Product design lead | Service design| PM

Responsible for the competence development within design at 1337. I aslo participate in sales meetings and put together proposals / offerings and work with client assignments.

Evaluating their product EIAS 5 and suggesting a path forward to improve the product from a customer experience and usability perspective. delivering a report and defined a couple of high level core concepts for redesign of the product EIAS 5. EIAS 5 is a compliance software used by hospitals to monitor and improve their compliance in relation to operations/ surgery. 

During my time at Nexer Maverick I have taken on several different and varying assignments and projects. I usually take on a strategic leading role in project and quite often also the project manager role.

I'm was responsible for leading the internal competence development group across all disciplines and also represents the CX/UX and service design area within this group. I also participate in developing our methods and offerings, participate in recruiting of new employees, sales meetings and take responsibility for putting together project proposals and offerings to new clients.
 

Design and development of new website for NPOF. Leading a team of 4 (dev + design). (site is not released yet)
 

NPOF (Nämnden för prövning av oredlighet i forskning)
Prestudy for new website. Understanding and documenting the organisations requirements for the new website. Defining a brief concept for the new website. 
Impact mapping, Workshops to identify and understand current problems and challenges and setting goals for the future. Documenting all functional, business and technical requirements 

Research and conceptualization project related to adding digital services to a Mobility house project. conducted problem framing and goals setting workshops, mapped target customers, did competitor analysis, trends analysis and workshops to come up with relevant service packages that could scale depending on site. 

Myndigheten för psykologiskt försvar Strategic lead in terms of research, strategy and design for a new light website for a new Swedish government to be launched in jan 2022.

Leading a team of consisting of web analytics/SEO specialist, content & communication strategist, researcher and UX/UI designer and visual designer. 

April 2020 - Dec 2021 - Our assignment was to come up with a brand new customer experience for their entire web that would increase conversion of new customers online and increase retention of existing customers and all together provide a best in class customer experience. We have done research, defned strategies for communication, conversion and retention, defned new design directions for their web, developed experience and interactive concepts, prototypes and provided detailed design (site is not launched yet).

Feb - april 2021 - Blog strategy and concept design for Codan

March - June 2021 - Researching and developing new value propositions for selected customer segments for Codan forsikring. 

Planning and facilitating a series of 10 workshop in relation Codans work with defning a new partner strategy.

Leading a team of 3. New communication concept, UX concept for HSB bospar. We did customer journey mapping, proposed new site structure, new page designs, and navigation structure for HSB Bospar, new content design + communication strategy with the purpose of increasing the conversion and reduce customer complaints. 

Quantitative customer research, creating surveys and polls on HSB.se, analyzing the data and writing a report with findings and recommendations on actions and further studies. 

Start up aiming to offer a Service (app) for C2C reselling of used goods. The aim was to have a sustainability profile, promoting circular economy, offering users / members to swap things (apparels and interior decoration) with other users. There was also a wish for this service to become some kind of community enabling users to meet new likeminded people through the swaps.
I helped framing the scope and advised on how to formulate a strategy - value proposition, business model, strategy for monetization, defining an MVP etc. 

UX lead and UX design for new development of Mitt HSB - portal for members and board members of the BRF's. 

Nelly needed a new return strategy, they needed to reduce returns, reduce or prevent unwanted returns, I did customer journey mapping, proposed actions to reduce returns, prevent returns and to manage returns. UX concept: New return strategy and new customer experience concept where I did customer journey mapping & UX design concept.

Advising the customer on priorities for the web development, design etc. 

At Qlik I was part of the Product design group where I had UX responsibility for different product areas and led different design projects through research, analysis, ideation, design and implementation for new product concepts related to Qlik Sense (not Qlik view). I also participated in User research and persona creation for Qlik Sense.
UX lead for cloud portal (Qlik Sense) - The cloud solution was for small /medium businesses where the customers should not be acquired by direkt sales but sign up online for a SaaS solution. I mapped out the customer journey, proposed concepts and strategies for onboarding new users and how to make them hooked. I also proposed a roadmap/ prioritization for new features connected to the stages in the customer journey.
UX lead for data storytelling and reporting (Qlik Sense) - UX lead for data analytics set up and editing / creation of dashboards in (Qlik Sense) For my product areas I created long term product visions and roadmaps for the design mapped to business goals and prioritized the short term backlog. I typically did user/ customer journey mappings, did research and discovery, analyzing and mapping out the problem space, conceptual design, future scenario defnition, defned user fows, created wireframes, and participated in usability studies. I worked in close relationship with product managers, architects, developers, user researchers, visual designers, subject matter experts and other designers throughout the process.
I was also part of defning our ways of working, defning processes, methods, tools to use etc. and also helped out with recruitment of new designers.
Agile processes - At Qlik development is truly Agile, which means I also participated in mile stone plannings, user story writing, scrum meetings, daily stand ups etc. with the development teams.