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(Aggiornato% updatedDate%)Senior Change Manager
Hellerup, Danmark
Nativo Danish, English, Fluente French, Svenska, Intermedio Bokmål, German
- Digital transformation
- Product Management
- +10 års erfaring med Change management
Competenze (34)
Change Management
EXECUTIVE LEVEL
ORGANIZATIONAL CHANGE
MARKETING MANAGEMENT
Product Management
PRODUCT MARKETING
RECRUITING
BUSINESS CASE
MS OFFICE
Marketing
PROJECT PLAN
OPERATIONS
PRINCE2
SEO
PMP
Yammer
SEM
FINANCIAL MANAGEMENT
Project Management
DOCUMENTATION
GOVERNANCE
SEARCH ENGINE OPTIMIZATION
RETAIL
Agile
STEERING
PRODUCT DESIGN
GAP ANALYSIS
Kanban
PMI
EMISSION
Jira
CRO
INDESIGN
TELEMARKETING
Riassunto
With more than 18 years of commercial leadership experience managing business and change projects in top tier companies, Søren is well founded in the role as change management consultant.
He specifically excels in optimizing systems and processes to support business growth and organizational change journeys in the cross field between sales, marketing and digital.
Søren has successfully managed business critical change programs and projects within Novo Nordisk, Demant, Maersk, GN Audio, Profil Optik retail and Bang & Olufsen. The objective of these projects has been to simplify the commercial modus operandi through prioritization and digitization.
From deployment of digital add-ons in Maersk as part of their business transformation to running change programs by planning, specifying requirements for new systems and processes to support the future global go-to-market delivery platform for Demant (Oticon).
His latest assignment was to produce, launch, and manage different training methods for the implementation of Oracle HCM at Milestone Systems targeted at +1.400 employees globally.
Internally these projects have typically involved substantial cultural transformations and complex stakeholder management across functions and organizational layers. People often commend Søren for his positive, enthusiastic, and forward-driving attitude.
Esperienze professionali
2022-01 - 2023-01
B. Operationalizing the Change requirements with following features 1. Transformational change support for Capabilities (activate OCM toolbox) 2. OCM support in lines of business programs 3. Adoption of OCM Strategy and Toolbox (engagement model) All as an essential part of implementing Novo Nordisk's Data strategy in their Global Data Office and across the Data, Digital and IT organization.
Methods: ADKAR, Prince 2 Agile, Lean, Azure Devops, learning platforms Rhapsode and Degreed Technologies: Sharepoint, MS Office, Teams, Survey Monkey, Yammer
2021-01 - 2022-01
* Program consisted of 6 separate change tracks including governance, content management, PIM (Product Information Management), DAM (digital assets management) systems integration.
* Driving pilots to test the future use of PIM to create template driven documentation to reduce manual processing.
* Implementation of new 'white label' process in the production of printed and digital materials, significantly reducing lead time in language versioning by partly automizing production steps.
* Change communications * Planning of training and development of training concepts.
* Collaboration with Marketing, Product and IT on program execution Methods: ADKAR, Prince 2 agile, Lean, Technologies: MS Ofiice, Teams, JIRA, InDesign, Sharepoint, Survey Monkey
2020-01 - 2020-01
* Project manage a range of new digital products in collaboration with internal innovation Hub (e.g. sustainable energy solutions, CO2 emission reduction applications).
* Lead change tracks to roll out new product management framework to main stakeholders in the organization.
* Preparation of global digital product training program via video tutorials and e-learning.
* Executing change communication across the organization.
Methods: Prince 2 Agile, ADKAR, Kanban Technologies: MS Office, Teams, Showpad, Sharepoint
2019-01 - 2019-01
* Development of new product management framework * Introduction of product management processes and stage gate planning.
* Roles and responsibility structuring and alignment.
* Product management governance and development of Operating Model.
Methods: Stakeholder management tools and techniques, Product and project management (waterfall and agile). Adkar. Product Focus.
Technologies: MS Office, Teams, Showpad, Kanban
2018-01 - 2018-01
* Competitor assessment and gap analysis.
* Product design briefings and roadmapping.
* Developing launch plans * Product training Methods: Prince 2, Lean Technologies: MS Office, Sharepoint
2018-01 - 2018-01
2017-01 - 2017-01
* Facilitator/trainer of management teams at Maersk's Commercial Academy.
* Competence assessment and change readiness analysis of global Sales & Marketing Manager community.
* As a member of marketing brief committee, Søren was approving and securing that the regional marketing programs was adequate and on-strategy.
* Driver and process manager of new global modus operandi for outsourced translation/localization services for digital marketing assets.
* Stakeholder management at multiple levels * Involve the Super User community to understand their needs and ensure information regarding future developments * Change communication and training of 100+ executive level commercial employees.
Methods: PMI, ADKAR Technologies: MS Office, Salesforce, Pardot, Marketing Cloud
2017-01 - 2017-01
* To define plan, incl. deployment timing, integration and communication Methods: PMI, ADKAR Technologies: MS Office, Mobile applications
2017-01 - 2017-01
* Business case and financial management/ benefit realization * Data analysis and needs assessment in relation to system support * Define new, leaner lead nurturing processes in EMEA region * Driving requirements for in - or outsourcing telemarketing function * Stakeholder management and communication incl. training/ instructions for how-to-use Methods: PMI, ADKAR, Benefit realization, Account based marketing Technologies: MS Office, MS Dynamics, Salesforce
2016-01 - 2016-01
Methods: PMI Technologies: MS Office, MS Dynamics, ClickDimensions
2004-01 - 2016-01
2015-01 - 2015-01
* Define project plan * Requirement specifications for IT and external consultants * Introduction of new web functionalities such as: Store locator, Realtime online reservation for eye sight tests for the retailer's network of local shops * Stakeholder management at multiple levels, internal/IT/external consultants.
Methods: PMI, CRO, CPC Technologies: MS Office
2013-01 - 2013-01
* Business case and financial management/benefit realization * People management of project team - both internal IT and external consultants * Organizational change impact on brick and mortar retail shops Methods: PMI, SEO, SEM, ADKAR OCM Technologies: MS Office, DynamicWeb, 2012 Client: Bang & Olufsen Role: Change Project Manager during physical transition of Global Communications & Marketing Headquarters from Struer to Copenhagen and for execution of marketing services.
Project: Outsourcing and assessment of current marketing infrastructure agreements (CRM, marketing automation portal).
CRM system review and needs assessment.
Feasibility study of outsourcing decision re. warehousing facilities for retail furniture and Point of Sales materials for global franchise store network.
Interim Line Manager for 15 FTEs, on site and remote with the following tasks: * Defining business impact from outsourcing agreement * Define change approach/change plan, incl. communication strategy * Contract reviews and analysis * Vendor management and SLA tracking * Business case and financial management/benefit realization * Stakeholder management and communication (change and crisis management) * Drive business change and procedure changes.
* Organizational implications: Scale down, recruiting new resources * Organizational change management - 3 FTEs hired for specialist roles Methods: ADKAR, OCM, Technologies: MS Office, CRM, in-house print on demand
Esperienze formative
2023-10 - 1991-01