/role: 

Development of a number of web applications for the introduction of the National Medicines List. The applications are targeted both internally as well as externally and have a variety of target groups and types of behavior, mainly pharmacy and healthcare personnel (competent healthcare professionals) and citizens.

My role was Senior UX Designer with a primary focus on UX and UI.
It was a lot of independent work where I was responsible for the whole process from strategy to sketches, wireframes, and design. But at the same time worked closely and make decisions together with most people in the team, from architects, requirements analysts, and researchers as well as implementation collaboration with both front-end and back-end. But also a collaboration with other teams, projects, and departments. This as the applications would interact with current and future solutions, both based on legal requirements, technology and above all design and communication.

Worked together in a cross-functional team with agile development methodology, where both Scrum and Kanban were applied. All the created and obtained data (requirements), both functional and non-functional, were taken into account, which was continuously documented from an interaction design perspective.

I was responsible for building Design systems for the entire agency
design organization. In all work, we adhered to WCAG and accessibility issues, to ensure that we met the set requirements. This was also carried out in the active development of the Design system. From the perspective of the authorities, one had to be prepared for rapid changes, which meant that one needed to be flexible in one's work and adapt to the prevailing business rules.

Responsibilities/role: Worked with the new national guidance strategy set by the director-general for Swedish Public Employment Service (Arbetsförmedlingen).

I worked with the development of services and tools for guidance counselors in their work to guide job seekers into work.

Being the sole Senior UX designer meant that I was responsible for all the way from strategy, workshops, insight work (research), field studies, and in-depth interviews to then anchor this in concepts, wireframes, prototypes, and design.

Then tested the design in the form of in-depth usability tests in order to validate and ensure that the work is moving in the right direction, but also to find friction and thresholds that could be developed and improved. All created and obtained data (requirements), both functional and non-functional, were documented.

There was a developed Design system, which I related to
during all design work. From the perspective of the authorities, I had to work and adapt to the prevailing business rules.
Also worked with accessibility issues and WCAQ, in order to ensure that we reached the set requirements.

Worked methodically and strategically via agile methods such as Scrum and Kanban. The role included a lot of independent work but I also worked closely with the team consisting of mostly data scientists who worked with AI, Machine Learning, and Deep Learning.

By combining an individual's qualities and competencies through smart AI, the guidance counselor can in a much more effective way come up with suggestions for industries and specific professions that suit the specific individual.

So effective that we reduced the time from 4 months to 40 minutes.

Responsibilities/role: Worked with the development of the service Viafree Sport.

I was solely responsible for user studies (UX-Research). Conducted in-depth user interviews and usability tests to gain a deep understanding of users and understand their expectations, driving forces, needs, and goals while meeting our set business goals. All created and obtained data (requirements), both functional and non-functional, were documented.

Then anchored the result and collaborated with the design team regarding the wireframes and prototype work. The team worked on the basis of an agile process.

The role meant that I worked closely with the team, but also independently.

User Experience Designer at the Digital Bureau Define.

Responsibilities/role: Senior User Experience Designer with a focus on the areas of strategy and research with methods such as user interviews, observations, usability tests, and design. All practical and administrative responsibilities regarding the company.

Primary project manager towards the client for assignments, their implementation, and delivery in accordance with the agreed contract, budget, and deadlines.

Project manager for both employees as well as external consultants and clients.

Responsibilities/role: Worked with one of the most prominent products of Qliro: "Loan" I was solely responsible for user studies (UX-Research). Conducted in-depth user interviews and usability tests to gain a deep understanding of users and understand their expectations, driving forces, needs, and goals while meeting our set business goals. All created and obtained data (requirements), both functional and non-functional, were documented.

Then anchored the result and collaborated with the design team regarding the wireframes and prototype work. The team worked on the basis of an agile process.

The role meant that I worked closely with the team, but also independently.

Responsibilities/role: Worked with the healthcare app Doktor24 (called Healy at the time).

I was solely responsible for user studies (UX-Research). Conducted in-depth user interviews and usability tests to gain a deep understanding of users and understand their expectations, driving forces, needs, and goals while meeting our set business goals. All created and obtained data (requirements), both functional and non-functional, were documented.

Then anchored the result and collaborated with the design team regarding the wireframes and prototype work. The team worked on the basis of an agile process.

The role meant that I worked closely with the team, but also independently.

Today, Doktor24 is one of Sweden's largest digiphysical healthcare providers with a highly rated patient app that handles both mildly acute and chronic ailments.

Together with Apoteket AB, Doktor24 is Sweden's largest vaccinator.

Responsibilities/role: Worked with one of the most prominent products of Qliro: "Checkout & pay" I was solely responsible for user studies (UX-Research). Conducted in-depth user interviews and usability tests to gain a deep understanding of users and understand their expectations, driving forces, needs, and goals while meeting our set business goals. All created and obtained data (requirements), both functional and non-functional, were documented.

Then anchored the result and collaborated with the design team regarding the wireframes and prototype work. The team worked on the basis of an agile process.

The role meant that I worked closely with the team, but also independently.

Responsibilities/role: We gained continued confidence (see previous assignment from 2014) to develop the product further. Now the focus was on mobile and apps. But above all focus on a new approach developed for the user to get through the education in a more efficient way.

In addition to being the project manager for my internal team and responsible for the customer, I worked with the UX work. A strategic effort was initiated with an expert evaluation, and workshop, followed by a target group analysis (usability tests and in-depth interviews) that created the conditions for working with information structure, user case scenarios, and user journeys, then working with sketches, wireframes, and design. All created and obtained data (requirements), both functional and non-functional, were documented. The role meant that I worked closely with the team, but also independently.

The result was a mobile-optimized solution, with a seamless and more efficient way of working for the student.

The team worked on the basis of an agile process.

Responsibilities/role: Mideye offers a variety of security services and wanted to help create a smooth and easy-to-understand on-boarding process for its (prospective) customers to get started with various services.

In addition to being project manager for my internal team, I worked with the UX work. Started with an expert evaluation that created the conditions for working with user case scenarios, user journeys and lastly with sketches and design. The role meant that I worked closely with the team, but also independently.

Responsibilities/role: In addition to being project manager for my internal team and responsible for partners and customers, I worked with the UX work. A strategic effort was initiated with workshops and expert evaluation, followed by a target group analysis (indepth interviews) that created the conditions for working with information structure, user case scenarios, UX maps, user journeys, then working with sketches, wireframes and prototypes. All created and obtained data (requirements), both functional and non-functional, were documented. The team worked on the basis of an agile process. The role meant that I worked closely with the team, but also independently. The team worked on the basis of an agile process.

A modern web service was created that supports and helps students to educate themselves remotely. The service reduces the perceived barrier between educating via distance versus on campus. The result is more dedicated and talented students who finish their distance studies.

Responsibilities/role: Worked with the creation of the entire STR's new digital product - create the opportunity for the student to move from physical books to a completely digital solution.

In addition to being a project manager for my internal team and responsible for partners and clients, I worked sharply with UX work. A strategy effort was initiated, followed by a target group analysis (field studies and in- depth interviews), which created the conditions for working with information structure, user case scenarios, UX maps, user journeys, then working on sketches, wireframes and design.

All created and obtained data (requirements), both functional and non-functional, were documented. The team worked on the basis of an agile process. The role meant that I worked closely with the team, but also independently.

A modern web service that helps students become better drivers while providing teachers with better tools for training. The result is safer and more proficient drivers in traffic.

Responsibilities/role: At that time, Textilgallerian had grown both in customers and product portfolio and the current e-commerce platform did not meet the requirements and needs that the company now had. It was time to update its presence online.

In addition to being the project manager for my internal team and responsible for the customer, I worked with the UX work. A strategic effort was initiated with evaluations and workshops, which created the conditions for working with information structure, user scenarios, usability tests and then working with sketches, wireframes, and UI. The role meant that I worked closely with the team, but also independently.

The result is e-commerce that clearly meets the wishes and needs of the users. In the same year, textilgallerian.se became "Top 10 best e-commerce in Sweden" and the fastest of them all.

Responsibilities/role: RCC was in need of improving its educational support in palliative care.

In addition to being the project manager for my internal team and responsible for the customer, I worked with the UX work. A strategic effort was initiated with meetings, studies, and evaluations that created the conditions for working with information structure and user scenarios. Then work with sketches, wireframes, prototypes, and UI. All created and obtained data (requirements), both functional and non-functional, were documented. The role meant that I worked closely with the team, but also independently.

Responsibilities/role: At the time, KSP had grown strongly and the target group became increasingly complex, which meant that the existing website did not meet the requirements and needs that the organization now had. It was time to update its presence online.

In addition to being the project manager for my internal team and responsible for the customer, I worked strongly with the UX work. A strategic effort was initiated with an evaluation of the existing website as well as workshops with the customer.

This was followed by a target group analysis (in-depth interviews) that created the conditions for working with information structure, personas, user scenarios, then working with sketches, wireframes, and user interfaces. The role meant that I worked closely with the team, but also independently.

Responsibilities/role: Development of a new data application for the registration and reporting of radioactive and recyclable waste.

A strategic effort was initiated in the form of a usability evaluation, workshops, and in-depth interviews to create the prerequisite for working with information structure, user scenarios, and usability tests and then with sketches, wireframes, and UI. The role meant that I worked closely with the team, but also independently.

Responsibilities/role: At the time, Netjobs had grown strongly and the target group had become increasingly complex, which meant that the existing website did not meet the requirements and needs that the organization now had. It was time to update its presence online.

A strategic effort was initiated with studies and evaluations that created the conditions for working with information structure and user scenarios, and then working with sketches, wireframes, and UI.

The company was called Scand. Design Online AB, (designonline.se), at the time, but today is called Nordic Nest.

Responsibilities/role: At the time, the company was in an expansion phase where they would update their e-commerce, both technical (platform) but also in terms of design. It was time to update its presence and meet the increased sales and take the next step in the company's development.

A strategic effort was initiated with studies, evaluations, workshops, and interviews (research) that created the conditions for working with information structure, user scenarios, sketches, wireframes, and design.