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(Uppdaterat 2022-12-28)Digital Marketing Consultant
Viken, Norway
Modersmål English, Arabic, Mellan French
- Website Design
- Advertsing & Marketing
- Digital Marketing
Kompetenser (22)
SEARCH ENGINE MARKETING
BIG 5
Digital Marketing
Web Design
CPA
SALES CAMPAIGNS
ORGANIC SEARCH
SOCIAL MEDIA MARKETING
SEO
ADS
TRANSLATE
ROI
SEM
COACHING
SEARCH ENGINE OPTIMIZATION
WORKFLOW
CRM
SALES REPRESENTATIVES
DIGITAL DESIGN
METRICS
BUDGET
PRODUCT LAUNCH
Professionell bakgrund
2012-01 - Pågående
o Managed 3 different clients, updating their content and SEO on a daily basis o Created social media visuals for several clients o Increased organic search by 200% by encoding keywords and geo-targeting within each page of the company website o Created a new website from scratch: https://hatimhatta.com o Providing digital marketing coaching & consulting for businesses and freelancers o Analyze and evaluate customer research, market conditions, competitor data, and marketing campaigns, and implement marketing plan alterations as needed for clients.
o Use Google Key Word Planner/Semrush regularly for SEO o Web Product Owners, Website Administrators, and Social Media Owner. Responsible to collect, analyze and report on quantitative and qualitative data from the company's websites, and translate it into actionable plans.
o Develop and management of Digital Marketing campaigns through PPC channels o Google Tag Manager implementation. Track and technical monitoring of internal campaigns.
o Responsible for reaching a profitable ROI through Online Marketing strategies.
o Assistance in the growth and profitability of the company through online acquisition and direct sales campaigns.
o Content marketing: write articles and manage social media o Write blogs and articles for businesses as a freelancer o Offers social media marketing, SEO, Video Marketing, and SEM services to brands o Planning budget and media plan according to client's objectives o Google Adwords - Optimize current keywords and develop new keywords based on bid optimization, ad copy, and landing page experience. - Monitor and analyze campaigns to meet revenue goals. - Develop testing plans, implement new strategies and measure the results. - Save the ads account from the risk of suspension monthly and help Hotdeal to balance the company budget by carefully making deals about payment plans with the Google collection team.
o Additional and Support Work: - Make overall reports weekly and monthly to analyze digital marketing metrics such as ROI, CPA, CTR, etc from multi-channels in order to optimize performance and allocate budget efficiently.
- Support sales representatives to win deals with merchants by preparing digital marketing reports.
- Support the onsite campaign team to track and analyze digital marketing and internal campaign data in order to improve and enhance future marketing campaigns on the website. - Explain and answer clearly questions of the internal team about how digital advertising channels work in business and help them to go through with their related work.
o Collaboration with IT and commercial departments to check tracking codes, goals, and KPIs.
o Provide one-on-one coaching about Affiliate marketing, CPA marketing & eCommerce o Provide one-on-one coaching about advertising using big 5 companies
2019-01 - 2021-01
YOUCAN.SH Execute website redesign tactics and refine brand consistency.
o Planning digital campaigns & campaigns optimization o Planning & executing sales campaigns o Working with a web designer & coordinates the development of web materials (banners, landing pages) o Creation, adaptation, editing, and managing content on the company website o Building a strong social media presence on Youtube, Facebook, and Instagram to increase brand awareness.
o Provides analysis of digital channels, main KPIs tracking and reporting on a regular basis o Daily Respond to and engage with fan comments and questions via social media o Managed email marketing strategy and implementation for e-commerce divisions that initiated online sales, increased customer awareness and re-engaged customers o Manage all online campaigns and create visually appealing landing pages for each product launch.
- Conduct extensive audience, keyword, placement, and platform research to help inform paid media strategies.
- Manage and optimize paid media campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy o Assist the website optimization processes by providing valuable insights into users' behavior and preferences.
2018-01 - 2019-01
o Social media platforms management o Managing large-scale PPC campaigns across various ad platforms including Google AdWords, Bing, and Facebook Ads.
o Developed editorial calendar to improve the rollout of more frequent and higher quality content to the website and social media platforms o Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty o Identifying new growth opportunities in any online channels o Support the overall global requirements of brand marketing through Digital Marketing Development. Understanding the dependencies between technology components and how they combine to deliver solutions to the end consumer and to the business.
o Served as a digital marketing specialist for website re-design, working with a third-party firm and a budget of $15,000 to overhaul site structure, layout, and content. the new website incorporated significantly improved functionality and led to increased traffic
2016-01 - 2018-01
o Create company literature and communication collaterals in print and electronics for both local and oversea offices.
o Maintained ongoing client communications.
o Prepared weekly and monthly reports of website performance.
o Identified and worked to remedy ISP issues.
o Maintained optimal website performance o Developed and implemented effective website management techniques and procedures o Determined client requirements and ensured optimal service o Prepared website design specs and coordinated with the marketing department to ensure quality work o Maintain and update company website content and social media (Facebook, Google Business, LinkedIn, etc).
o Performed regular assessments of factors such as site traffic and demographics.
o Monitored daily website operations.
o In the midst of designing a new website for the company. Single-handedly
Akademisk bakgrund
2012-01 - 2013-01
2010-01 - 2011-01