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(Mis à jour 2022-12-05)Digital Konsulent - Marketing og Analyse
Hellerup, Danmark
Natif Danish, Courant English, Intermédiaire Svenska, Norwegian
- Marketing, eCommerce og Digital selvbetjening
- Analyse, Optimering og Growth-Hacking
- Digital Forretningsudvikling web og app
Compétences (35)
App Development
Marketing
Adobe
BUSINESS CONSULTANT
PRODUCT MANAGER
OPTIMIZATION
E-BUSINESS
BUSINESS DEVELOPMENT
ADOBE TARGET
DIGITAL STRATEGY
SASS
ROI
Adobe Analytics
SEO
SOCIAL MEDIA STRATEGY
Business Intelligence
Project Management
Google Analytics
CUSTOMER ENGAGEMENT
PROTOTYPING
TEACHING
RETAIL
Change Management
CRM
SEARCH ENGINE OPTIMIZATION
CUSTOMER RELATIONSHIP MANAGEMENT
TELCO
SEM
SEARCH ENGINE MARKETING
USABILITY TESTING
CUSTOMER RELATIONS
CLOSING
EXTRANET
NOKIA
SALES ACTIVITY
Résumé
My passion is to develop and optimize digital, mobile and apps. My specialty is creating business and
customer value through digital marketing strategies, concepts and experiments as a manager, advisor
and consultant. I have a strong understanding and experience with customer Experience Technology.
Currently I work as a freelancer / contractor / consultant within web and app business development,
marketing, analysis and optimization of digital channels for leading companies in Europe.
I work as a Senior Solution Consultant at Adobe, a world leader in digital experience management and
data management. I that role I have advised leading Nordic Companies on digital transformation,
personalisation and data strategies as well as execution in leading SasS tools like Adobe Analytics and
Adobe Target, Adobe Experience Platform.
I have worked for digital leaders like Danske Bank and Arla Food with digital analytics and optimization
both as a freelancer and employee across markets. I have build the Analytics practices from the ground
up in both companies.
I founded Mobtimizers in 2014 - a strategic consultancy for mobile and app optimization. Mobtimizers
was named as one of the top 10 App Store Optimization agencies Worldwide. I am recognized as one
of the leading App Store Optimization experts in Europe.
Regularly, I speak at leading international conferences (in the US, Europe and the Nordics) and events
CV Brian Egerup Kjærulff 05-12-2022
within the field of strategy, personalization, optimization and digital analytics. I also act as a facilitator of
strategy processes, workshops and courses within these fields.
I have spent 20 years as an external and internal digital consultant within B2C and B2B in leading
international companies across various industries. And I have created value for industry leaders such as
GE, LEGO, Arla, Experian, COOP and Danske Bank, both B2B and B2C in sectors like Retail,
Banking, Software, IT and FMCG's.
My approach is analytical, holistic, structured, data-driven and people focused. I have a deep
understanding of consumer behaviour within digital and mobile - and of the technology that can be
used to connect with consumers.
Expérience professionnelle
2010-02 - 2014-10
2014-01 - 2015-08
2021-01 - 2022-01
2021-01 - 2022-01
- Worked for leading global apps: Remitly, Kahoot/Drops, Folio, Upside and Trackman - Responsible and executing Experiments and A/B testing across Google Play and App Store - Analysis, Reporting and Insights on App Performance - Hand-on experience with multiple ASO tools. AppTweak, SensorTower, App Annie, Appsflyer, App Store Connect, Google Play - Keyword analysis and optimization on multiple markets - Assets / graphics development with graphics teams to support A/B testing and optimization efforts.
2018-01 - 2021-01
- Pre-sales and Post-sales customer engagement with leading Nordic enterprises as Lego, Nokia, Saxo Bank, COOP, H&M, Telenor, Stenaline and more - Responsible for Solution Consulting engagements in Denmark, Sweden, Norway and Finland across Industries like FSI, Retail, Telco, Travel, Manufacturing with Analytics and Optimization.
- Speaker at leading international conferences on Customer Experience, Analytics and Personalization in Europe Results: - Trusted advisor in Digital Analytics, Data Management, Personalization and Optimization for leading enterprises.
- Leading and closing enterprise sales engagements up to 1.6 million Euro - Project management and winning large EU RFP's in highly competitive area of Analytics - Have build strong relationships with agency -and technology partners in the Nordics.
Reference: Manager: Jens Bengtsson, Solution Consultant Manager Nordics, Adobe.
2014-01 - 2018-01
2014-01 - 2015-01
Analytics and Optimization - Worked for Arla Foods Global as a freelancer for 3 year with focus on Data Strategy, Analytics, Search and Optimization, with reference to the Global Digital Director.
- Improves customer Experience and increases business value on Web, Social and Mobile - Offer consulting services like: Digital Strategy, Social media strategy, Analysis of apps, web and social media and optimization of digital channels.
- Specialist in Adobe Marketing Cloud (Target and Analytics) and Enterprise Google Analytics Results: - Designed, developed and implemented a digital analytics program globally for Arla Foods - Developed KPI framework, Dashboards, Analysis and recommendation for Arla decision makers - Digital Advisor for clients in finansiel services, retail, FMCG, travel, entertainment and eCommerce - Acted as internal consultant, advisor and expert within digital strategy, analystics and marketing Reference: Customer: Thomas Heilskov, Global Digital Director, Arla Foods
2009-04 - 2010-02
2007-04 - 2007-12
- Thinking, execution and follow up on marketing campaign - Traffic management and conversion optimization - Homepage optimization - SEO, SEM and display marketing e-business consultant August 2005 - April 2007 (1 year 9 months) - Implementing tracking and reporting system (Omniture SiteCatalyst) - Implementation of new cooperate website - Product innovation within online services and extranet - IA, design and user-experience e-business specialist
2005-01 - 2005-01
1999-01 - 2004-01
Parcours scolaire
2024-12 - 2024-12
2024-12 - 2024-12