Available ASAP

(Updated 2021-01-18)

Erfaren digital Produktchef

Stockholm, Sweden | Swedish, English

  • Digital transformation
  • 5+ års erfarenhet av Projektledning
  • 10+ års erfarenhet av Produktledning, Product Management

Skills (19)

COMMERCIAL DEVELOPMENT

COLLECTION

API

TRADEMARK

BUSINESS DEVELOPMENT

Product Management

SEO

WEB BASED

PROTOTYPING

RECRUITING

Data Management

Business Intelligence

PROTOTYPE

USER EXPERIENCE

PRODUCT MARKETING

COACHING

Marketing

OPERATIONS

SEARCH ENGINE OPTIMIZATION

Summary

I am married to Anna-Carin and we have two sons, Ludvig and Filip, ages 21 and 15 years and a Golden Retriever-girl Nova. I'm health conscious and like to exercise in many forms, particularly cycling, skiing and skating and did a Swedish classic circuit in 2018 and have won a
Swedish Championship in Ultimate Frisbee. I have also taken active part in coaching my children in them football and Ice-Bandy teams and have been a member of the Helenelundsbandy board. I enjoy food and wines, travelling.

Professional Experience

PRODUCT MANAGER
OMG INC

2020-07 - 2020-10

CONSULTING ASSIGNMENT
Heading up all product related tasks in a European Social Media platform Start-up.
CHIEF PRODUCT OFFICER (CPO)
YGGDRASIL GAMING

2018-01 - 2020-06

• Own Yggdrasil's product strategy, vision, roadmap, design, development and product marketing.
• Ensure Yggdrasil had a deep understanding of customer requirements and focus on player
user experience.
• Yggdrasil is a provider of superior online gaming solutions for iGaming Casino operators.

Reported to CEO and was a member of the executive team, Key Achievements:
• I implemented a new organization incl was given more responsibility incl new functions of Business Intelligence, Compliance, Game concept development and UX/UI. Full team size of 28 people based in Malta and Krakow.
• I developed and established a new agile product development process across the six game studio teams in three geographies (Malta, Stockholm & Krakow)
• Implemented a new concept/innovation development process incl ideation => prototyping => verification to improve game quality and players delight.
• Delivery of an increased number of quality games, delivery (11=>16 in 2019) of more regulated markets entries, successful API integrations & 3rd party partnerships (4 new 3rd party studios in 2019)
• Ownership and setup of new IP & trademark strategy and legal partnership.
DIRECTOR OF MARKETING AND PRODUCT MANAGEMENT
ENIRO

2017-01 - 2018-01

• Owner of product vision, product strategy, roadmap and execution for the Product Management team and Marketing team for Eniro Nordic.
• Eniro is a leading search company for individuals and businesses search in the Nordic region.

Achievements:
• Built a new Nordic Product and Marketing organization with in total 35 employee's incl a cost saving in organization of 17%.
• Setup a management team for my department
• New fully responsive frontend solution for Eniro (live at dgs.dk)
• New Go-to Market B2B offerings incl new price models
• New strategic partnership with Yext.com that formed the base for the new B2B offerings
• New function to increase B2C usage and retention (discover nearby)
• Launch of a new Display advertising full stack solution (AdForm)
• Launch of a new Eniro visual identity
• Introduction of Marketing Automation solutions (Pardot).
DIRECTOR OF COMMERCIAL DEVELOPMENT
ENIRO

2016-01 - 2017-01

• Responsible for developing the commercial strategy and road-map for Eniro Nordic.
• Produced a new harmonized Nordic Product Portfolio incl a Go-To Market and Sales offering.
• Launch of the Eniro group first ever e-commerce offering (narvarokollen.eniro.se)
• "Eniro Genio" a first version of AI tool based on Eniro big data collection and API solution

Achievements:
• I built the commercial product management team
• Produced a new harmonized Nordic Product Portfolio
• New Go-To Market and Sales offering with the goal of taking a new market position to become the SMEs "digital marketing partner"
• Launch of the Eniro group first ever e-commerce offering (narvarokollen.eniro.se)
• "Eniro Genio" a first version of AI tool based on our big data collection and API solution
DIRECTOR GROUP PRODUCT MANAGEMENT
BISNODE

2014-01 - 2016-01

• Responsible for Product Management for the Marketing Information data and Data Management (Research) business areas product offerings for the Bisnode Group. Member of Bisnode Group Product Management Team and responsibility of a team of 22 product managers & specialists.
• Bisnode is a leading European Data & Analytics company, with operations in 19 countries and 2,100 employees. Bisnode helps companies manage their data and strengthen their overall decision ability

Achievements:
• Built a new united product organization after an organization merge from two product business areas after a promotion to also be Product Director of Marketing Information.
• Recruiting and implementing a management team for my business area.
• Made a 3-year product strategy incl product portfolio roadmaps.
• Launch of a web based selection B2B tool (https://dmurval.bisnode.com/#/)
• New international platform for B2B Data Management (Selections incl Data Quality)
• New Consumer Selection tool
• Launch of salesforce-app "Bisnode Business Contacts". Contact information to +40 million companies
HEAD OF BUSINESS DEVELOPMENT
BISNODE

2013-01 - 2014-01

I was responsible for leading a senior team of seven business developers in sourcing, managing and implementing new business opportunities. Member of Bisnode Product Management team.
HEAD OF PRODUCT MANAGEMENT & IT
BISNODE

2009-01 - 2013-01

• I was managing the IT and Product Management (incl Business dev) departments for InfoTorg consisting of approximately 50 employees/consultants and I was a member of InfoTorg Management team.
• I transformed the product development & IT work by implementing a fully agile organization that substantially improved time to market and efficiency. I built the IT team and organization from scratch (prior to being 100% outsourced). I implemented IT- and product strategies including yearly roadmaps in sync with overall strategy, sales and marketing.
HEAD OF PRODUCT MANAGEMENT
PRICERUNNER.COM

2004-01 - 2009-01

• Responsible for the Product Management and Business Development department for PriceRunner globally. I lead a team of 8 Product managers and specialists. I was a member of PriceRunner Management team.
• I recruited the Product Management team from scratch. I defined the product strategy and set the product roadmap for development, increased site conversion, user retention, user experience/usability, SEO and the implementation of a web analytic function. I was also responsible for all partner solutions and third-party cooperation's. Last year I was responsible for moving the product IT development work to a ValueClick owned company in Shanghai's, China.

Academic Background

MBA
GÄVLE UNIVERSITY COLLEGE

2020-10 - 2008-01

BACHELOR OF SCIENCE IN ECONOMICS AND BUSINESS ADMINISTRATION
STOCKHOLM UNIVERSITY

2020-10 - 1995-01

Certifications

CERTIFIED IT-ARCHITECT

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