Digital forretningskonsulent  København, Danmark

Peut être disponible

(Mis à jour 2022-04-13)

Digital forretningskonsulent

København, Danmark

Natif Danish, English

  • E-commerce (B2B, B2C, D2C)
  • Management konsulent
  • Digital transformation

Compétences (32)

SALES DIRECTOR

E-BUSINESS

MAPPING

ECOMMERCE

BUSINESS DEVELOPMENT

Processer

SALES MANAGER

Assistant

udbud

BUSINESS CONSULTING

D2C

Sales Increase

EXECUTIVE ASSISTANT

forretningskonsulent

CLIENT RELATIONS

CMS

Koordinering

Marcom

RETAIL MARKETING

Marketing

Projektleder

GOVERNANCE

TOPO

Stakeholder Management

RETAIL

Product Owner

DCX

ARKIVERING

Digital transformation

SAAS

PAYMENTS

EU-Udbud

Résumé

+20 years of digital experience

With a background rooted in eCommerce, marketing, sales and strategic consulting, and knowledge gained throughout +20 years of experience working in ‘the digital industry,’ I’m certain that I would prove to be a great asset to your already talented organisation.

 

Forming strategies based on data analytics and insights

I have a strong commercial understanding and a distinct entrepreneurial mindset. 

My strength lies in understanding customer needs and to make data tangible and useful and to transform and translate knowledge into feasible strategies and tactics. 

 

Improving customer engagement through digital presence

I have knowledge and experience working with various software platforms within Personalization, Marketing Automation, Engagement, CDP ect.. My experience includes the platforms themselves but it also includes the development of strategies and the creation of relevant user experiences (customer journeys) around the different platforms (omni-channel).

Throughout my career, either as a Director, Manager, Consultant and/or Advisor, I have assisted companies with the development of strategies and with the execution and the on-going (everlasting) optimizing of their digital presence in order to meet the needs and requirements of their customers and to honor my client’s ambitious goals. 

 

I am a well-liked, engaged, motivating and inclusive colleague and leader

I come with many years of experience in leading and managing teams with a wide range of competencies and personalities. I am well-liked with strong interpersonal skills and a sincere interest in people and their well-being.

Expérience professionnelle

Interim Chief Commercial Officer (CCO)
Life Extension Europe

2022-04 - Actuel

Interim Chief Commercial Officer (CCO). 

Responsible for marketing & brand management, marketing communications, strategies, subscriptions and loyalty programs, social (CMO) and Head of E-commerce & DtC sales.

Advisor and External Product Owner
Hilding Anders AB

2021-08 - 2022-03

Manage daily project goals and product schedules, adjusting expectations and setting priorities. Work with agencies, stakeholders and internal teams to create and customize products (3 brands).

 

Governance: Responsible for implementing governance in Hilding Anders and to consolidate and to standardize management, tasks, and services to ensure that each project is executed properly and in accordance with what is expected by both managers and clients.

External Digital Consultant
Codan Forsikring

2021-03 - 2021-06

MarCom team: Project Customer Journey mapping in order to illuminate opportunities, barriers, and boundaries to capture Marketing Permissions.
Online team: Codan is working closely with a large Danish financial institution.
My responsibility was to ensure proper tracking (customer journeys) in close cooperation with both parties. Also to ensure the ability to exchange data both ways while being aligned with local legislation.
External Head e-commerce / Product Owner
Virbac Scandinavia

2020-11 - 2021-03

Strategy and daily management of the Scandinavian Ecom team. Assessment - Future tech stack, internal and external competenties. Must win battles with HQ in France. Preparing, presenting and negotiating. I am still affiliated with virbac as an external advisor.
External Senior Consultant e-commerce
Flying Tiger

2020-05 - 2020-12

Responsible for up-comming key Ecom ecom markets - scaling and roll-outs. Responsible for the execution (launch) which included: Legal: Secure that FTC complied with local legislation (multiple markets equals multiple legislation).

Assortment: Due to local legislation some products can't be sold online in some markets. Responsible for compiling a negative list of products that can't be sold.

Tech: Build country-specific webshops. Align with local preference for payments. Integrations and secure local shipment provider(-s).

Marketing: Secure (launch critical) local marketing attributes and align launch with Marketing and local agencies in the different FCT markets.

Local Management team: Inform and secure alignment with the local management team (Managing Director, Marketing Director, Sales Director and Legal).

External Digital Consultant
Monoloop

2018-03 - 2019-10

Monoloop is a full-featured personalization platform (SaaS), enabling businesses to deliver a personalized customer experience across existing websites and mobile apps.
Monoloop enables businesses to consolidate customer information from the web and internal systems to get a full 360 omnichannel view of the customer.
My role at Monoloop is building a go-to-market strategy, product development, and customer care.
External Digital Consultant
Carl Ras

2018-06 - 2018-12

Carl Ras is a large Danish hardware business both present with physical stores as with a webshop. I have helped Carl Ras identify their new digital partner/vendor. The agency that would be responsible for relaunching Carl Ras (strategy and platform - 2 websites and 3 apps).
My role as an advisor for Carl Ras was to identify and qualify the respective potential suppliers. In addition to that, I also advised Carl Ras how to build their future organization around their new digital setup.
External Digital Consultant
Rudolph Care

2018-03 - 2018-03

I have assisted Rudolph Care with their ambitious internationalization strategy. Furthermore, I work with a team of experts on the relaunch of Rudolph Care (new technical platform to support their ambitious growth goals).
Attached as an advisor on demand.
Client Director
FFW

2016-06 - 2017-12

FFW is a digital agency with strong technical skills within Drupal, UX and design. I was the only Client Director in Europe.
Selected clients: ∙ Saint Gobain: (Strategy development and technical re-launch) ∙ Flugger: Strategy development (B2B) ∙ Rudolph Care: the customer chose to change agency and go with me
Client Director at Adapt
Unity Technologies

2015-05 - 2016-06

Adapt is a digital agency, designing best-in-class experiences. Selected client(-s): ∙ Unity Technologies: Strategy development and technical re-launch, both in DK and in the US (workshops in San Francisco) ∙ Carl Ras: Omni-channel strategy, On-going optimization ∙ Rudolph Care: Strategy and re-launch ∙ ATP: Strategy and maintaining
Associate Partner
LIFTED

2014-09 - 2015-04

LIFTED is a strategic e-business consulting company - specialized in data-driven business intelligence and dedicated to help companies get the most out of their marketing activities and media spend. Primarily worked with Rosendahl to create media strategy. Execution resulted in a 40% sales increase in their webshop.
Interim Head of office
JCP Ignite

2013-01 - 2014-01

JCP Nordic / JCP Ignite Jan 2013 - Dev 2014 Interim - Head of office. Hired to establish JCP Ignite in Denmark (Jan 2013 - Dec 2014) JCP Ignite was an advertising agency in the JCP group.

 

Primarily worked for Mars Scandinavia with Go-to-market strategy in Scandinavia involving event marketing, App development and POS.

Strategic Consultant
Spring Agency

2011-10 - 2013-01

Agency Spring (former Kernel Global) is a brand strategy and activation agency focused on creating dynamic brands that engage people with relevant messages in relevant touchpoints. Primarily worked for Mars Scandinavia with Go-to-market strategy in Scandinavia involving event marketing, App development and POS.
Web Sales Manager
Telia Danmark

2011-01 - 2011-09

∙ Responsible for the Danish webshop ∙ Responsible for KPIs, tracking, reporting, and SEO across all Telia websites.
∙ Responsible for the re-launch of the Danish webshop
Senior Consultant
Valtech

2010-04 - 2011-01

∙ Responsible for Valtechs GACP (Google Analytics Certified Partner) ∙ Process Ownership: UX, Analyst & Web Analyst ∙ Business Development and consulting.
Managing Director and Partner
Glassbox

2008-09 - 2010-03

At Glassbox we optimized businesses and helped our clients make the right decisions, based on facts as opposed to gut-feeling or intuition. With strong technical competences and business experience, we utilized our customers' digital presence and collected information about our clients' customers in order to give them a solid basis for optimization of their campaigns, their website(s), app(s), their products and dialogue with their customers.
Glassbox was one out of 3 Danish GACP's (Google Analytics Certified Professionals) and had staff members with "Omniture Certified Professional", "Google AdWords Qualified Individual" and "Google Analytics Qualified Individual" certifications.
Director Sales and Client Relations
The Milk

2007-01 - 2008-01

(now Artefact) adopted a retail optimization theory called Space Management that is widely used in supermarkets to maximize the sale to each customer. Milk is a product that most people purchase daily. It's always placed in the back of the store. There is a reason behind that. It is a strategic placement of the elements in order to optimize the value of each visitor.

Contact prestataire

/