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Stockholm, Sweden
Innfødt Urdu, English, Flytende Svenska, Nybegynner Arabic
- Web Management
- IT Procurement
- Woo Commerce Expert
Ferdigheter (38)
Digital Marketing
PROJECT PLANS
SEARCH ENGINE MARKETING
IT Support
PROJECT MANAGER
MS OFFICE
PAID SEARCH
PUBLISHING
PMI
FCC
SOCIAL MEDIA STRATEGY
OPTIMIZATION
BUYER
CASTING
ECOMMERCE
PERFORMANCE REVIEW
WordPress
MICROSOFT OFFICE
PROCESS IMPROVEMENTS
TCP/IP
SEM
TRAINING
MAINTENANCE
SEARCH ENGINE OPTIMIZATION
MS EXCHANGE
SEO
IT Project Management
COACHING
TEAM MANAGEMENT
RETAIL
LEAD GENERATION
EXCHANGE
SHIPPING
ROI
WORKFLOW
TCP
API
LAN
Oppsummering
Over 8+ years of comprehensive experience in the arena of:
IT Project Management Web Management Search Engine Optimization
Social Media & App Marketing E-Commerce Team Management
B2B & B2C Marketing Social Media Management IT Support
Exposure in Web Development, web management, Search Engine Marketing, Social Media Marketing, Ad Copy
Writing, Content Writing and E-commerce. Created and developed new website based on client goals and requirements to
achieve web industry standards. Proven expertise in handling day-to-day Search Engine Marketing (SEM) & Search
Engine Optimization (SEO) and Reporting activities including campaign planning, implementation. Migrated global
websites to new content management system. Ensured that sites met branding. Successful at motivating staff through clear
communication and outstanding organizational skills.
Arbeidserfaring
Web Project Manager
Sock.se AB
2018-04 - Nåværende
Key Result Areas:
• Client Management - Planned and executed the day-to-day workflow of all digital marketing & SEO activities and optimized performance on an ongoing basis.
• Marketing Research & Strategy - skilled in designing digital marketing strategy which includes, digital performance
assessments keyword research, competitor analysis & building an ongoing engagement strategy to create awareness,
strengthen the brand and drive revenue.
• Reporting & Designing Analytics & Insights Dashboards- Skilled in Creating Social, digital & Ecommerce related
dashboards.
• Marketing Campaigns Management- Proven expertise in handling day-to-day Search Engine Marketing (SEM) &
Search Engine Optimization (SEO) activities including campaign planning, implementation, performance review and optimization of paid search campaigns.
• Lead Generation & Revenue Optimization - Experienced in defining buyer personas / target audience, landing page
& content creation, email automations and other responsibilities related to customer acquisition and retention.
• Project Management - Responsible for creating ongoing Engagement Strategy, Conversion Strategy, Content Strategy
and defining target customers.
• Website Development Projects - Developed and handled complete digital estates from inception to completion for
more than 10 projects in US, UK and UAE. Performed Digital Marketing performance assessment for more than 20 clients
globally.
• Client Management - Planned and executed the day-to-day workflow of all digital marketing & SEO activities and optimized performance on an ongoing basis.
• Marketing Research & Strategy - skilled in designing digital marketing strategy which includes, digital performance
assessments keyword research, competitor analysis & building an ongoing engagement strategy to create awareness,
strengthen the brand and drive revenue.
• Reporting & Designing Analytics & Insights Dashboards- Skilled in Creating Social, digital & Ecommerce related
dashboards.
• Marketing Campaigns Management- Proven expertise in handling day-to-day Search Engine Marketing (SEM) &
Search Engine Optimization (SEO) activities including campaign planning, implementation, performance review and optimization of paid search campaigns.
• Lead Generation & Revenue Optimization - Experienced in defining buyer personas / target audience, landing page
& content creation, email automations and other responsibilities related to customer acquisition and retention.
• Project Management - Responsible for creating ongoing Engagement Strategy, Conversion Strategy, Content Strategy
and defining target customers.
• Website Development Projects - Developed and handled complete digital estates from inception to completion for
more than 10 projects in US, UK and UAE. Performed Digital Marketing performance assessment for more than 20 clients
globally.
Web Project Manager
Bruzzoni International AB
2017-03 - 2018-04
Key Result Areas:
• Responsible for customer Acquisition, Branding & Digital marketing of Bruzzoni.
• Managed the Webstore (Woo Commerce, Magento & Shopify), Search Engine Marketing - Google AdWords,
Facebook Paid Advertising, Twitter Advertising, Instagram Advertising, API Integrations with Shipping & Payment Gateway Partners in Sweden.
• User Acquisition & Retention - Responsible to Drive web traffic through paid, referral and other channels & retention
of clients through optimizing loyalty programs & store coupons.
• Execute daily tasks of social media strategy across identified digital platforms (i.e. Twitter, Facebook, Google Plus, and Facebook Store.) ; Including publishing content on ecommerce portal and social media
channels, performing enhancements and modifications' coordinating prompt responses to questions and comments ov
er social media platforms.
• Marketing Campaigns Management - Responsible for setting and assessing benchmarks to measure the effectiveness
of online and digital marketing campaigns and provide daily reports to the board of directors. Also includes creating
new experimental promotions to engage & drive user growth.
• Reporting and Analysis: - Analyzing online user behavior, conversion data (of Webstore, Google AdWords & Facebook Advertising) and customer journeys, funnel analysis and multi•channel attribution. Performing ROI analysis to
evaluate efficiency and effectiveness of different digital marketing campaigns to feed into the overall effectiveness of the Marketing campaign reporting. Performing daily analytics, lead to conversion optimization & Return on Ad Spent
to Board of Directors.
• Communication & Team Management: - Managed team that included Social Media Executive, Graphic Designer & Data
Entry Operators.
• Lead Generation & Revenue Optimization:
o Connect to the target Audience, using digital & social platforms to improve the online experience of the customers and strengthen the brand awareness.
o Generate leads and reduce marketing costs by Creating Custom Audiences & Lookalike Audiences and using
advanced Facebook advertising techniques to remarket to offline retail customers.
o Plan, execute and monitor all campaigns across all platforms of digital marketing (SEO, PPC, AdWords, Analytics, Website maintenance)
o Measure and report performance of all digital marketing campaigns received from 3rd party Advertising agencies and assess against goals.
o Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook & Twitter Insights, Hootsuite Social Listening etc.)
o Experience in setting up and optimizing Google AdWords campaigns, working knowledge of HTML, CSS to create
email newsletters.
• Responsible for customer Acquisition, Branding & Digital marketing of Bruzzoni.
• Managed the Webstore (Woo Commerce, Magento & Shopify), Search Engine Marketing - Google AdWords,
Facebook Paid Advertising, Twitter Advertising, Instagram Advertising, API Integrations with Shipping & Payment Gateway Partners in Sweden.
• User Acquisition & Retention - Responsible to Drive web traffic through paid, referral and other channels & retention
of clients through optimizing loyalty programs & store coupons.
• Execute daily tasks of social media strategy across identified digital platforms (i.e. Twitter, Facebook, Google Plus, and Facebook Store.) ; Including publishing content on ecommerce portal and social media
channels, performing enhancements and modifications' coordinating prompt responses to questions and comments ov
er social media platforms.
• Marketing Campaigns Management - Responsible for setting and assessing benchmarks to measure the effectiveness
of online and digital marketing campaigns and provide daily reports to the board of directors. Also includes creating
new experimental promotions to engage & drive user growth.
• Reporting and Analysis: - Analyzing online user behavior, conversion data (of Webstore, Google AdWords & Facebook Advertising) and customer journeys, funnel analysis and multi•channel attribution. Performing ROI analysis to
evaluate efficiency and effectiveness of different digital marketing campaigns to feed into the overall effectiveness of the Marketing campaign reporting. Performing daily analytics, lead to conversion optimization & Return on Ad Spent
to Board of Directors.
• Communication & Team Management: - Managed team that included Social Media Executive, Graphic Designer & Data
Entry Operators.
• Lead Generation & Revenue Optimization:
o Connect to the target Audience, using digital & social platforms to improve the online experience of the customers and strengthen the brand awareness.
o Generate leads and reduce marketing costs by Creating Custom Audiences & Lookalike Audiences and using
advanced Facebook advertising techniques to remarket to offline retail customers.
o Plan, execute and monitor all campaigns across all platforms of digital marketing (SEO, PPC, AdWords, Analytics, Website maintenance)
o Measure and report performance of all digital marketing campaigns received from 3rd party Advertising agencies and assess against goals.
o Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook & Twitter Insights, Hootsuite Social Listening etc.)
o Experience in setting up and optimizing Google AdWords campaigns, working knowledge of HTML, CSS to create
email newsletters.
IT Support Specialist
Institute of Knowledge & Leadership
2015-09 - 2017-01
Key Result Areas:
• Offered support to end-users who experienced problems with their computers and tablets, software, and phones. Issues
also included Active Directory and MS Exchange user setup and maintenance. Support requests were managed through
a ticketing system and were worked in-person, by phone or using remote tools. Efficiently managed network
infrastructure and provided desktop support to several locations.
o Performed PC System refreshes in accordance with company and program policies.
o Performed installs, moves and changing PC equipment and peripherals.
o Provided support for Windows Desktops and iOS & Android mobile devices.
o Documented troubleshooting steps and processes, maintain security and confidentiality.
o Active Directory / DHCP / DNS / Hyper-V Server
o Proficiency in MS Office and anti-virus applications and PC hardware and software
o Troubleshooting skills.
o Maintained and Manage Firewall and Network Infrastructure / Troubleshoot TCP/IP/LAN/WAN Issues
• Offered support to end-users who experienced problems with their computers and tablets, software, and phones. Issues
also included Active Directory and MS Exchange user setup and maintenance. Support requests were managed through
a ticketing system and were worked in-person, by phone or using remote tools. Efficiently managed network
infrastructure and provided desktop support to several locations.
o Performed PC System refreshes in accordance with company and program policies.
o Performed installs, moves and changing PC equipment and peripherals.
o Provided support for Windows Desktops and iOS & Android mobile devices.
o Documented troubleshooting steps and processes, maintain security and confidentiality.
o Active Directory / DHCP / DNS / Hyper-V Server
o Proficiency in MS Office and anti-virus applications and PC hardware and software
o Troubleshooting skills.
o Maintained and Manage Firewall and Network Infrastructure / Troubleshoot TCP/IP/LAN/WAN Issues
Manager
University of Management & Technology
2015-01 - 2015-09
Key Result Areas:
o Installed and configured computer hardware operating systems and application.
o Monitored and maintained computer systems and networks.
o Talked to staff or clients through a series of actions, either face to face or over the telephone to help set up systems or resolve issues.
o Troubleshooting system and network problems and diagnosing and solving hardware or software faults.
o Provided support, including procedural documentation and relevant reports.
o Setting up new users' accounts and profiles and dealing with password issues.
o Responded within agreed time limits to call outs.
o Worked continuously on a task until completion (or referral to third parties, if appropriate)
o Installed and configured computer hardware operating systems and application.
o Monitored and maintained computer systems and networks.
o Talked to staff or clients through a series of actions, either face to face or over the telephone to help set up systems or resolve issues.
o Troubleshooting system and network problems and diagnosing and solving hardware or software faults.
o Provided support, including procedural documentation and relevant reports.
o Setting up new users' accounts and profiles and dealing with password issues.
o Responded within agreed time limits to call outs.
o Worked continuously on a task until completion (or referral to third parties, if appropriate)
Social Media & Web Project Manager
University of Management & Technology
2012-02 - 2015-01
Key Result Areas:
o Oversee the University's main social media channels, strategizes, creates, and executes social media calendars and campaigns; work to increase engagement among multiple audiences on social media platforms, and exercises sound
judgment in creation and dissemination of social media content, specifically regarding value to the institution and appropriateness.
o Managed a team of student workers (Social Squad) to help generate content for all social media platforms.
o Managed and develop digital tracking and advertising for various campaigns.
o Oversees design, development, and implementation of university sub domain websites and creative works for social
media campaigns (post training)
o Used organization, communication, and troubleshooting skills to prioritize multiple assignments and met project
deadlines.
o Established Web project scope by studying strategic business drivers; discovering and validating business and
technical requirements and parameters; obtaining input from subject-matter experts; examining and recommending changes to current business practices; developing and writing proposals.
o Accomplished work requirements by orienting, training, assigning, scheduling, coaching, employees following
production, productivity, quality, and customer-service standards; identifying work process improvements.
o Oversee the University's main social media channels, strategizes, creates, and executes social media calendars and campaigns; work to increase engagement among multiple audiences on social media platforms, and exercises sound
judgment in creation and dissemination of social media content, specifically regarding value to the institution and appropriateness.
o Managed a team of student workers (Social Squad) to help generate content for all social media platforms.
o Managed and develop digital tracking and advertising for various campaigns.
o Oversees design, development, and implementation of university sub domain websites and creative works for social
media campaigns (post training)
o Used organization, communication, and troubleshooting skills to prioritize multiple assignments and met project
deadlines.
o Established Web project scope by studying strategic business drivers; discovering and validating business and
technical requirements and parameters; obtaining input from subject-matter experts; examining and recommending changes to current business practices; developing and writing proposals.
o Accomplished work requirements by orienting, training, assigning, scheduling, coaching, employees following
production, productivity, quality, and customer-service standards; identifying work process improvements.
Head of UMT
University of Management & Technology
2011-01 - 2012-02
Radio
Key Result Areas:
o Oversaw the development from inception to completion for the online radio channel in 2011 which generated hype in Pakistan.
o Responsible to check program logs for accuracy and conformance with FCC rules and regulations and resolve
program log inaccuracies.
o Strategized and proposed project plans with directors and production staff to discuss issues such as production and casting problems, budgets, policies, and news coverage.
o Coordinated activities between departments, such as news and programming.
Key Result Areas:
o Oversaw the development from inception to completion for the online radio channel in 2011 which generated hype in Pakistan.
o Responsible to check program logs for accuracy and conformance with FCC rules and regulations and resolve
program log inaccuracies.
o Strategized and proposed project plans with directors and production staff to discuss issues such as production and casting problems, budgets, policies, and news coverage.
o Coordinated activities between departments, such as news and programming.
Akademisk bakgrunn
MSc
University of Management & Technology
2019-09 - 2012-01
BSc.
1st Islamia University of Bahawalpur
2019-09 - 2010-01
Diploma in Electrical Engineering
UK College of Technology
2019-09 - 2008-01
Abbasia Higher Secondary School
Abbasia Higher Secondary School
2019-09 - 2004-01
Sertifiseringer
CCNA Certified
CCNA
IT Support Certified
Social Media Certified
Project Management - CPMP - PMI