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(Mis à jour 2020-05-12)Social Media Expert
Onsala
Natif English
- marketing
- project management
- social media
Compétences (14)
Automotive
PROJECT MANAGER
SOCIAL MEDIA STRATEGY
community management
social media operations
Marketing
OPERATIONS
CUSTOMER SERVICE
TEAM MANAGEMENT
TEAM LEAD
Content Strategy
Strategy
BUDGET
MEDIA BUYING
Expérience professionnelle
OWNER
CARA DESIGN & CONSULTING AB
2019-12 - Actuel
My own consultancy agency specialised in helping companies use social media in a meaningful
way. Focusing on:
• Social Media Strategy
• Content Strategy
• Team Management
• Social first Campaigns
• Social Media day-to-day Operations
• COMMUNITY MANAGEMENT
way. Focusing on:
• Social Media Strategy
• Content Strategy
• Team Management
• Social first Campaigns
• Social Media day-to-day Operations
• COMMUNITY MANAGEMENT
TEAM LEAD GLOBAL SOC IAL MEDIA OPERATIONS
VOLVO CARS
2018-12 - 2019-11
Team Lead for Global Social Media Operations. The team's responsibilities were:
• Social Media Calendar Planning
• Publishing
• Community Management
• Media Buying
• Social Media Playbook Updates
• Always-On Content
• Crisis management
Beyond above tasks my job also included daily team meetings and one-to-one's with the team
members - ensuring we delivered according to plan.
I also supported campaign leads with giving input on how to make social media first
campaigns and took part in the strategy work.
Even though I had an internal team I still worked closely with our agencies and had my own
budget responsibility.
• Social Media Calendar Planning
• Publishing
• Community Management
• Media Buying
• Social Media Playbook Updates
• Always-On Content
• Crisis management
Beyond above tasks my job also included daily team meetings and one-to-one's with the team
members - ensuring we delivered according to plan.
I also supported campaign leads with giving input on how to make social media first
campaigns and took part in the strategy work.
Even though I had an internal team I still worked closely with our agencies and had my own
budget responsibility.
WEBMASTER
ADECCO/RINGHALS
2010-05 - 2019-01
My tasks included daily updates of copy and images on a very comprehensive and well-used
intranet. I also did interviews and wrote articles that were published on the internal news site.
intranet. I also did interviews and wrote articles that were published on the internal news site.
GLOBAL SOCIAL MEDIA MANAGER
VOLVO CARS
2015-12 - 2018-12
In my role as the Global Social Media Manager I:
• was in charge of the content that went out on our central social media channels
• was the main contact for all our markets when it came to social media
• ordered social media content
• planned our content calendar to make sure that we had a consistent message
throughout our different channels
• collaborated daily with our internal departments to assure a consistency in tone of voice and communication
• was in charge of our global community managers
• updated and rolled out the social media strategy and playbook.
• managed a substantial budget and around 15 people at our different agencies
• was in charge of the content that went out on our central social media channels
• was the main contact for all our markets when it came to social media
• ordered social media content
• planned our content calendar to make sure that we had a consistent message
throughout our different channels
• collaborated daily with our internal departments to assure a consistency in tone of voice and communication
• was in charge of our global community managers
• updated and rolled out the social media strategy and playbook.
• managed a substantial budget and around 15 people at our different agencies
SOCIAL MEDIA MANAGER/OFFICE MARKETING RESPONSIBLE, DIGITASLBI
DigitasLBi
2012-11 - 2015-12
As a Social Media Manager and a Project Manager at DigitasLBi most of my work were related to Volvo Cars global social networks. I had constant contact with Volvo Cars' end customers
and my client trusted me to work very independently. Due to a long experience in my role I
lead and guided a social media team in both minor and large social media rollouts. I also
planned resources and had the financial and operational responsibility to make sure that the projects were going according to plan.
I was a part of our Nordic Marketing Group where I was the marketing responsible for our
Gothenburg office and the social media responsible for DigitasLBi's social channels in Sweden.
Tasks within that role included setting the strategy and planning and approving all the content.
Other clients I worked with during my time at DigitasLBi are Volvo Trucks, SAS, Gina Tricot and Nobel Biocare.
and my client trusted me to work very independently. Due to a long experience in my role I
lead and guided a social media team in both minor and large social media rollouts. I also
planned resources and had the financial and operational responsibility to make sure that the projects were going according to plan.
I was a part of our Nordic Marketing Group where I was the marketing responsible for our
Gothenburg office and the social media responsible for DigitasLBi's social channels in Sweden.
Tasks within that role included setting the strategy and planning and approving all the content.
Other clients I worked with during my time at DigitasLBi are Volvo Trucks, SAS, Gina Tricot and Nobel Biocare.
ROLLOUT MANAGER, SOCIAL MEDI A COORDINATOR, DIGITASLBI
2010-05 - 2012-11
As a Rollout Manager I handled rollouts of global web campaigns. The role required technical
understanding of various CMS platforms and knowledge in programming and editing. It was
important to have prominent communication and customer service skills as well as an
understanding of how to manage a busy rollout to many different markets simultaneously.
2
I also worked as a Social Media Coordinator for Volvo Trucks, where I took great responsibility regarding planning, producing and publishing content for all their social channels.
understanding of various CMS platforms and knowledge in programming and editing. It was
important to have prominent communication and customer service skills as well as an
understanding of how to manage a busy rollout to many different markets simultaneously.
2
I also worked as a Social Media Coordinator for Volvo Trucks, where I took great responsibility regarding planning, producing and publishing content for all their social channels.
Parcours scolaire
BACHELOR
KALMAR UNIVERSITY
2004-01 - 2008-01