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(Aggiornato% updatedDate%)Business director export
Pordenone, Italia
- Strategy consulting
- Marketing and branding
- Sales process and KAM
Competenze (17)
BUSINESS DEVELOPMENT
MBA
SALES MANAGEMENT
PRODUCT MARKETING
MEDICAL DEVICES
PRODUCT MANAGER
Marketing
SATISFACTION
SALES STRATEGIES
TEAM BUILDING
BUDGET
REQUIREMENTS DEFINITION
KEY ACCOUNT
ARRANGEMENTS
OPERATIONS
Product Management
SUPPLY CHAIN
Esperienze professionali
Business Manager Export Director
Sweden & Martina Spa
2019-06 - 2019-12
Directed export sales to EMEA and US through distributors and partners for international leader in the design, production, and distribution of products for the dental field. Administered all export of goods,
ensuring compliance to all organizational policies and procedures, monitoring all financial and currency
processes and transactions, and managing acquisition of new partners. Expedited export arrangements and maintained current information on tariffs, licenses, and restrictions. Monitored existing and prospective
markets in Europe and the U.S. to identify appropriate business opportunities.
* Completed full market analysis for the U.S. and Benelux to increase market penetration and to open subsidiary in Benelux.
* Managed all aspects of US affiliate operations and distribution market, including full responsibility
for P&L.
* Set up critical negotiation for product distribution with a major pharma counterpart.
ensuring compliance to all organizational policies and procedures, monitoring all financial and currency
processes and transactions, and managing acquisition of new partners. Expedited export arrangements and maintained current information on tariffs, licenses, and restrictions. Monitored existing and prospective
markets in Europe and the U.S. to identify appropriate business opportunities.
* Completed full market analysis for the U.S. and Benelux to increase market penetration and to open subsidiary in Benelux.
* Managed all aspects of US affiliate operations and distribution market, including full responsibility
for P&L.
* Set up critical negotiation for product distribution with a major pharma counterpart.
Head of Marketing and Commercial ZVO
Grünenthal Group
2016-01 - 2019-06
Led Marketing and Commercial Strategy, including direction of Global Commercial Team, across 15
subsidiaries in EU, LATAM, and Australia for international pharmaceutical company. Directed and developed organization's marketing policies and objectives. Created commercial plan for international
markets for distributors and subsidiaries worldwide. Oversaw market research and designed strategic
marketing plans for specific products, services, and business lines. Negotiated all commercial and in-
license agreements with product suppliers. Additionally, managed Communication and Brand Management
department.
* Developed a new KAM (Key Account Management) framework for each market in collaboration
with Sales Force Effectiveness Team.
* Led cross-functional team of Sr. Managers in areas of Marketing, Supply Chain, Market Access,
Medical, and Finance to drive launch of products globally; successfully launched ZVO product in hospitals in EMEA market.
* Successfully created and presented Global Brand Plans for 2017, 2018, and 2019, including all
strategies necessary to guarantee a successful implementation in the hospital environment.
subsidiaries in EU, LATAM, and Australia for international pharmaceutical company. Directed and developed organization's marketing policies and objectives. Created commercial plan for international
markets for distributors and subsidiaries worldwide. Oversaw market research and designed strategic
marketing plans for specific products, services, and business lines. Negotiated all commercial and in-
license agreements with product suppliers. Additionally, managed Communication and Brand Management
department.
* Developed a new KAM (Key Account Management) framework for each market in collaboration
with Sales Force Effectiveness Team.
* Led cross-functional team of Sr. Managers in areas of Marketing, Supply Chain, Market Access,
Medical, and Finance to drive launch of products globally; successfully launched ZVO product in hospitals in EMEA market.
* Successfully created and presented Global Brand Plans for 2017, 2018, and 2019, including all
strategies necessary to guarantee a successful implementation in the hospital environment.
Co-Founder / Sales and Marketing Executive
Lenpari Consulting
2013-10 - 2016-01
Co-founded consulting company for small and medium organizations wanting to expand their sales and operations in other countries. Managed all aspects of sales and marketing for the business. Services
provided included:
* Conducting market research and analysis to identify industry trends and commercial
opportunities, including distributor screening and analysis of management structure.
* Development and implementation of marketing strategy fitting clients' overall objectives and budget.
* Advice on branding, positioning, communications, and other marketing issues.
* Restructuring of sales processes to accommodate expansion and provision of training to sales
force.
* Management consulting on sales strategies.
provided included:
* Conducting market research and analysis to identify industry trends and commercial
opportunities, including distributor screening and analysis of management structure.
* Development and implementation of marketing strategy fitting clients' overall objectives and budget.
* Advice on branding, positioning, communications, and other marketing issues.
* Restructuring of sales processes to accommodate expansion and provision of training to sales
force.
* Management consulting on sales strategies.
Global Product and Marketing Manager
Mathys Orthopaedics AG
2012-03 - 2013-10
Managed, developed, and implemented global product marketing strategies for EMEA for upper extremities
arthroplasty. Oversaw full products' lifecycles from market requirements definition to development to product creation. Set strategy and define marketing angle for products and product lines. Analyzed market
conditions and competitors to determine product viability and forecast products' expected performance.
* Provided support to distributors and training to sales force and surgeons in EMEA.
arthroplasty. Oversaw full products' lifecycles from market requirements definition to development to product creation. Set strategy and define marketing angle for products and product lines. Analyzed market
conditions and competitors to determine product viability and forecast products' expected performance.
* Provided support to distributors and training to sales force and surgeons in EMEA.
International Product Manager
Lima Corporate Spa
2010-03 - 2012-02
Analyzed global market and assisted in development of new products and associated roadmaps to increase sales for orthopaedic company with € 260M in sales. Prepared strategic plans for various market
launches and provided associated training. Developed and maintained relationships with customers to introduce "Voice of the Customer" into marketing plans.
* Established reputation for successfully upselling at rates 50 to 75% above peers.
* Received Shining Star Award for exceeding call time and call handling goals.
Additional experience as International Business Developer - Middle East and Africa for Sim2 Multimedia
launches and provided associated training. Developed and maintained relationships with customers to introduce "Voice of the Customer" into marketing plans.
* Established reputation for successfully upselling at rates 50 to 75% above peers.
* Received Shining Star Award for exceeding call time and call handling goals.
Additional experience as International Business Developer - Middle East and Africa for Sim2 Multimedia
Export Manager - Middle East
Africa for ICOS Group
2008-01 - 2010-01
(2008), as Account Manager / Product Specialist / Marketing for Johnson & Johnson Medical (2005-2007), and as Business Analyst for
Deloitte Consulting
2004-01 - 2005-01
Esperienze formative
Executive master in Marketing and Sales EMMS
ESADE
2009-10 - 2011-05
BBA
ESG Paris
2000-01 - 2004-05