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(Uppdaterat 2021-12-08)

Performance Marketing Specialist

Göteborg

Modersmål Svenska, English

Facebook Ads
Google Ads
Paid marketing

Kontrakt

Kompetenser (23)

MARKETING MANAGEMENT

PAID SEARCH

SEARCH ENGINE MARKETING

SEM

Strategic planning

Marketing

RETAIL

Google Analytics

Data Analysis

BUSINESS DEVELOPMENT

CLIENTS

SALES MANAGER

SEARCH ENGINE OPTIMIZATION

SEO

REGIONAL SALES

STEERING

ONLINE LEARNING

SALES OPERATIONS

Machine Learning

MEC

ORDERING

Web Design

DATA SCIENCE

Sammanfattning

Gustav has long experience within digital marketing and digital strategy. He has been running the digital marketing agency Flink Digital during six years helping a wide range of clients to digital success. Gustav with his analytical mindset and data-driven way of working together with his broad and technical knowledge in combination with strong digital marketing skills has been the key to success as he have helped countless of clients to grow online.

I am a performance marketing professional. I've helped companies such as Delivery Hero, Pierce Group, Care of Carl, Klaravik, Axel Arigato, Nilson Group, Yaytrade, Nouw, Ballograf, Sigmastocks, Protein.se, L'Homme Rouge, Aqua Dental, and Tickster + more grow through marketing.

Helping companies with:
E-commerce, Digital Marketing & Growth (planning, approach, measurement, and hands-on work), Digital projects, and product.

Professionell bakgrund

Interim Performance Marketing Manager

Pierce Group

2021-12 - Pågående

Founder & Owner

Jämfördjurförsäkring

2014-01 - Pågående

Jämfördjurförsäkring.se - Sweden's first pet insurance comparison site.
My pet insurance site has helped +6000 pet owners find the right insurance (with a lifetime value of +85 million SEK).

Founding Partner & Marketing Consultant

Flink Digital

2015-11 - Pågående

Flink is a digital growth & performance marketing agency based in Gothenburg, Sweden.
Flink covers all aspects of the digital marketing industry - social, search, analytics, display, retail, video - our team possesses all skills.

Performance Marketing Consultant

Care of Carl

2017-03 - 2021-11

Long term project include: Paid Social, Paid Search, Data Analysis, Part of the Marketing Management Team, Reporting to CEO Awarded Digital Gazelle of the Year by Dagens Industri Awarded Top 5 E-commerce in Sweden 2020 by IDG

Interim Head of Performance Marketing

Nilson Group

2018-07 - 2020-03

Long term project include: Digital transformation, responsible for all performance marketing, Reporting to CMO.
Increase sales from paid social 30x with an increased ROAS of 3x and increase paid search sales with 3x with an ROAS increase of 2x.

Performance Marketing Consultant

Axel Arigato

2016-08 - 2017-11

Long term project include: Paid Social, Paid Search, Data Analysis, Reporting to CEO Awarded Breakthrough Brand Of The Year 2016 by FashionBeans

Digital Planner

MEC

2015-06 - 2015-10

Responsible for the digital strategy and planning of campaigns.
Digital advisor when pitching new and existing clients.
Clients include Eurocard/Diners, Kvarndammen, Viacom/Nickelodeon, and Continental Foods.
MEC (merged with Maxus), now Wavemaker is one of the world's leading agencies and a part of GroupM and WPP.

Performance Marketing Lead

Delivery Hero

2014-01 - 2015-04

Marketing executive for the Swedish, Finnish, and Swiss markets. Steering performance marketing and growth of the marketing team in close collaboration with the countries' local teams and CEOs.
* Managing a team of 3+3 performance marketing people in Berlin and Stockholm * Tracking and reporting * Product development - desktop, mobile web, and apps * General P&L management * Channel optimisation - search (SEM and SEO), display, mobile, affiliates, TV, and cooperations Delivery Hero the leading global online food ordering and delivery marketplace, operating in 40+ markets, 600,000+ restaurants and >4 million orders received every day.

Online Marketing Manager

Delivery Hero

2013-03 - 2014-01

Online Marketing Manager for Sweden responsible for all online marketing for the Swedish market.
* Channel optimisation - search (SEM and SEO), display, mobile, affiliates, TV, and cooperations * Product development - desktop, mobile web, and apps * Tracking and reporting

Mobile Sales & Marketing Manager

Rabble

2012-06 - 2013-03

Managing the online sales portfolio.
Rabble is Sweden's leading mobile geo-targeting coupon app.

Regional Sales Manager

Rabble

2011-06 - 2012-06

Business Development

Tictail

2012-02 - 2012-05

Assisting the CEO in selling and acquiring users in the pre-launch beta face. In addition I had a broad range of responsibilities including creating essential analysis, qualitative research, html/CSS, Keynote and running the Tictail community.
Tictail is one of the world's fastest growing DIY eCommerce platforms. According to Wired Magazine "Tictail is Tumblr for eCommerce". Tictail was acquired by Shopify in 2018.
Corporate Finance Summer Intern

Executive Editor

LIBERTAS CAPITAL PARTNERS

2010-07 - 2010-08

Jul 2010 - Aug 2010 (2 months) Responsible for constructing elaborate databases, working as platforms for the whole organization for decisions and researches. Involved in analyzing market opportunities and new prospect investments through market analysis.
Libertas Capital was a global private equity and alternative investments advisory group.
Executive Editor ASSAR

Student Union Magazine

2009-01 - 2009-09

reaching 4500 students, alumni and sponsors.

Akademisk bakgrund

BSc

Hong Kong Baptist University

2010-08 - 2010-12

Certificate

Harvard University

2019-01 - 2020-01

BSc

Linnaeus University

2011-01 - 2012-01

BSc

National Chengchi University

2010-01 - 2010-01

BSc

LM Engström High School

2010-01 - 2010-01

Certifikat

Data Science - HarvardX - An Online Learning Initiative by Harvard University through

Professional Certificate Program, Data Science

SEO THAT WORKS - Backlinko

Gustav Kinde