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(Aggiornato% updatedDate%)UX Designer
Kalmar län, Sweden
Nativo Svenska, Fluente English
- UX Design
- Product Design
- Strategy
Competenze (26)
INTERACTION DESIGN
PRODUCT DESIGN
USER EXPERIENCE
SELF MOTIVATED
PROTOTYPING
PAYMENTS
MVP
UX
USER EXPERIENCE DESIGN
MAPPING
SALES TEAM
SHIPPING
Figma
ONBOARDING
HEALTHCARE
RECRUITING
Android
VISUAL DESIGN
SALES DEPARTMENT
BILINGUAL
FINANCIAL SERVICES
MODEL-VIEW-PRESENTER
TOPO
WORKFLOW
SALES ORGANIZATION
INVOICE
Riassunto
Roles and clients
✦ Product Design Lead, Qapital
✦ Area Design Lead, Financial Services, Zettle by PayPal
✦ Senior Product Designer, PayPal
✦ Advisor/UX Strategist, Humla
✦ Advisor/UX Strategist, Trustly
✦ Senior UX Designer, Qliro
✦ Senior UX Designer, Readly
✦ Senior Product Designer, Klarna
✦ Senior UX Designer, Viaplay/Viafree
✦ Senior Product Designer, Nextory
✦ Senior UX Designer, Qliro
✦ Senior UX Designer, Doktor24
✦ Senior UX Designer, Qliro
✦ Senior Product Designer, Spotify
✦ UX Designer, Jordbruksverket
✦ UX Designer, Svenska Spel
✦ Founder / User Experience Consultant, Cypermotion (2003-Present)
Special Knowledge, Industries
✦ FinTech (Sweden and U.S)
✦ HealthTech
✦ Gambling, lottery and games
✦ Entertainment subscriptions services VOD and Music streaming
✦ Entertainment subscriptions services e-magazine, audio and e-book services.
✦ Swedish authority
Special Knowledge, Methods
✦ Discovery and design sprints
✦ Fast design iterations
✦ Collaboration between disciplines
✦ Prototyping
✦ Sketching
✦ Visual Design and Design System
✦ Proactive Research
✦ Usability testing
✦ UX in Agile Frameworks
✦ Outcome focused Frameworks
Preferred tools
✦ Figma
✦ FigJam
✦ Keynote
✦ Sketch
✦ Flinto
✦ Framer
✦ Miro
Background
I was born and raised on the island of Gotland, Sweden. I have mainly worked
on locations around Stockholm but also have experience working remotely
with American West and East Coast teams. I am a trained interaction designer
who always strives to learn new things
As a person, I am pragmatic, flexible, and adaptable to the situations and
challenges in life. I have demonstrated a servant leadership mindset, listening
and caring about people around me to help them succeed and grow.
My work for reaching delightful experiences is a real passion. My thinking
around products, services, and organizations is to bring purpose, pleasure,
and meaning to everything we do.
I always strive to create products and services that reach "the sweet spot,"
where businesses and users achieve significant value through our work.
The work with delightful user experiences has been a part of my life for more
than 20 years. Regardless of the organization's size, I always strive to meet
people and reach a shared understanding of where we are going.
Experience from advising stakeholders on transforming into an experience-led
organization, leading design teams, or being the dedicated hands-on UX /
Product Designer in a product team.
I have a strong driving force that sees opportunities and gets peers and
stakeholders to see things they didn't see.
Esperienze professionali
Product Design Leader
Qapital
2022-07 - 2023-04
Qapital is an award-winning app designed to let you save, invest, and spend with any goal in mind.
I worked as a leader for the product design team at Qapital. In this position, the role was responsible for creating a healthy and prosperous design environment. Designers were distributed in different autonomous product teams.
Accountable to help and ensure that designers can be efficient and succeed in their roles. I was passionate about building better conditions for the work with the design. Manage to balance both tactical and strategic questions. Infused knowledge to be more proactive and how that can help to improve the experience, but also help the company to reduce costs and mitigate risks over time.
I helped the organization to identify the correct problems to solve and reach a shared understanding and direction toward the business objectives. Drive monetization goals by improving the core of Qapital.
Achievements ✦ I influenced a shared understanding around the experience debt of the core product to address the problems and opportunities to meet our business objectives.
✦ Developed measurable UX outcomes that supported executives' focus areas, like reducing costs and increasing revenue.
✦ Established the work with continuous research to inform decisions upfront and move towards a more experience-led organization.
✦ Influenced a change in priority, so Qapital became a more experienceled organization. Improving the product's core offering to increase users' willingness to pay and drive revenue.
I worked as a leader for the product design team at Qapital. In this position, the role was responsible for creating a healthy and prosperous design environment. Designers were distributed in different autonomous product teams.
Accountable to help and ensure that designers can be efficient and succeed in their roles. I was passionate about building better conditions for the work with the design. Manage to balance both tactical and strategic questions. Infused knowledge to be more proactive and how that can help to improve the experience, but also help the company to reduce costs and mitigate risks over time.
I helped the organization to identify the correct problems to solve and reach a shared understanding and direction toward the business objectives. Drive monetization goals by improving the core of Qapital.
Achievements ✦ I influenced a shared understanding around the experience debt of the core product to address the problems and opportunities to meet our business objectives.
✦ Developed measurable UX outcomes that supported executives' focus areas, like reducing costs and increasing revenue.
✦ Established the work with continuous research to inform decisions upfront and move towards a more experience-led organization.
✦ Influenced a change in priority, so Qapital became a more experienceled organization. Improving the product's core offering to increase users' willingness to pay and drive revenue.
Senior UX Designer and Area Design Lead, Financial Services
Zettle by PayPal
2021-01 - 2022-06
Zettle is a part of the PayPal family today. The Zettle card readers make it possible for anyone to accept card payments - any time, anywhere, while our intuitive free point-of-sale app, Zettle Go, helps you get paid, tracks your sales, and lets you keep an eye on stock levels.
I started the journey at Zettle by joining a team to discover the opportunities in the services segment. Through research, discovery, and design sprints, we learned how booking and appointment support in the Zettle Go app could add an increased value for sellers handling scheduled meetings daily.
Later, I became the Area Design Lead within the Money Alliance. I was working as a lead with an experience focus within Financial Services. Accountable to understand and bring organizational knowledge around how money flows between Zettle and PayPal and how that affects the user experience. I worked a lot with mapping sellers' experiences across the lifecycle and identifying sellers' needs. Through that work, we communicated and provided peers with a better understanding of the impact on the seller's financial experience and potential missed expectations.
Achievements ✦ Earned an innovation award for putting the user needs first in a more proactive approach. Worked proactively on understanding the impact of unifying Zettle and PayPal and how to create a more delightful experience.
✦ Contributed with a proactive approach so peers and stakeholders could better understand the potential impacts on the seller's expectations of how money flows between Zettle, PayPal, and banks.
✦ Contributed to a successful design discovery resulted in deep knowledge of sellers' expectations, current workflow, and new concepts on how services, like appointments, could be integrated into the Zettle Go app.
I started the journey at Zettle by joining a team to discover the opportunities in the services segment. Through research, discovery, and design sprints, we learned how booking and appointment support in the Zettle Go app could add an increased value for sellers handling scheduled meetings daily.
Later, I became the Area Design Lead within the Money Alliance. I was working as a lead with an experience focus within Financial Services. Accountable to understand and bring organizational knowledge around how money flows between Zettle and PayPal and how that affects the user experience. I worked a lot with mapping sellers' experiences across the lifecycle and identifying sellers' needs. Through that work, we communicated and provided peers with a better understanding of the impact on the seller's financial experience and potential missed expectations.
Achievements ✦ Earned an innovation award for putting the user needs first in a more proactive approach. Worked proactively on understanding the impact of unifying Zettle and PayPal and how to create a more delightful experience.
✦ Contributed with a proactive approach so peers and stakeholders could better understand the potential impacts on the seller's expectations of how money flows between Zettle, PayPal, and banks.
✦ Contributed to a successful design discovery resulted in deep knowledge of sellers' expectations, current workflow, and new concepts on how services, like appointments, could be integrated into the Zettle Go app.
Senior Product / UX Designer
PayPal
2021-01 - 2022-06
PayPal is an online payment method that follows you wherever you go. Pay any way you want.
I helped with the design work at PayPal's Business Debit Mastercard team in San Jose. The team prioritized developing new functionality to support multiple cardholders with the desired outcome of increasing card payments and transactions.
I started by working closely together with a multi-disciplinary product team.
Involved stakeholders in the thinking and alignment around what desired outcomes they were looking for. I later led the design process of mapping up the new experience of adding multiple cardholders.
Except for the additional cardholder feature, I helped improve the web and app enrollment process and redesigned the app center page. Collaborated with Mastercard and, through research, better understand the current experience and uncover latent needs.
Achievements ✦ Improved the card enrollment process, redesigned the app center page, and added new capabilities so multiple cardholders within the same business can apply for the debit card.
✦ Designed multiple concepts and prototypes to improve the interaction design, helping merchants manage their card(s) smoothly on the Web or in an app. I updated the structure, look, and feel with the new design system.
I helped with the design work at PayPal's Business Debit Mastercard team in San Jose. The team prioritized developing new functionality to support multiple cardholders with the desired outcome of increasing card payments and transactions.
I started by working closely together with a multi-disciplinary product team.
Involved stakeholders in the thinking and alignment around what desired outcomes they were looking for. I later led the design process of mapping up the new experience of adding multiple cardholders.
Except for the additional cardholder feature, I helped improve the web and app enrollment process and redesigned the app center page. Collaborated with Mastercard and, through research, better understand the current experience and uncover latent needs.
Achievements ✦ Improved the card enrollment process, redesigned the app center page, and added new capabilities so multiple cardholders within the same business can apply for the debit card.
✦ Designed multiple concepts and prototypes to improve the interaction design, helping merchants manage their card(s) smoothly on the Web or in an app. I updated the structure, look, and feel with the new design system.
Advisor / UX Strategist
Trustly
2019-04 - 2020-11
Trustly is a digital payment provider offering a bank-independent payment service that allows consumers to pay directly from their bank account.
I joined Trustly to help them build up the design capabilities in-house. The daily work was a mix of recruiting, understanding strategic bets, and integrating an experience mindset into the company. I worked with the product organization to bring in the right people, skills, tools, and methods to identify problems and opportunities. Strategic planning, organizational structures, and tactical hands-on teamwork to find new ways to improve the checkout experience.
Achievements ✦ Continuously influencing the movement in optimizing product organizational structures and becoming more experience-driven.
Unlocking isolations between areas and distributing designer skills across the organization's product teams.
✦ Continuously built relations to influence the mindset around user experience with product and engineering peers. Helped stakeholders to succeed with different sales-driven initiatives by moving the focus into a more human-centered approach.
✦ We improved the checkout user experience for several markets. Design iterations based on analytics and user research, step by step, we removed user pain points and improved conversion and value to the business.
I joined Trustly to help them build up the design capabilities in-house. The daily work was a mix of recruiting, understanding strategic bets, and integrating an experience mindset into the company. I worked with the product organization to bring in the right people, skills, tools, and methods to identify problems and opportunities. Strategic planning, organizational structures, and tactical hands-on teamwork to find new ways to improve the checkout experience.
Achievements ✦ Continuously influencing the movement in optimizing product organizational structures and becoming more experience-driven.
Unlocking isolations between areas and distributing designer skills across the organization's product teams.
✦ Continuously built relations to influence the mindset around user experience with product and engineering peers. Helped stakeholders to succeed with different sales-driven initiatives by moving the focus into a more human-centered approach.
✦ We improved the checkout user experience for several markets. Design iterations based on analytics and user research, step by step, we removed user pain points and improved conversion and value to the business.
Senior User Experience Designer
Qliro
2019-01 - 2020-01
Qliro is all about safe and simple payments. Qliro is a payment provider who loves to help customers purchase online without even thinking about the payment part.
I joined Qliro for the third time. The checkout team and the sales organization appreciated the past work for the fast iterations and prototypes, resulting in new merchants joining Qliro.
This time, I helped the checkout team design and integrate a seamless shipping solution in the checkout. Hands-on work with the objectives to identify and iterate on new solutions. I worked very closely with other designers, content designers, developers, and the director of consumer products.
I also supported the sales team. Together, we built a successful way to approach potential merchants. Conceptually, show them how Qliro checkout could improve their business and customer experience by showing prototypes within the merchant's context to understand how Qliro could help them succeed.
Achievements ✦ Our team designed and developed a delightful checkout experience.
Merchants loved it, not just because of the high conversion but also because it was adaptive for their specific needs to reach customers and increase their sales. Over the years, I have been asked to return several times to help improve Qliros's products and services.
✦ We created a successful in-store version of Qliro One. Today, it is used by many in-store businesses that offer their customers the value of a fast invoice solution over the desk in just a few seconds. It saves merchants time and increases their daily sales.
✦ We created the first Qliro app experience, where you could pay your invoice with just a click. A simple way to get a better overview, manage, and pay purchases gave an extra boost to use Qliro One for online purchases.
✦ Together with the sales department, we designed concepts that attracted new merchants. We envisioned how Qliro One could fit into their context and improve their customers' lives, generating increased business value by choosing Qliro.
I joined Qliro for the third time. The checkout team and the sales organization appreciated the past work for the fast iterations and prototypes, resulting in new merchants joining Qliro.
This time, I helped the checkout team design and integrate a seamless shipping solution in the checkout. Hands-on work with the objectives to identify and iterate on new solutions. I worked very closely with other designers, content designers, developers, and the director of consumer products.
I also supported the sales team. Together, we built a successful way to approach potential merchants. Conceptually, show them how Qliro checkout could improve their business and customer experience by showing prototypes within the merchant's context to understand how Qliro could help them succeed.
Achievements ✦ Our team designed and developed a delightful checkout experience.
Merchants loved it, not just because of the high conversion but also because it was adaptive for their specific needs to reach customers and increase their sales. Over the years, I have been asked to return several times to help improve Qliros's products and services.
✦ We created a successful in-store version of Qliro One. Today, it is used by many in-store businesses that offer their customers the value of a fast invoice solution over the desk in just a few seconds. It saves merchants time and increases their daily sales.
✦ We created the first Qliro app experience, where you could pay your invoice with just a click. A simple way to get a better overview, manage, and pay purchases gave an extra boost to use Qliro One for online purchases.
✦ Together with the sales department, we designed concepts that attracted new merchants. We envisioned how Qliro One could fit into their context and improve their customers' lives, generating increased business value by choosing Qliro.
Senior User Experience Designer
Readly
2018-11 - 2019-05
Readly is the new way of reading magazines on tablets and smartphones.
Readly's mission is simple: To be on the cutting edge of the digital magazine revolution.
I joined Readly to design the future of magazines in the digital context.
Together with my peers, we deep-dived into user journeys and iterated on new ideas to support customers' needs. Focusing on understanding basic expectations and current pain points, mapping experiences, and helping stakeholders define a future experience vision.
I worked tight with the growth team to find solutions to increase retention. We identified the value of always providing relevant content. Magazines that catch users' attention at first sight and always inspire with something based on the user's past behavior and interests.
I was very hands-on in the iterations of new information structure, interaction design, and improving user onboarding flow. Together with my peers we build out prototypes and concepts around exploring new content. To drive retention goals, add new pricing models, and create an experience vision to align the company around a better future.
Achievements ✦ Through research, we could understand our user's current experience and see where we needed more effort to reach a more delightful experience.
✦ We improved the onboarding process, made a more consistent page structure, reduced user friction in search, and made it easier to organize, discover, and find content. We also created an experience vision concept to keep direction.
✦ We could provide more relevant and personalized content by extracting articles from magazines. Inspiring content for the right moment, based on interests and behavior, not just the magazine's name. See the concept video below.
Readly's mission is simple: To be on the cutting edge of the digital magazine revolution.
I joined Readly to design the future of magazines in the digital context.
Together with my peers, we deep-dived into user journeys and iterated on new ideas to support customers' needs. Focusing on understanding basic expectations and current pain points, mapping experiences, and helping stakeholders define a future experience vision.
I worked tight with the growth team to find solutions to increase retention. We identified the value of always providing relevant content. Magazines that catch users' attention at first sight and always inspire with something based on the user's past behavior and interests.
I was very hands-on in the iterations of new information structure, interaction design, and improving user onboarding flow. Together with my peers we build out prototypes and concepts around exploring new content. To drive retention goals, add new pricing models, and create an experience vision to align the company around a better future.
Achievements ✦ Through research, we could understand our user's current experience and see where we needed more effort to reach a more delightful experience.
✦ We improved the onboarding process, made a more consistent page structure, reduced user friction in search, and made it easier to organize, discover, and find content. We also created an experience vision concept to keep direction.
✦ We could provide more relevant and personalized content by extracting articles from magazines. Inspiring content for the right moment, based on interests and behavior, not just the magazine's name. See the concept video below.
Senior User Product Designer
Klarna
2018-05 - 2018-10
Klarna is the leading global payments and shopping service, providing smarter and more flexible shopping and purchase experiences to 150 million active consumers across more than 500,000 merchants in 45 countries.
I joined Klarna to help them improve the current in-store solution. I started the work by understanding the baseline and the existing knowledge. We went out to study the current experiences. Together with the team, we mapped users' journeys to understand the pain points.
We could improve interaction design and user flows and decrease steps in purchase flow to increase conversion. I was accountable for all the design and prototype work, and the team tested several prototypes to connect the user and merchant more smoothly by scanning QR-code, BLE, and NFC connections.
Achievements ✦ By understanding our user's current in-store experience, we could fast iterate on an improved in-store experience. It resulted in a smoother interaction (QR-code) adapted for an in-store context that saved time for both merchants and consumers.
✦ We tested several prototypes to connect the consumer and merchant more smoothly by scanning QR-code, BLE, and NFC connections.
I joined Klarna to help them improve the current in-store solution. I started the work by understanding the baseline and the existing knowledge. We went out to study the current experiences. Together with the team, we mapped users' journeys to understand the pain points.
We could improve interaction design and user flows and decrease steps in purchase flow to increase conversion. I was accountable for all the design and prototype work, and the team tested several prototypes to connect the user and merchant more smoothly by scanning QR-code, BLE, and NFC connections.
Achievements ✦ By understanding our user's current in-store experience, we could fast iterate on an improved in-store experience. It resulted in a smoother interaction (QR-code) adapted for an in-store context that saved time for both merchants and consumers.
✦ We tested several prototypes to connect the consumer and merchant more smoothly by scanning QR-code, BLE, and NFC connections.
Senior User Experience Designer
Viaplay / Viafree
2017-11 - 2018-05
Viafree is a streaming service that is entirely free for all users, where you can watch popular programs from your favorite device.
I was brought in to lead the design of Viafree's new sports challenge. The idea was to provide sports enthusiasts with the latest and the most relevant sports news in an appealing story context with less distraction (ads). We started the design process by trying to learn about the current situation, pain points, and the business behind it. Together with the Web, iOS, and Android product teams, we created many different concepts to inspire sports enthusiasts to watch and consume longer formats like studios, documentaries, and other Viafree content.
I worked closely with the Product Manager to plan the work and set expectations. I also worked with another designer and researcher, conducting several user research sessions with the target group. Users were invited to the office to test the prototypes so the entire team could learn more about users' needs and expectations.
The conceptual work was very successful, and we later developed an MVP for Web, iOS, Android, and big screens. The solution increased the time spent on content, resulting in increased advertising revenue.
Achievements ✦ A new and fresh sports section was introduced into the Viafree service, solely dedicated to sports news, ensuring the delivery of the most recent content in an engaging narrative. The initial concept proved highly effective and was adapted for multiple platforms, including Web, iOS, Android, and large display screens (Apple TV and Samsung TV).
✦ The new sports section attracted sports enthusiasts who regularly viewed sports news clips on the platform. We could also see higher engagement with longer formats such as studios, documentaries, magazines, and live broadcasts, increasing advertising revenue over time.
Doktor24 Senior User Experience Designer
I was brought in to lead the design of Viafree's new sports challenge. The idea was to provide sports enthusiasts with the latest and the most relevant sports news in an appealing story context with less distraction (ads). We started the design process by trying to learn about the current situation, pain points, and the business behind it. Together with the Web, iOS, and Android product teams, we created many different concepts to inspire sports enthusiasts to watch and consume longer formats like studios, documentaries, and other Viafree content.
I worked closely with the Product Manager to plan the work and set expectations. I also worked with another designer and researcher, conducting several user research sessions with the target group. Users were invited to the office to test the prototypes so the entire team could learn more about users' needs and expectations.
The conceptual work was very successful, and we later developed an MVP for Web, iOS, Android, and big screens. The solution increased the time spent on content, resulting in increased advertising revenue.
Achievements ✦ A new and fresh sports section was introduced into the Viafree service, solely dedicated to sports news, ensuring the delivery of the most recent content in an engaging narrative. The initial concept proved highly effective and was adapted for multiple platforms, including Web, iOS, Android, and large display screens (Apple TV and Samsung TV).
✦ The new sports section attracted sports enthusiasts who regularly viewed sports news clips on the platform. We could also see higher engagement with longer formats such as studios, documentaries, magazines, and live broadcasts, increasing advertising revenue over time.
Doktor24 Senior User Experience Designer
owner
Investor company Patricia Industries
2016-11 - 2017-09
I was brought in to help figure out the future of digital health care. Together with the co-founder and CEO of Aleris X, we designed the initial concepts of a better and more human-focused healthcare app that later became Doktor24.
Together with my stakeholders, we aimed for the world's best and most delightful patient journey - to reach a doctor online or offline - depending on the user's care needs. We could determine how a patient needed to see a doctor or nurse with an innovative digital triage. Since Aleris X has several health centers in place, the idea was to integrate them into the journey and make it seamless for patients to schedule physical appointments when needed. We conducted very fast iterations and concept building, so after a week, we had the first concepts shown to the board. From there, we exploring design and involved user research to understand better how this solution could improve people's lives, meet business goals, and uncover latent needs early in the process. The work was later also focused on the doctor's perspective to make it even more seamless for them to talk with the patients through a chat or video.
Together with my stakeholders, we aimed for the world's best and most delightful patient journey - to reach a doctor online or offline - depending on the user's care needs. We could determine how a patient needed to see a doctor or nurse with an innovative digital triage. Since Aleris X has several health centers in place, the idea was to integrate them into the journey and make it seamless for patients to schedule physical appointments when needed. We conducted very fast iterations and concept building, so after a week, we had the first concepts shown to the board. From there, we exploring design and involved user research to understand better how this solution could improve people's lives, meet business goals, and uncover latent needs early in the process. The work was later also focused on the doctor's perspective to make it even more seamless for them to talk with the patients through a chat or video.
Senior User Experience Designer
Qliro
2015-09 - 2016-09
Qliro is all about safe and simple payments. Qliro is a payment provider who loves to help customers purchase online without even thinking about the payment part.
I got the opportunity to join as one of the first UX designers at Qliro. Qliro had decided to create an online checkout solution. I joined a small product team, and we started everything by trying to understand the market and existing solutions. The team deep-dived into the current pain points and talked with users using Klarna to understand the situation better. My team also had the merchant perspective. The team communicated closely with all merchants within the Qliro group to better understand their needs.
Together with my peers, we designed the first Qliro checkout experience for online purchases. It later became Qliro One checkout. I was also part of the first Qliro app experience, where you could pay your invoice with just a click.
We created conceptual sketches and prototypes in an iterative design process across disciplines. Over the years, my work has been appreciated, and I have been asked to return several times to help and improve Qliros products and services.
I got the opportunity to join as one of the first UX designers at Qliro. Qliro had decided to create an online checkout solution. I joined a small product team, and we started everything by trying to understand the market and existing solutions. The team deep-dived into the current pain points and talked with users using Klarna to understand the situation better. My team also had the merchant perspective. The team communicated closely with all merchants within the Qliro group to better understand their needs.
Together with my peers, we designed the first Qliro checkout experience for online purchases. It later became Qliro One checkout. I was also part of the first Qliro app experience, where you could pay your invoice with just a click.
We created conceptual sketches and prototypes in an iterative design process across disciplines. Over the years, my work has been appreciated, and I have been asked to return several times to help and improve Qliros products and services.
Senior Product Designer
Spotify
2015-02 - 2015-09
Spotify is a digital music, podcast, and video service that gives you access to millions of songs and other content from creators all over the world.
I was asked to help a product team at Spotify. As a senior product designer, I joined the Product Programming team to help them improve their internal tools. Accountable for the discovery phase of the next version of the content curation platform.
Playlists are made by music experts at Spotify, called music editors. These experts curate content and have an extensive knowledge of music genres, trends, and artists. They are responsible for selecting tracks and updating playlists to ensure they remain fresh and relevant.
Together with the team, we worked in an iterative design process with many sketches, interviews, testing, and fast prototypes to give feedback to the team and stakeholders. We aimed to discover a more efficient workflow and new tools to support music editors' daily work. The work was very successful, and people appreciated the fast movement between ideas and sketches. The long-term goal was that the work would result in more relevant content experiences, increased (MAU/DAU) numbers of streamed tracks, and a better overall experience for Spotify users.
Achievements ✦ With a holistic approach to understanding editors' active and latent needs, we could provide them with more improved tools, resulting in editors receiving a better understanding of their editorial programming's effect on the end consumer.
✦ Working closely with the music editors gave us the ability to iterate fast.
We prototyped multiple concepts and let editors be involved in the process. We quickly impacted their daily work, positively affecting the end consumer with more fresh and relevant content.
I was asked to help a product team at Spotify. As a senior product designer, I joined the Product Programming team to help them improve their internal tools. Accountable for the discovery phase of the next version of the content curation platform.
Playlists are made by music experts at Spotify, called music editors. These experts curate content and have an extensive knowledge of music genres, trends, and artists. They are responsible for selecting tracks and updating playlists to ensure they remain fresh and relevant.
Together with the team, we worked in an iterative design process with many sketches, interviews, testing, and fast prototypes to give feedback to the team and stakeholders. We aimed to discover a more efficient workflow and new tools to support music editors' daily work. The work was very successful, and people appreciated the fast movement between ideas and sketches. The long-term goal was that the work would result in more relevant content experiences, increased (MAU/DAU) numbers of streamed tracks, and a better overall experience for Spotify users.
Achievements ✦ With a holistic approach to understanding editors' active and latent needs, we could provide them with more improved tools, resulting in editors receiving a better understanding of their editorial programming's effect on the end consumer.
✦ Working closely with the music editors gave us the ability to iterate fast.
We prototyped multiple concepts and let editors be involved in the process. We quickly impacted their daily work, positively affecting the end consumer with more fresh and relevant content.
User Experience Designer
Swedish Board of Agriculture
2014-02 - 2015-02
The Swedish Board of Agriculture, commonly known as Jordbruksverket, is a Government agency in Sweden that answers to the Ministry of Agriculture.
In 2014, I helped the Swedish Board of Agriculture to establish and work more effectively with UX in a larger IT project. The goal was to redesign a complex processing system for Sweden's county administrative boards (Länsstyrelsen) because of a lot of tech debt.
I helped set up processes and worked with UX in an agile environment. We created design principles and guidelines. Our team focused on understanding the current situation by involving users early in the process. Together with users, my peers and I could create prototypes and discuss very complex workflows to catch pain points and expectations around their workflow.
Länsstyrelsen (the Swedish county administrative boards) appreciated this process, which now felt like being heard instead of focusing on the technical solutions. We changed the mindset to start with the problems and the current situation first to set a baseline. After understanding the problems upfront, our team focused on finding the right solution that later saved time in the development process and could reach desired outcomes much faster.
I was the lead UX designer for one of the projects and influenced other projects to be more human-focused to save time and make better decisions. I worked closely with my stakeholders and target users each week, and step by step, we could see improvement in how a future system could bring value to all parties.
This gave me good experience in influencing stakeholders and peers in the tactical execution of different design methods involving several interviews and usability tests. My team created conceptual sketches and scenarios to explore solutions that will become tomorrow's processing system for Sweden's county administrative boards (Länsstyrelser).
In 2014, I helped the Swedish Board of Agriculture to establish and work more effectively with UX in a larger IT project. The goal was to redesign a complex processing system for Sweden's county administrative boards (Länsstyrelsen) because of a lot of tech debt.
I helped set up processes and worked with UX in an agile environment. We created design principles and guidelines. Our team focused on understanding the current situation by involving users early in the process. Together with users, my peers and I could create prototypes and discuss very complex workflows to catch pain points and expectations around their workflow.
Länsstyrelsen (the Swedish county administrative boards) appreciated this process, which now felt like being heard instead of focusing on the technical solutions. We changed the mindset to start with the problems and the current situation first to set a baseline. After understanding the problems upfront, our team focused on finding the right solution that later saved time in the development process and could reach desired outcomes much faster.
I was the lead UX designer for one of the projects and influenced other projects to be more human-focused to save time and make better decisions. I worked closely with my stakeholders and target users each week, and step by step, we could see improvement in how a future system could bring value to all parties.
This gave me good experience in influencing stakeholders and peers in the tactical execution of different design methods involving several interviews and usability tests. My team created conceptual sketches and scenarios to explore solutions that will become tomorrow's processing system for Sweden's county administrative boards (Länsstyrelser).
User Experience Designer
AB Svenska Spel
2009-01 - 2013-10
Svenska Spel is a state-owned company operating in the regulated gambling market in Sweden. For many years, the company was the only one permitted to offer online gambling to people in Sweden, whether it be casino games, sports betting, or other types of games.
I joined as one of the first UX designers at Svenska Spel in 2009 and stayed for nearly five years. I worked a lot with UX in an agile environment, service design, and creating digital products and services with the user in mind. I spent a lot of my time on mobile services and joined an R&D team to explore games and services of the future.
I worked as the Lead UX Designer on various projects, which gave me good experience in performing a variety of design methods. I worked with large brands where the user was placed in focus. We worked with game brands like Triss, Keno, Lotto, Stryktipset, Eurojackpot, and Svenska Spels' future framework. I also got to work alongside some of Sweden's best design agencies, such as Doberman, Veryday (Ergonomidesign), and Transformator.
Which has set numerous foundations and skills for what I am today.
Language Swedish - Native or bilingual proficiency English - Full professional proficiency
I joined as one of the first UX designers at Svenska Spel in 2009 and stayed for nearly five years. I worked a lot with UX in an agile environment, service design, and creating digital products and services with the user in mind. I spent a lot of my time on mobile services and joined an R&D team to explore games and services of the future.
I worked as the Lead UX Designer on various projects, which gave me good experience in performing a variety of design methods. I worked with large brands where the user was placed in focus. We worked with game brands like Triss, Keno, Lotto, Stryktipset, Eurojackpot, and Svenska Spels' future framework. I also got to work alongside some of Sweden's best design agencies, such as Doberman, Veryday (Ergonomidesign), and Transformator.
Which has set numerous foundations and skills for what I am today.
Language Swedish - Native or bilingual proficiency English - Full professional proficiency
Esperienze formative
Interaktionsdesign
Kalmar Högskola
2005-08 - 2008-06