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(Uppdaterat 2024-11-15)Erfaren digital Interim Produktchef
Stockholm, Sweden
Modersmål Svenska, Flytande English
- Digital transformation
- 5+ års erfarenhet av Projektledning
- 10+ års erfarenhet av Produktledning, Product Management
Kompetenser (19)
OPERATIONS
COACHING
PRODUCT MARKETING
RECRUITING
Product Management
SEARCH ENGINE OPTIMIZATION
USER EXPERIENCE
Business Intelligence
PROTOTYPING
SEO
API
Marketing
PROTOTYPE
Data Management
WEB BASED
BUSINESS DEVELOPMENT
TRADEMARK
COLLECTION
COMMERCIAL DEVELOPMENT
Sammanfattning
Erfaren och resultatinriktad ledare med bred erfarenhet av att leda produktstrategi och utveckling inom digitala branscher inklusive SaaS, legaltech, affärsdata & analys, spel och e-handel. Skicklig i att hantera hela produktlivscykeln, utveckla marknadsstrategier och leda tvärfunktionella internationella team. Bevisad förmåga att driva affärstillväxt genom innovativa lösningar och strategiska partnerskap. Brinner för att utnyttja teknologi för att skapa värde och förbättra kundupplevelser i både B2C- och B2B-marknader.
Professionell bakgrund
PRODUCT MANAGER
OMG INC
2020-07 - 2020-10
CONSULTING ASSIGNMENT
Heading up all product related tasks in a European Social Media platform Start-up.
Heading up all product related tasks in a European Social Media platform Start-up.
CHIEF PRODUCT OFFICER (CPO)
YGGDRASIL GAMING
2018-01 - 2020-06
• Own Yggdrasil's product strategy, vision, roadmap, design, development and product marketing.
• Ensure Yggdrasil had a deep understanding of customer requirements and focus on player
user experience.
• Yggdrasil is a provider of superior online gaming solutions for iGaming Casino operators.
Reported to CEO and was a member of the executive team, Key Achievements:
• I implemented a new organization incl was given more responsibility incl new functions of Business Intelligence, Compliance, Game concept development and UX/UI. Full team size of 28 people based in Malta and Krakow.
• I developed and established a new agile product development process across the six game studio teams in three geographies (Malta, Stockholm & Krakow)
• Implemented a new concept/innovation development process incl ideation => prototyping => verification to improve game quality and players delight.
• Delivery of an increased number of quality games, delivery (11=>16 in 2019) of more regulated markets entries, successful API integrations & 3rd party partnerships (4 new 3rd party studios in 2019)
• Ownership and setup of new IP & trademark strategy and legal partnership.
• Ensure Yggdrasil had a deep understanding of customer requirements and focus on player
user experience.
• Yggdrasil is a provider of superior online gaming solutions for iGaming Casino operators.
Reported to CEO and was a member of the executive team, Key Achievements:
• I implemented a new organization incl was given more responsibility incl new functions of Business Intelligence, Compliance, Game concept development and UX/UI. Full team size of 28 people based in Malta and Krakow.
• I developed and established a new agile product development process across the six game studio teams in three geographies (Malta, Stockholm & Krakow)
• Implemented a new concept/innovation development process incl ideation => prototyping => verification to improve game quality and players delight.
• Delivery of an increased number of quality games, delivery (11=>16 in 2019) of more regulated markets entries, successful API integrations & 3rd party partnerships (4 new 3rd party studios in 2019)
• Ownership and setup of new IP & trademark strategy and legal partnership.
DIRECTOR OF MARKETING AND PRODUCT MANAGEMENT
ENIRO
2017-01 - 2018-01
• Owner of product vision, product strategy, roadmap and execution for the Product Management team and Marketing team for Eniro Nordic.
• Eniro is a leading search company for individuals and businesses search in the Nordic region.
Achievements:
• Built a new Nordic Product and Marketing organization with in total 35 employee's incl a cost saving in organization of 17%.
• Setup a management team for my department
• New fully responsive frontend solution for Eniro (live at dgs.dk)
• New Go-to Market B2B offerings incl new price models
• New strategic partnership with Yext.com that formed the base for the new B2B offerings
• New function to increase B2C usage and retention (discover nearby)
• Launch of a new Display advertising full stack solution (AdForm)
• Launch of a new Eniro visual identity
• Introduction of Marketing Automation solutions (Pardot).
• Eniro is a leading search company for individuals and businesses search in the Nordic region.
Achievements:
• Built a new Nordic Product and Marketing organization with in total 35 employee's incl a cost saving in organization of 17%.
• Setup a management team for my department
• New fully responsive frontend solution for Eniro (live at dgs.dk)
• New Go-to Market B2B offerings incl new price models
• New strategic partnership with Yext.com that formed the base for the new B2B offerings
• New function to increase B2C usage and retention (discover nearby)
• Launch of a new Display advertising full stack solution (AdForm)
• Launch of a new Eniro visual identity
• Introduction of Marketing Automation solutions (Pardot).
DIRECTOR OF COMMERCIAL DEVELOPMENT
ENIRO
2016-01 - 2017-01
• Responsible for developing the commercial strategy and road-map for Eniro Nordic.
• Produced a new harmonized Nordic Product Portfolio incl a Go-To Market and Sales offering.
• Launch of the Eniro group first ever e-commerce offering (narvarokollen.eniro.se)
• "Eniro Genio" a first version of AI tool based on Eniro big data collection and API solution
Achievements:
• I built the commercial product management team
• Produced a new harmonized Nordic Product Portfolio
• New Go-To Market and Sales offering with the goal of taking a new market position to become the SMEs "digital marketing partner"
• Launch of the Eniro group first ever e-commerce offering (narvarokollen.eniro.se)
• "Eniro Genio" a first version of AI tool based on our big data collection and API solution
• Produced a new harmonized Nordic Product Portfolio incl a Go-To Market and Sales offering.
• Launch of the Eniro group first ever e-commerce offering (narvarokollen.eniro.se)
• "Eniro Genio" a first version of AI tool based on Eniro big data collection and API solution
Achievements:
• I built the commercial product management team
• Produced a new harmonized Nordic Product Portfolio
• New Go-To Market and Sales offering with the goal of taking a new market position to become the SMEs "digital marketing partner"
• Launch of the Eniro group first ever e-commerce offering (narvarokollen.eniro.se)
• "Eniro Genio" a first version of AI tool based on our big data collection and API solution
DIRECTOR GROUP PRODUCT MANAGEMENT
BISNODE
2014-01 - 2016-01
• Responsible for Product Management for the Marketing Information data and Data Management (Research) business areas product offerings for the Bisnode Group. Member of Bisnode Group Product Management Team and responsibility of a team of 22 product managers & specialists.
• Bisnode is a leading European Data & Analytics company, with operations in 19 countries and 2,100 employees. Bisnode helps companies manage their data and strengthen their overall decision ability
Achievements:
• Built a new united product organization after an organization merge from two product business areas after a promotion to also be Product Director of Marketing Information.
• Recruiting and implementing a management team for my business area.
• Made a 3-year product strategy incl product portfolio roadmaps.
• Launch of a web based selection B2B tool (https://dmurval.bisnode.com/#/)
• New international platform for B2B Data Management (Selections incl Data Quality)
• New Consumer Selection tool
• Launch of salesforce-app "Bisnode Business Contacts". Contact information to +40 million companies
• Bisnode is a leading European Data & Analytics company, with operations in 19 countries and 2,100 employees. Bisnode helps companies manage their data and strengthen their overall decision ability
Achievements:
• Built a new united product organization after an organization merge from two product business areas after a promotion to also be Product Director of Marketing Information.
• Recruiting and implementing a management team for my business area.
• Made a 3-year product strategy incl product portfolio roadmaps.
• Launch of a web based selection B2B tool (https://dmurval.bisnode.com/#/)
• New international platform for B2B Data Management (Selections incl Data Quality)
• New Consumer Selection tool
• Launch of salesforce-app "Bisnode Business Contacts". Contact information to +40 million companies
HEAD OF BUSINESS DEVELOPMENT
BISNODE
2013-01 - 2014-01
I was responsible for leading a senior team of seven business developers in sourcing, managing and implementing new business opportunities. Member of Bisnode Product Management team.
HEAD OF PRODUCT MANAGEMENT & IT
BISNODE
2009-01 - 2013-01
• I was managing the IT and Product Management (incl Business dev) departments for InfoTorg consisting of approximately 50 employees/consultants and I was a member of InfoTorg Management team.
• I transformed the product development & IT work by implementing a fully agile organization that substantially improved time to market and efficiency. I built the IT team and organization from scratch (prior to being 100% outsourced). I implemented IT- and product strategies including yearly roadmaps in sync with overall strategy, sales and marketing.
• I transformed the product development & IT work by implementing a fully agile organization that substantially improved time to market and efficiency. I built the IT team and organization from scratch (prior to being 100% outsourced). I implemented IT- and product strategies including yearly roadmaps in sync with overall strategy, sales and marketing.
HEAD OF PRODUCT MANAGEMENT
PRICERUNNER.COM
2004-01 - 2009-01
• Responsible for the Product Management and Business Development department for PriceRunner globally. I lead a team of 8 Product managers and specialists. I was a member of PriceRunner Management team.
• I recruited the Product Management team from scratch. I defined the product strategy and set the product roadmap for development, increased site conversion, user retention, user experience/usability, SEO and the implementation of a web analytic function. I was also responsible for all partner solutions and third-party cooperation's. Last year I was responsible for moving the product IT development work to a ValueClick owned company in Shanghai's, China.
• I recruited the Product Management team from scratch. I defined the product strategy and set the product roadmap for development, increased site conversion, user retention, user experience/usability, SEO and the implementation of a web analytic function. I was also responsible for all partner solutions and third-party cooperation's. Last year I was responsible for moving the product IT development work to a ValueClick owned company in Shanghai's, China.
Akademisk bakgrund
MBA
GÄVLE UNIVERSITY COLLEGE
2020-10 - 2008-01
BACHELOR OF SCIENCE IN ECONOMICS AND BUSINESS ADMINISTRATION
STOCKHOLM UNIVERSITY
2020-10 - 1995-01
Certifikat
CERTIFIED IT-ARCHITECT