Communication - and marketing consultant København, Denmark

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Communication - and marketing consultant

København, Denmark

Nativo Danish, English

  • Strategisk kommunikation
  • Marketing strategi og implementering
  • 10+ erfaring med kommunikation og marketing

Competenze (21)

Inbound Marketing

INTRANET

EMPLOYEE ENGAGEMENT

Content Marketing

SharePoint

Internal Communication

Marketing

SOCIAL MEDIA STRATEGY

OPTIMIZATION

DNA

PIPELINE

LEAD GENERATION

WordPress

SALES TEAM

Employer Branding

CLIENTS

SEARCH ENGINE OPTIMIZATION

SEM

CSR

SEO

SALES DIRECTOR

Riassunto

With an academic background in Comparative Literature and Cognitive Semiotics combined
with 10 years of business experience I have become passionate about using storytelling to
connect the dots and tie-in the business strategy with a creative and digital execution.

Esperienze professionali

Nordic Marketing Manager
Peakon

2019-03 - 2020-04

I am responsible for positioning Peakon throughout the Nordic countries as the preferred
Employee Engagement Platform through thought leadership on the world of work and the economical and cultural benefits of having truly engaged employees.

CV
1
Sidselmanich@gmail.com
+45 25 14 57 37
I work closely with the Sales Director and Customers Success director to create a strong
pipeline and customer retention through events, webinars, direct marketing campaigns etc.
Senior Communication Consultant at DSV
Transport & Logistic

2017-06 - 2019-03

Communication consultant for group functions:

• Advising top management in how to communicate their division's strategic focus
areas.
• Create internal newsletters for group HR and the Road Division as editor and writer.
• Write articles based on interviews and knowledge from employees from different
positions, divisions and countries. The articles reach 40.000 employees on the DSV
Intranet and a wide global audience on dsv.com.

External communication:

• Write articles for the news section of dsv.com to highlight the DSV's strategic areas
- IT, HR, Growth, Customer focus - through storytelling.

Head of Social Media - responsible for all digital online media platforms in DSV's name:

• I have organically generated an increase in followers on LinkedIn from 1500 to 6000
per month in a few months after taking over.
• Create posts (Facebook, LinkedIn, Twitter and Instagram) which support the company's strategic areas e.g. customer cases, company news and employee
branding stories.
• Teach local social media admins in 15 countries to post in alignment with the social
media strategy to their target country. This has resulted in a much stronger social
media presence for DSV globally.
• Advising top management in the use of LinkedIn as a social selling tool
Marketing Manager
Nordlið

2016-02 - 2018-06

Nordlið is a Nordic full-service customer experience agency with 60+ employees and 40 + customers such as Meda, Danske Spil and Fibia.

As the marketing manager I am responsible for developing and implementing the overall
marketing & communication strategy on a strategic and tactical level in close collaboration with the creative director.

On a daily basis, I work to secure strong SQ leads to the sales team and to provide our
contacts with quality content about Marketing Automation, Branding and Advertising.


CV
2
Sidselmanich@gmail.com
+45 25 14 57 37

My work includes:

• Plan and execute the marketing strategy on the right channels with the right
message
• Creating and executing lead-generating, permission and re-engagement campaigns
• Producing a monthly newsletter with valuable content about Marketing Automation
• Plan and promote monthly webinars about Marketing Automation topics
• Developing and executing a one-day seminar on Customer Loyalty with the creative
agency RelationshusetGekko with 2/3 of the attendees becoming new leads.
Marketing Manager at a2i systems
videos, new taglines and texts, newsletter campaigns and SEO

2015-10 - 2016-02

2015 Oct. - 2016 Feb: Marketing Manager at a2i systems (project based hiring)

I am responsible for developing and implementing the marketing strategy for the IT-
company a2isystems. The strategy includes website optimization, case-stories, product-
videos, new taglines and texts, newsletter campaigns and SEO/SEM. A2i systems offer a
state of the art price cast system developed upon Artificial Intelligence.
Communication & Marketing Manager
Copenhagen Business

2014-05 - 2015-09

School

Responsible for the communication and marketing efforts launching the Networked
Business Initiative (NBI) in Denmark. NBI is a research project operating as an IT- company
under Copenhagen Business School. My tasks included:

• Development of the social media strategy across the main platforms (FB, Twitter, LinkedIn, Slideshare and Storify)
• Creating content to the social platforms e.g. blogs, info-graphics, videos,
articles and stories
• Press coordinator (articles in Jyllandsposten, Berlingske and Børsen)
• Copywriter - for the website, blogs, newsletters
• Homepage development (content, text + IA)
• Responsible for the communication interns
• Event coordinator (incl. marketing) - event such as partner info-
meetings, conference on Omnichannel Marketing with Dansk Erhverv
(sold out) and a launch event at CBS for 150 people from the industry
(tech)
Group Communication Specialist
Flügger Group

2013-01 - 2013-01

(maternity cover)

As communication manager I was responsible for all internal communication within the Flügger group - 1600+ employees in 6 countries as well as implementing the new company
strategy together with the CEO and Board of Directors. My tasks included:

• Writing articles which supports the company values and strategic
approach (Sitecore)
• Production of the CSR chapter for the annual report 2012/13


CV
3
Sidselmanich@gmail.com
+45 25 14 57 37
• Producing and implementing the communication plan regarding the change of CEO including a new strategic focus
• Responsible for the strategic and tactical communication from the CEO
and Board of Directors to the company though articles, blog posts and keynote presentations
• Launch of new 2-year company strategy
• Responsible for the communication of the company's planned
outsourcing strategy to Poland
• Management of assistent
Communication Consultant
SIGMA A/S

2010-01 - 2012-01

As a Communication Consultant at the branding agency SIGMA A/S my main area of responsibility was to discover and communicate the great company stories.

Through video and storytelling I highlighted the intrinsic quality and DNA of the company to help further their communication- and branding strategy.

Clients included Grundfos BioBooster, LEGO and Flügger.

Strategic b2b communication: Establishing contacts between Grundfos BioBooster and the world's biggest international food and beverage companies.

• Communication of a sustainable concept - the decentralized water reuse
system invented by Grundfos BioBooster
• Plan and participate in meetings with the top management in Grundfos
BioBooster
• Production of strategy and pitch presentation to present the top-
management at Nestlé, PepsiCo and Coca-Cola etc.
• Interviews with expert opinion leaders
• Analyzing filmed and audited obtained material

Culture project for Flügger group: The DNA of the company is found based on the portrait of the Founder, Ulf Schnack, and his 50-year-old vision for Flügger.

Marketing project for Flügger group: Identification of the authentic stories about Flügger
through the eyes of their costumers: the professional painters.

LEGO: Internally strategic research about other companies' use of logo and IP in regards to social media and fans of the brands.


CV
4
Sidselmanich@gmail.com
+45 25 14 57 37

Esperienze formative

Master in Cognitive Semiotics
Aarhus University

2007-01 - 2009-01

Syddansk University
Syddansk University

2005-01 - 2006-01

Bachelor in Comparative Literature
Syddansk University

2003-01 - 2005-01

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