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(Uppdaterat 2020-02-03)Marketing Manager
Stockholm, Sverige
Modersmål Svenska, English, Mellan Spanish
- digital marknadsföring
- Lead generation
- digital marketing
Kompetenser (22)
Marketing
LEAD GENERATION
SUGARCRM
SEO
CMS
SEM
CUSTOMER RELATIONSHIP MANAGEMENT
Copywriting
PUBLISHING
STATISTICS
SOFTWARE AS A SERVICE
SEARCH ENGINE OPTIMIZATION
COMPETITIVE ANALYSIS
SAAS
MAINTENANCE
MICROSOFT OFFICE
BUYER
WordPress
PHOTOSHOP
DREAMWEAVER
ADOBE PHOTOSHOP
CRM
Professionell bakgrund
Interim Marketing Manager Sweden contractor
Cognizant
2019-11 - 2020-02
Digital Marketing Contractor
Lukas Larnholt Consultancy
2019-02 - 2019-08
➢ Helping clients generate high quality leads (PPC, SEO, Social, Marketing Automation)
➢ Implementing strategies for Increasing customer retention (Customer loyalty, Surveys, Product dev.)
➢ Implementing strategies for Increasing customer retention (Customer loyalty, Surveys, Product dev.)
Marketing Manager
Get a Newsletter Scandinavia AB
2018-01 - 2019-02
➢ Lay out and execute upon effective marketing strategies for revenue growth by generating more leads and increasing conversion rates to deliver results meeting marketing goals.
➢ Lead a team of two (a marketing assistant and a writer) in order to speed up the publishing of content pieces and implementation of effective strategies.
➢ Write a partner ebook, selling the idea that sending newsletters will increase the CLV and revenue.
➢ Package and test selling add-on products (email design and email content).
➢ Lead a team of two (a marketing assistant and a writer) in order to speed up the publishing of content pieces and implementation of effective strategies.
➢ Write a partner ebook, selling the idea that sending newsletters will increase the CLV and revenue.
➢ Package and test selling add-on products (email design and email content).
Marketing Automation Specialist
Bambora AB
2017-01 - 2018-01
➢ Full management of the Marketo Marketing Automation System.
➢ Develop effective content and nurture leads and customers with that information at the right time through the lead and customer journeys.
➢ Launch and optimize automated drip mail streams, including open rates and click-through-rates.
➢ Act as "the spider in the web" in close collaboration with different teams, such as; developers, writers, sales managers and the analytics team.
➢ Deliver new high quality nurture streams in the most effective manner.
➢ Develop effective content and nurture leads and customers with that information at the right time through the lead and customer journeys.
➢ Launch and optimize automated drip mail streams, including open rates and click-through-rates.
➢ Act as "the spider in the web" in close collaboration with different teams, such as; developers, writers, sales managers and the analytics team.
➢ Deliver new high quality nurture streams in the most effective manner.
Lead Generation / Marketing Manager
ProcessMaker Inc
2014-01 - 2017-01
➢ Lead generation with focus on Google Ads, Bing Ads, LinkedIn Ads and SEO.
➢ Building and optimizing automated email streams using Act-on Marketing Automation Tool and SugarCRM (streams that saved the sales team 5 hours/day).
➢ Re-branding of the company's profile, e.g. a new company logo, a new website and newsletters, etc.
➢ Generate positive reviews and ratings from customers on the most popular software review sites.
➢ Set up in-depth surveys and analyze the results for future development of all areas of the business.
➢ Support in the setup of trainings/webinars and other partner marketing events.
➢ Building and optimizing automated email streams using Act-on Marketing Automation Tool and SugarCRM (streams that saved the sales team 5 hours/day).
➢ Re-branding of the company's profile, e.g. a new company logo, a new website and newsletters, etc.
➢ Generate positive reviews and ratings from customers on the most popular software review sites.
➢ Set up in-depth surveys and analyze the results for future development of all areas of the business.
➢ Support in the setup of trainings/webinars and other partner marketing events.
Campaign Manager/Optimizer
Eniro AB
2011-01 - 2014-01
➢ Create and optimize effective Google AdWords and Bing PPC campaigns.
➢ Report monthly statistics to the CEO.
➢ Visit prospective customers and sell our SEM product.
➢ Lead four consultants writing ads.
➢ Report monthly statistics to the CEO.
➢ Visit prospective customers and sell our SEM product.
➢ Lead four consultants writing ads.
Akademisk bakgrund
Sälj & Marknadshögskolan
Sälj & Marknadshögskolan
2009-01 - 2011-01
Forsbergs Skola
Forsbergs Skola
2020-02 - 2007-01
Certifikat
Google AdWords Certification