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(Updated 2020-03-11)Erfaren Marknadschef
Stockholms län, Sverige
Native Svenska, English, Intermediate Spanish, Beginner French
- Projektledning
- Marketing Automation
- Marknadsföring
Skills (24)
SELF MOTIVATED
INTERIOR DESIGN
TEAM PLAYER
INDESIGN
BUDGET MANAGEMENT
SOCIAL MEDIA MARKETING
MICROSOFT OFFICE
BUDGET
Marketing
PHOTOSHOP
SALES OBJECTIVES
CUSTOMER RELATIONSHIP MANAGEMENT
SEO
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
SEM
CRM
SALES CONSULTANTS
PRODUCT LAUNCH
UX
Drivers
ILLUSTRATOR
ILLUSTRATION
CONTRACTS
Summary
Positive, energetic, creative, analytic and result-oriented marketing
professional with 16 years of experience across a broad function of marketing
functions in diverse fields. Proven ability to combine vision, creativity and a
strong business set with well-developed project management skills.
Experienced in international event management, startups, brand
management, digital marketing and communication including web,
marketing automation, campaigns, SEO and SEM.
Professional Experience
Project Marketing Manager
DigitalRoute AB
2017-05 - Present
September DigitalRoute is a software company with around 200
2018 employees, headquartered in Stockholm, Sweden with regional offices in Atlanta, USA and Kuala Lumpur, Malaysia.
Key responsibilities:
Global Customer Event management, execution and follow up
Drive UX, design, SEO in collaboration with digital
media agencies
Project managed the development of the corporate
website together with agency
Project manage Inbound marketing/thought
leadership production in collaboration with internal
stakeholders
Project management (Web, events, fairs), execution and follow up
Together with HR, drive the Employer branding
Brand management and development
Social media marketing in collaboration with marketing colleagues
Collaborate with agencies and other vendor partners
Marketing Automation, including worksflows
(Hubspot)
2018 employees, headquartered in Stockholm, Sweden with regional offices in Atlanta, USA and Kuala Lumpur, Malaysia.
Key responsibilities:
Global Customer Event management, execution and follow up
Drive UX, design, SEO in collaboration with digital
media agencies
Project managed the development of the corporate
website together with agency
Project manage Inbound marketing/thought
leadership production in collaboration with internal
stakeholders
Project management (Web, events, fairs), execution and follow up
Together with HR, drive the Employer branding
Brand management and development
Social media marketing in collaboration with marketing colleagues
Collaborate with agencies and other vendor partners
Marketing Automation, including worksflows
(Hubspot)
Marketing and Education manager
Marketing and Education
2020-01 - 2020-01
Email:
BiTA Service Management is a education and consultant alexandra.stjarnborg@gmail.com
company. Mobile: 0739-660233
Drivers Licence: Yes
At BiTA I was part of the management team and the manager
of one person, the education administrator. My role was to Languages
support sales and to strengthen the BiTA brand as well as Swedish: Mother tounge
modernizing the brand and web with the purpose to English: Fluent
increase sales. Spanish: Advanced
Key responsibilities: Links
Marketing plan and budget
Develop marketing messages and content to be used
across all channels (web, email, social, presentations) Who I am
Marketing Automation (Apsis) Excellent understanding of digital
Drive UX, design, SEO in collaboration with digital marketing and modern consumer
media agencies behaviour with the ability to coordinate
Webb development and content and lead marketing projects with a
Project management (seminars, events, fairs), positive mindset and can-do attitude.
execution and follow up
Brand management and development I have good prioritization skills and can
Collaboratin with agencies and other vendor partners arrange tasks in the most efficient
Leads generation through e-mail marketing, events manner. I am self-motivated with a
and inbound marketing (Google Analytics and Apsisi proactive approach. Leads)
Support sales in the early phases of the sales process I easily adapt to new circumstances and Analyze and segment existing data/leads to drive am flexible in a fast growing
operational improvements around lead conversions organization. I also have the willingness
against revenue targets (Google Analytics and Apsis to learn and curiosity to find out what is Leads) worth learning.
Generate new marketing ideas and manage their
realization, from the idea to execution and to review I enjoy working with different kinds of
BiTA Service Management is a education and consultant alexandra.stjarnborg@gmail.com
company. Mobile: 0739-660233
Drivers Licence: Yes
At BiTA I was part of the management team and the manager
of one person, the education administrator. My role was to Languages
support sales and to strengthen the BiTA brand as well as Swedish: Mother tounge
modernizing the brand and web with the purpose to English: Fluent
increase sales. Spanish: Advanced
Key responsibilities: Links
Marketing plan and budget
Develop marketing messages and content to be used
across all channels (web, email, social, presentations) Who I am
Marketing Automation (Apsis) Excellent understanding of digital
Drive UX, design, SEO in collaboration with digital marketing and modern consumer
media agencies behaviour with the ability to coordinate
Webb development and content and lead marketing projects with a
Project management (seminars, events, fairs), positive mindset and can-do attitude.
execution and follow up
Brand management and development I have good prioritization skills and can
Collaboratin with agencies and other vendor partners arrange tasks in the most efficient
Leads generation through e-mail marketing, events manner. I am self-motivated with a
and inbound marketing (Google Analytics and Apsisi proactive approach. Leads)
Support sales in the early phases of the sales process I easily adapt to new circumstances and Analyze and segment existing data/leads to drive am flexible in a fast growing
operational improvements around lead conversions organization. I also have the willingness
against revenue targets (Google Analytics and Apsis to learn and curiosity to find out what is Leads) worth learning.
Generate new marketing ideas and manage their
realization, from the idea to execution and to review I enjoy working with different kinds of
Nordic Multichannel Distribution Manager
AXA Partners
2018-10 - 2019-04
AXA Partners is Part of AXA, the worlds largest insurance
company with headquarters in Paris, France.
At AXA Partners I was i charge of the Multichannel marketing
strategy in Sweden, Finland, Norway and Denmark.
Key responisbilities:
Digital Marketing Strategy adviser for our partners
(Large banks and loan brokers)
Telemarketing - Strategy, contracts, performance
monitoring, development etc.
Customer Journey Mapping for partners
Digital Journey Mapping for partners
Responsible for the overall multichannel strategy and digitisation in the Nordic countries
Due to major organisational changes the position is no
longer placed in the Nordics.
company with headquarters in Paris, France.
At AXA Partners I was i charge of the Multichannel marketing
strategy in Sweden, Finland, Norway and Denmark.
Key responisbilities:
Digital Marketing Strategy adviser for our partners
(Large banks and loan brokers)
Telemarketing - Strategy, contracts, performance
monitoring, development etc.
Customer Journey Mapping for partners
Digital Journey Mapping for partners
Responsible for the overall multichannel strategy and digitisation in the Nordic countries
Due to major organisational changes the position is no
longer placed in the Nordics.
Digital Marketing Manager
Wise Professionals
2016-05 - 2017-05
Wise Professionals is a Recruitment Agency designing
sustainable recruitment solutions for some of Sweden's
strongest brands.
As a Marketing Manager I am responsible for digital
marketing, SEO, SEM, marketing automation and sales,
planning and execution of events and Brand Communication
for Wise Professional and our sub-brands KIMM and EQonomy.
Key responsibilities:
Develop and deliver brand awareness campaigns for
all WP brands: Social media, SEO/SEM, retargeting,
Account Based Marketing, Marketing Automation
(Hubspot), in collaboration with agencies and marketing coordinator
Create content plan/digital marketing plan
Follow up on execution/content vs plan with digital
media agency
Follow up on measuring and reporting performance
of digital marketing campaigns, website visits and optimizing spend and performance based on insights
Maintain corporate website content
Collaboration with agencies and other vendor
partners
Follow/identify trends and insights
Plan and execute launch of new brands
Leads generation through webb-conversions, e-mail
marketing, events and inbound marketing (Google Analytics and Hubspot)
sustainable recruitment solutions for some of Sweden's
strongest brands.
As a Marketing Manager I am responsible for digital
marketing, SEO, SEM, marketing automation and sales,
planning and execution of events and Brand Communication
for Wise Professional and our sub-brands KIMM and EQonomy.
Key responsibilities:
Develop and deliver brand awareness campaigns for
all WP brands: Social media, SEO/SEM, retargeting,
Account Based Marketing, Marketing Automation
(Hubspot), in collaboration with agencies and marketing coordinator
Create content plan/digital marketing plan
Follow up on execution/content vs plan with digital
media agency
Follow up on measuring and reporting performance
of digital marketing campaigns, website visits and optimizing spend and performance based on insights
Maintain corporate website content
Collaboration with agencies and other vendor
partners
Follow/identify trends and insights
Plan and execute launch of new brands
Leads generation through webb-conversions, e-mail
marketing, events and inbound marketing (Google Analytics and Hubspot)
Marketing Manager
AIG
2014-03 - 2015-10
AIG is a leading international insurance organization
catering to customers in more than 130 countries.
Role description:
As a marketing executive at AIG I worked closely with segment managers and product owners to design, develop and carry out overall marketing, sales analytics,
communications and e-commerce strategies. The position also included planning media activities and executing plans
in alignment with business objectives. I also coordinated and lead cross-functional teams to develop product launch
plans, creative strategies, and integrated marketing plans.
Key responsibilities:
Digital marketing, SEO, digital newsletter
CRM
Digital
Marketing budget
Activity plan, implementation and execution
Product launches
Develop and maintaining web, aig.se
Campaigns and follow up
Creating brand awareness
Managing events and seminars, Planning, executing and follow up
Sales analytics
PR and press in collaboration with agency
February 2014
catering to customers in more than 130 countries.
Role description:
As a marketing executive at AIG I worked closely with segment managers and product owners to design, develop and carry out overall marketing, sales analytics,
communications and e-commerce strategies. The position also included planning media activities and executing plans
in alignment with business objectives. I also coordinated and lead cross-functional teams to develop product launch
plans, creative strategies, and integrated marketing plans.
Key responsibilities:
Digital marketing, SEO, digital newsletter
CRM
Digital
Marketing budget
Activity plan, implementation and execution
Product launches
Develop and maintaining web, aig.se
Campaigns and follow up
Creating brand awareness
Managing events and seminars, Planning, executing and follow up
Sales analytics
PR and press in collaboration with agency
February 2014
Art Director
2010-04 - 2013-07
Oriflame is an international beauty company selling direct in more than 60 countries around the world.
Key responisbilities:
Manage the production of marketing material and organize campaigns at a national level, successfully
carrying out all my tasks and even exceeded
objectives. The marketing material comprised
banners, online ads, digital newsletters and campaigns, marketing memos, posters, beauty
magazines to 15 000 consultants, as well as maintaining Oriflame's graphic profile. I was also part of the campaign team.
Planning and executing small to large company
events and product launches, e.g. preparing
decoration manuals for showrooms and training of sales consultants in the art of creating attractive
product displays developed to boost sales. Travelling
frequently across Sweden to design showrooms, I
actively enhanced the standards of interior design and product presentation.
Key responisbilities:
Manage the production of marketing material and organize campaigns at a national level, successfully
carrying out all my tasks and even exceeded
objectives. The marketing material comprised
banners, online ads, digital newsletters and campaigns, marketing memos, posters, beauty
magazines to 15 000 consultants, as well as maintaining Oriflame's graphic profile. I was also part of the campaign team.
Planning and executing small to large company
events and product launches, e.g. preparing
decoration manuals for showrooms and training of sales consultants in the art of creating attractive
product displays developed to boost sales. Travelling
frequently across Sweden to design showrooms, I
actively enhanced the standards of interior design and product presentation.
Marketing Coordinator
2008-04 - 2010-04
Organized international campaign projects in 3 countries.
Campaigns were closely tied to the company's medium term
marketing strategy and short term sales objectives.
Carried out the marketing and product launch of Oriflame's
new product category Wellness, which was a thorough
success in the market place. Also designer of stands, product
displays as well as marketing material. Transformed and digitized marketing material and took them to a new level by
using excellent layout-skills and marketing strategies, thus
creating added brand value.
Campaigns were closely tied to the company's medium term
marketing strategy and short term sales objectives.
Carried out the marketing and product launch of Oriflame's
new product category Wellness, which was a thorough
success in the market place. Also designer of stands, product
displays as well as marketing material. Transformed and digitized marketing material and took them to a new level by
using excellent layout-skills and marketing strategies, thus
creating added brand value.
Academic Background
Berghs school of communication
Berghs school of communication
2011-01 - 2011-01
Stockholm University
Stockholm University
2002-01 - 2004-01
Umeå University
Umeå University
2000-01 - 2002-01