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(Uppdaterat 1+ år sedan)Marknadsföring & Försäljning Specialist
Stockholm, Sverige
Modersmål Svenska, English, Flytande Portuguese
- Marknadsföringstrategi
- Kommunikation & PR/Events
- Varumärkets Byggande
Kompetenser (20)
PROBLEM SOLVING
Marketing
SALES ASSOCIATE
SALES TRAINING
RETAIL SALES
MARKETING MANAGEMENT
CUSTOMER SERVICE ORIENTED
CUSTOMER SERVICE
KEY ACCOUNT
SALES PLANS
TERMINATIONS
ACCOUNT MANAGEMENT
SCHEDULING
BUDGETS
PRODUCT MARKETING
SALES TRENDS
RECRUITING
LOGISTICS
SYSTEMS ADMINISTRATION
System Administration
Sammanfattning
To join your team to manage and execute innovative strategies to develop &
strengthen your presence. Using my uninhabited interpersonal skills,
engaging communication and passion, I will be the change to revolutionize the future
of your company.
Professionell bakgrund
Associate Brand Manager
Letsfaceit Nordic
2016-02 - 2017-05
SWEDEN
● Create & execute annual marketing plans for 7 international brands, such as
Real Techniques & EcoTools, in Scandinavia & Italy (including brand strategy,
distribution strategy, social media, communications, promotions and campaigns)
● Responsible for PR activations & event execution, establishing and
maintaining strong relationships within PR for both traditional media & influencers
● Key Account management for H&M and Åhléns, including sell-in, strong
annual sales and successful campaign implementation
● Forecast and purchase planning to minimize risk for out-of-stock
● Manage annual marketing budgets
● Create & execute annual marketing plans for 7 international brands, such as
Real Techniques & EcoTools, in Scandinavia & Italy (including brand strategy,
distribution strategy, social media, communications, promotions and campaigns)
● Responsible for PR activations & event execution, establishing and
maintaining strong relationships within PR for both traditional media & influencers
● Key Account management for H&M and Åhléns, including sell-in, strong
annual sales and successful campaign implementation
● Forecast and purchase planning to minimize risk for out-of-stock
● Manage annual marketing budgets
People Manager
Abercrombie & Fitch
2014-09 - 2016-02
SWEDEN
● Manage one of top 3 stores worldwide by constantly exceeding sales plans,
having one of the highest UPTs (avg. 2.5), conversion rates (avg. 35%), and secret shop rating (avg. 4.9/5) in entire company
● Responsible for recruiting best candidates that positively reflect the brand
worldwide, with a focus in Sweden
● Created training orientation for all new associates to give exceptional
customer service
● Oversee all HR matters for Hollister Gallerian of over 150 employees
including professional development, scheduling, vacations, promotions and terminations.
● Flawless operational organization, shipment processes, contributing to visual
merchandising for updates/floorsets
● Manage one of top 3 stores worldwide by constantly exceeding sales plans,
having one of the highest UPTs (avg. 2.5), conversion rates (avg. 35%), and secret shop rating (avg. 4.9/5) in entire company
● Responsible for recruiting best candidates that positively reflect the brand
worldwide, with a focus in Sweden
● Created training orientation for all new associates to give exceptional
customer service
● Oversee all HR matters for Hollister Gallerian of over 150 employees
including professional development, scheduling, vacations, promotions and terminations.
● Flawless operational organization, shipment processes, contributing to visual
merchandising for updates/floorsets
Sales Lead
Nike
2013-10 - 2014-09
SWEDEN
● Sales lead providing outstanding customer service to maximize profits and increase KPIs
● Responsible for training new associates on product knowledge & sales
techniques
● Visual merchandising new product displays & promotional awareness
● Sales lead providing outstanding customer service to maximize profits and increase KPIs
● Responsible for training new associates on product knowledge & sales
techniques
● Visual merchandising new product displays & promotional awareness
Sales Associate
adidas
2012-04 - 2013-09
SWEDEN
● Contributed to effective teamwork & excellent customer service to reflect in high sales
● Contributed to effective teamwork & excellent customer service to reflect in high sales
Category Marketing Trainee
adidas Nordic
2011-04 - 2011-09
SWEDEN
● Implementation of product offerings for upcoming season, campaign
strategies, system administration for football, running, training, and Stella
McCartney
● Work cross-functionally between planning, logistics, brand communication,
and sales for effective product benchmarking & budgetary targets are met
● Assist in determining product offering selection for the Nordic market and presenting product ranges to market contacts
● Research current sales trends & KPIs to analyze future buying volume, price
alterations, forecasting, and trends to reflect in next season's offerings
● Create Sales Training Catalogue, Styling Booklet and Sell-In Catalogues for
● Implementation of product offerings for upcoming season, campaign
strategies, system administration for football, running, training, and Stella
McCartney
● Work cross-functionally between planning, logistics, brand communication,
and sales for effective product benchmarking & budgetary targets are met
● Assist in determining product offering selection for the Nordic market and presenting product ranges to market contacts
● Research current sales trends & KPIs to analyze future buying volume, price
alterations, forecasting, and trends to reflect in next season's offerings
● Create Sales Training Catalogue, Styling Booklet and Sell-In Catalogues for
Nordic markets
2010-06 - 2010-11
GERMANY
● Responsible for supporting +80% of the Global Kids Business Unit including:
Infant & Little Kid Disney account, Little Boys, and Youth Boys product lines
● Implement all stages of product development lifecycle, from market research
to creative briefs for designers, understanding product line goals, production
and cost efficiency, verifying product deliverables and assisting in the presentation of the sell-in meeting for the new product offering to markets
worldwide
● Created training manual for all new interns in Sports Performance division on
administrative use, housing information, benchmarking and figure analysis
● Effective teamwork cross-functionally with Design & Development team for
effective product benchmarking
● Selected for the ReBound Program for outstanding work during internship
ㅡ
● Responsible for supporting +80% of the Global Kids Business Unit including:
Infant & Little Kid Disney account, Little Boys, and Youth Boys product lines
● Implement all stages of product development lifecycle, from market research
to creative briefs for designers, understanding product line goals, production
and cost efficiency, verifying product deliverables and assisting in the presentation of the sell-in meeting for the new product offering to markets
worldwide
● Created training manual for all new interns in Sports Performance division on
administrative use, housing information, benchmarking and figure analysis
● Effective teamwork cross-functionally with Design & Development team for
effective product benchmarking
● Selected for the ReBound Program for outstanding work during internship
ㅡ
Akademisk bakgrund
Bachelor of Commerce
Dalhousie University
2008-09 - 2013-05
Master's
2012-09 - 2013-01