Updated: 2023-09-12

Marketing Project Manager

Lincolnshire, IL

  • Publié 3 years ago
  • Anglais
  • Début prévu du projet: ASAP

Assignment Details

Responsibilities:

  • Build and deliver the pilot use case.
  • Scope and build the end-customer 'data for value exchange' proposition, e.g. a customer loyalty framework.
  • Build the approach for the next use case within the loyalty framework.

There are five core parts to this project:

  •  Validate initial use cases and timeline
    -Identify and move forward with the prioritized use cases.
    - Seek buy-in from leadership on Customer Value Marketing's path forward.
  •  Build measurement framework
    -Establish the measures to show the value across the key impact areas of brand loyalty and revenue.
    - What are the key measures that will show Customer Value Marketing can drive upside?
  •  Operations and budget assessment
    - Discovery of the operational framework and budget approach required to drive the first use case, and the ramp to a broad program that builds over time.
    - What will it take to staff this and how much is in run-of-budget vs. new $ allocation.
  •  Change Management
    - Understand the impact of these initiatives on stakeholders and create change management plan.
    - What change management needs to be in place for pilot and full program?
  •  Build momentum
    - Once the first opportunity has been set in motion, identify the next opportunities to capitalize on momentum and continue to expand Customer Value Marketing's impact.

Qualifications:

  • Must have experience working as a PM in loyalty space and ideally building new loyalty programs.
  • Must be able to roll their sleeves and get work done instead of expecting to direct orders.
  • Experienced with Microsoft Office applications.

Skills: 

  • Passionate about customer and user experience with a strong customer centric outlook.
  • Extensive knowledge/experience of project management/loyalty marketing/customer value marketing.
  • Customer insight and data analytical skills. Ability to interpret complex data and use this information to identify conclusion and generate course of action and communicate clearly.
  • Detailed understanding of customer journeys and customer experience - in particular the levers to build propositions delivered digitally.
  • Ability to use data to drive solutions and solve business challenges.
  • Expertise in analysis of customer data to optimize targeting, communication and proposition development.
  • Experience driving long-term value from a customer base at crucial points in the customer lifecycle
  • Excellent communicator with experience at all levels of the organization. Strong team player with excellent people skills. To enable building of great relationships, facilitate workshops and influence outcomes.
  • Proactive approach, a strong, pragmatic, and determined individual with the ability to work as part of a diverse and geographically dispersed team.
     

Overview

Localisation Lincolnshire, IL
Charge de travail 40 Heures/semaine , 100% sur place
Début prévu du projet ASAP
Fin prévu du projet Ouvert
Langues nécessaires Anglais
Compétences nécessaires Build, Business, Marketing, data, program

Affectation fermée

Cette mission est fermée depuis le 2020-08-10 et n'accepte plus de candidats. Créez un compte pour être le premier à être informé lorsqu'une mission similaire ou d'autres missions pertinentes sont publiées sur Onsiter.

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