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(Mis à jour 2021-02-15)Airline Professional
Budapest, Hungary
Natif Svenska, English
- Completed over 15 complex IT implementations as BA and Solutions Architect
- 15 years experience in the travel industry working with 20+ travel brands
- Experienced Product Manager / Owners with Agile/Scrum
Compétences (41)
ARTICULATE
REQUIREMENTS GATHERING
BUSINESS CONSULTANT
OFFSHORE
TRAVEL INDUSTRY
PAYMENTS
BUSINESS DEVELOPMENT
CUSTOMER RELATIONS
BUSINESS REQUIREMENTS
GO TO MARKET
System Integration
PROPOSALS
User Stories
MENTORING
RFP
Kanban
CASES
API
MENTOR
BUSINESS CASE
LIAISON
MITIGATION
INTEGRATION
CONTRACTS
APPLICATION DEVELOPMENT
POS
RETAIL
SALES CHANNELS
SALES PRESENTATIONS
ROI
POINT OF SALE
QA TEST
PRICING
SALES CONSULTANT
RETAIL MARKETING
BUDGETS
TEST CASES
Telecom
Drivers
TRANSLATE
TEST ENGINEER
Résumé
Anders has over 15 years of experience working in digital travel retail with both vendors, such as EB2, Amadeus and Sabre, and airlines such as Etihad Airways, S7 Airlines and Brussels Airlines managing large scale and complex business critical projects.
Combining roles in retail strategy, programme delivery and technology delivery Anders has worked around the world helping travel brands define and realise their travel retail visions. Anders packs both experience and an extensive network together in a direct delivery approach, with a proven track record and recognition amongst peers and customers on all levels.
Anders strives to deliver key business value to stakeholders and investors in a transparent leadership style by aligning technology to business needs in a no-fuzz attitude. He aligns strategic and conceptual thinking into tangible activities and deliverables.
Anders is a keen runner, covering on average 70+ km per week and has completed a marathon sub3.5 hours, and has worked in locations across the world from Sydney to San Francisco. He is well versed and much appreciated in any setting.
• First-class interpersonal skills - a positive communication style with the ability to influence and engage people across cultures and functions with the ability to communicate with all levels
• Strong commercial acumen with the ability to understand, evaluate and articulate key business advantages of products and services
• Passionate about new technologies and trends, combined with an understanding of end-consumer needs
Specialties includes:
• E-retail & E-commerce, Payments, Travel technologies, Multi-channel, Distribution strategies, Leadership, Customer & Supplier engagement/management, Airline strategies, Agile practices, Programme management, Strategic acumen, Client liaison, Planning & Execution, Web Ops & Security
Expérience professionnelle
Founder & Managing Director - Digital Retail & Innovation Specialist
LEAPSHIFT
2012-07 - Actuel
• Founder of consultancy business with focus on the travel industry, specialising in Digital, E-commerce & Retailing, Distribution and Innovation management for airlines and technology vendors
• Client history includes Scandinavian Airlines, S7 Airlines, S7 Travel Retail, Caribbean Airlines, Travel Technology Research (T2RL), On Travel Solutions, Brussels Airlines, Blue Air, Air Baltic, Unisys and Branchspace
• RFP process and document creation, Requirements Definition, Strategic IT and Commercial, Agile processes, Road Maps, Project Execution, API strategies, NDC, Web Ops and Security
• Attending Travel Technology shows as speaker and contributor in panel discussions
• Client history includes Scandinavian Airlines, S7 Airlines, S7 Travel Retail, Caribbean Airlines, Travel Technology Research (T2RL), On Travel Solutions, Brussels Airlines, Blue Air, Air Baltic, Unisys and Branchspace
• RFP process and document creation, Requirements Definition, Strategic IT and Commercial, Agile processes, Road Maps, Project Execution, API strategies, NDC, Web Ops and Security
• Attending Travel Technology shows as speaker and contributor in panel discussions
Contractor - Shopping, NDC & Web OPS Security
SCANDINAVIAN AIRLINES
2019-09 - 2020-03
• Responsible to design and implement Scandinavian Airlines short- and long-term eCommerce shopping strategy
• Provide first hand support to the NDC project to enable efficient implementation
• Provide hands-on short-term web ops security measures to protect Scandinavian Airlines web, mobile and API
• Provide long term strategy and recommendation for long term protection of Scandinavian Airlines end points
• Design RFP document for selection of CDN and Bot Mitigation provider
• Provide research of CDN and Bot Mitigation providers and recommendation
• Review Revenue Management needs
Achievements
• Implemented Web Ops Security process and procedures leading to a 60% reduction of threat to online services
• Produced first class RFP for CDN and Bot Mitigation selection process
• Supported teams to successful implementation of NDC
Long term assignment pre-maturely and abruptly ended due to Covid-19 impact.
• Provide first hand support to the NDC project to enable efficient implementation
• Provide hands-on short-term web ops security measures to protect Scandinavian Airlines web, mobile and API
• Provide long term strategy and recommendation for long term protection of Scandinavian Airlines end points
• Design RFP document for selection of CDN and Bot Mitigation provider
• Provide research of CDN and Bot Mitigation providers and recommendation
• Review Revenue Management needs
Achievements
• Implemented Web Ops Security process and procedures leading to a 60% reduction of threat to online services
• Produced first class RFP for CDN and Bot Mitigation selection process
• Supported teams to successful implementation of NDC
Long term assignment pre-maturely and abruptly ended due to Covid-19 impact.
Contractor - Business Developer
ON TRAVEL SOLUTIONS
2016-04 - 2019-09
• Created a strategy to grow the business and gain new business through partnership
• Made recommendations in the process of partnering with other major and smaller travel brands
• Supported business ongoing through negotiations
• Defined product strategy and recommended platform enhancements
• Created a road map to become a product company from service provider, inclusive setting up pricing model
• Made recommendations in the process of partnering with other major and smaller travel brands
• Supported business ongoing through negotiations
• Defined product strategy and recommended platform enhancements
• Created a road map to become a product company from service provider, inclusive setting up pricing model
Contractor - E-commerce RFP Process Owner
AIR BALTIC
2018-01 - 2018-05
• Supported the commercial team in the RFP process of selecting e-commerce platform
• Collected and managed RFP requirements as well as recommended requirements prioritisations
• Managed vendor meetings and supported negotiations
• Sub-contracted to perform professional services on behalf of Branchspace
Achievements
• Air Baltic selected e-commerce platform supplier as a result of a successfully executed RFP
• Collected and managed RFP requirements as well as recommended requirements prioritisations
• Managed vendor meetings and supported negotiations
• Sub-contracted to perform professional services on behalf of Branchspace
Achievements
• Air Baltic selected e-commerce platform supplier as a result of a successfully executed RFP
Contractor - Business Development Manager Digital
CARIBBEAN AIRLINES
2017-04 - 2017-12
• Responsible for putting the eCommerce & Loyalty projects back on track, inclusive identifying quick-win requirements and negotiate implementation costs with vendor
• Responsible for enabling planning horizon with clear road maps and agree delivery plan with vendors
• Ensuring strategic alignment between business and technology organisation
• Liaising with C-level to expand on digital and present key benefits inclusive introduction of NDC/API strategy
• Coach and mentor business on distribution strategies, inclusive presenting key drivers and benefits based on Caribbean Airlines profile
• Contracted to transform Caribbean Airlines to become the Travel Retailer of the Caribbean with respect to commercial organisation and commercial applications
Achievements
• Several months delayed projects were put back on track and delivered to expectations
• Responsible for enabling planning horizon with clear road maps and agree delivery plan with vendors
• Ensuring strategic alignment between business and technology organisation
• Liaising with C-level to expand on digital and present key benefits inclusive introduction of NDC/API strategy
• Coach and mentor business on distribution strategies, inclusive presenting key drivers and benefits based on Caribbean Airlines profile
• Contracted to transform Caribbean Airlines to become the Travel Retailer of the Caribbean with respect to commercial organisation and commercial applications
Achievements
• Several months delayed projects were put back on track and delivered to expectations
Contractor - RFP Process Manager Digital
BLUE AIR, REMOTELY
2016-12 - 2017-04
• Created RFI and RFP document for Blue Air Design Agency selection for its new web site
• Responsible for managing RFP process and setting out aggressive target plans
• Sub-contracted to perform professional services on behalf of Branchspace
Achievements
• Blue Air selected a design agency which later on designed and implemented its new web site
• Responsible for managing RFP process and setting out aggressive target plans
• Sub-contracted to perform professional services on behalf of Branchspace
Achievements
• Blue Air selected a design agency which later on designed and implemented its new web site
Contractor - Strategic Product Development
UNISYS, REMOTELY
2016-06 - 2016-11
• Supported Unisys Travel in the design of the product offering prior to go to market with AirCore product suite
• Provided independent recommendation for AirCore system enhancements
• Provided an investigative report on potential partners and set a versus build strategy for a booking tool
• Provided independent recommendation for AirCore system enhancements
• Provided an investigative report on potential partners and set a versus build strategy for a booking tool
Contractor - Product Manager
DATALEX, REMOTELY
2016-01 - 2016-06
• Responsible for documenting business requirements of the refreshed Corporate Operations Portal (administration portal of the e-commerce offering) and responsible for defining Promotional capability requirements
• Defined User Stories and Test Cases as well as developed a propotype for design
• Sub-contracted to perform professional services on behalf of Branchspace
Achievements
• The designed solution was implemented and is used by Datalex well known travel brands on a daily basis
• Defined User Stories and Test Cases as well as developed a propotype for design
• Sub-contracted to perform professional services on behalf of Branchspace
Achievements
• The designed solution was implemented and is used by Datalex well known travel brands on a daily basis
Contractor - Product Manager
TRAVEL TECHNOLOGY RESEARCH
2016-02 - 2016-05
Responsible for creating an airline industry standard RFP template for the e-commerce and merchandising RFP process
Achievements
• Created a thorough RFP document covering all essential parts of airline e-commerce business needs which are used by travel industry leader T2RL in their RFP process services for airlines
Achievements
• Created a thorough RFP document covering all essential parts of airline e-commerce business needs which are used by travel industry leader T2RL in their RFP process services for airlines
Senior Executive Manager - Service Development
S7 TRAVEL RETAIL, LONDON & MOSCOW
2014-04 - 2015-10
• Responsible to execute against S7 Travel Retail 24/7/365 IT and commercial strategies
• Responsible for development budgets and targets, inclusive ROI at €6M+
• Responsible for contract and supplier relationship management with 15+ contracts / suppliers
• Balance and prioritise project portfolio and deliver coordinated changes across channels
• Defined inter- and intra-organisation business processes to ensure efficient throughput the value chain
• Responsible for road maps across the development streams and the synchronisation in between them
• Identified market gaps and opportunities to create new revenue opportunities with new capabilities
• Setting up business case structure and processes
• Proactively led and advised teams on processes and priorities within their areas of responsibilities
Achievements
• Setup, recruited and led a team of IT resources to manage and deliver against S7 Travel Retail vision consisting of Product Owners (5), Business Analysts (3), Scrum Master (1) and Testers (3) to directly manage outsourced IT development in cross-organisational and distributed teams (100+ members)
• Implementation of Direct Distribution strategies with NDC as enabler for OTA/TA's to consume S7 Airlines content increasing direct distribution 30%+ over 2 years
• Transformed the entire development process to use Agile Scrum and Kanban principles in 11 coordinated development streams
• Achieved shorter Time To Value by making development and release schedule more efficient and tightening the overall IT time plan and scope across all delivery streams
• Successfully implemented a true Multi-Channel eRetail platform for web, mobile, call centre and kiosk POS
• Responsible for development budgets and targets, inclusive ROI at €6M+
• Responsible for contract and supplier relationship management with 15+ contracts / suppliers
• Balance and prioritise project portfolio and deliver coordinated changes across channels
• Defined inter- and intra-organisation business processes to ensure efficient throughput the value chain
• Responsible for road maps across the development streams and the synchronisation in between them
• Identified market gaps and opportunities to create new revenue opportunities with new capabilities
• Setting up business case structure and processes
• Proactively led and advised teams on processes and priorities within their areas of responsibilities
Achievements
• Setup, recruited and led a team of IT resources to manage and deliver against S7 Travel Retail vision consisting of Product Owners (5), Business Analysts (3), Scrum Master (1) and Testers (3) to directly manage outsourced IT development in cross-organisational and distributed teams (100+ members)
• Implementation of Direct Distribution strategies with NDC as enabler for OTA/TA's to consume S7 Airlines content increasing direct distribution 30%+ over 2 years
• Transformed the entire development process to use Agile Scrum and Kanban principles in 11 coordinated development streams
• Achieved shorter Time To Value by making development and release schedule more efficient and tightening the overall IT time plan and scope across all delivery streams
• Successfully implemented a true Multi-Channel eRetail platform for web, mobile, call centre and kiosk POS
Business Consultant - Commercial IT & Strategy
S7 AIRLINES & S7 TOUR
2012-08 - 2014-03
Working directly with C-level to define and initiate a to date unique hybrid business model; combining Online Travel Agency (OTA) and the Airline direct sales channels into its own spin-off branch to maximise revenue opportunities.
• Responsible for defining S7 Airlines and S7 Travel Retails eRetail strategy to transform IT and organisation into a reliable 24/7/365 multi-channel selling, re-selling, cross-selling and servicing platform
• Baselined eCommerce platform and designed future eRetail platform to align with defined strategies
• Led requirements gathering process and definition, holding formal and informal workshops with internal and external teams
Achievements
• Successfully outlined business and IT strategy which was approved by owners and shareholders and which began execution early 2013
• Successfully integrated new selling and servicing platform to enable a true multi-channel operation increasing online distribution to 60% of all sales
• Setup of the first S7 Group offshore company in London, inclusive managing hiring process and setting up office
• Responsible for defining S7 Airlines and S7 Travel Retails eRetail strategy to transform IT and organisation into a reliable 24/7/365 multi-channel selling, re-selling, cross-selling and servicing platform
• Baselined eCommerce platform and designed future eRetail platform to align with defined strategies
• Led requirements gathering process and definition, holding formal and informal workshops with internal and external teams
Achievements
• Successfully outlined business and IT strategy which was approved by owners and shareholders and which began execution early 2013
• Successfully integrated new selling and servicing platform to enable a true multi-channel operation increasing online distribution to 60% of all sales
• Setup of the first S7 Group offshore company in London, inclusive managing hiring process and setting up office
Business Consultant - eCommerce & Business
BRUSSELS AIRLINES
2012-08 - 2013-08
• Gathered business needs and created RFP document for the selection of its new e-commerce platform
• Supported the RFP process with independent technology insights
Achievements
• Brussels Airlines successfully selected a new e-commerce platform provider Datalex based on data collected and verified during mission
• Supported the RFP process with independent technology insights
Achievements
• Brussels Airlines successfully selected a new e-commerce platform provider Datalex based on data collected and verified during mission
Business Consultant / Contractor
ETIHAD AIRWAYS
2012-01 - 2012-06
• Deployed in an IT pool of resources to execute on various business critical projects
• Responsible to document the current eCommerce platform, inclusive of infrastructure and capabilities to set the baseline architecture for the future Etihad eRetail platform
• Held formal and informal workshops with stakeholders to define business drivers and expectations of the eRetail platform
• Acted as professional adviser to the on-going PSS program, eCommerce work stream for Sabre PSS cutover
• Acted as a professional adviser to the Etihad eCommerce commercial and operations team
Achievements
• Defined Etihad's 2 year eRetail strategy to transform eCommerce and IT organisation into a reliable 24/7/365 multichannel selling, re-selling, cross-selling and servicing platform, approved by President James Hogan
• Helped Etihad Architecture, IT and Business to realise the potentials and limitations of the Sabre eCommerce platform to align expectations with the forthcoming migration
• Responsible to document the current eCommerce platform, inclusive of infrastructure and capabilities to set the baseline architecture for the future Etihad eRetail platform
• Held formal and informal workshops with stakeholders to define business drivers and expectations of the eRetail platform
• Acted as professional adviser to the on-going PSS program, eCommerce work stream for Sabre PSS cutover
• Acted as a professional adviser to the Etihad eCommerce commercial and operations team
Achievements
• Defined Etihad's 2 year eRetail strategy to transform eCommerce and IT organisation into a reliable 24/7/365 multichannel selling, re-selling, cross-selling and servicing platform, approved by President James Hogan
• Helped Etihad Architecture, IT and Business to realise the potentials and limitations of the Sabre eCommerce platform to align expectations with the forthcoming migration
Senior Solutions Architect
SABRE AIRLINE SOLUTIONS
2009-03 - 2011-12
• Overseeing the entire requirements and development process for fully customised online B2B/C/T selling solutions and aligning with internal solutions management teams to ensure products are developed to standard and to derive features across platforms
• Effectively managing the relationship, implementations and helping our global customer base of 15 airlines hosted by the acquired EB2 solution with strategic decision making to drive their online sales
• Overseeing the entire development lifecycle by ensuring adherence to Agile development practises and coordinating activities and enable collaboration between teams located in 5 locations from Sydney to Dallas
• Mentoring and guiding junior Solutions Architects (BA's) based in Sydney, Manila and London
• Direct management of customer relations for umbrella and key customers, inclusive of creating and maintaining sound third-party relationships
• Workshop and document entire solutions and translate needs into system requirements and stories to meet and exceed customer expectations
Achievements
• Designed and implemented a re-designed shopping solutions for Brussels Airlines based on QuickTRIP technology
• Led Brussels Airlines integration project with Star Alliance as well as S7 Siberia Airlines integration project with oneworld alliance
• Led functional and technical feasibility study for integration of SabreSonic Sell shopping solution with first none Sabre hosted customer to provide improved shopping experience in all provided selling solutions
• Successfully implemented mission critical projects ranging from a couple of weeks to a year
• Effectively managing the relationship, implementations and helping our global customer base of 15 airlines hosted by the acquired EB2 solution with strategic decision making to drive their online sales
• Overseeing the entire development lifecycle by ensuring adherence to Agile development practises and coordinating activities and enable collaboration between teams located in 5 locations from Sydney to Dallas
• Mentoring and guiding junior Solutions Architects (BA's) based in Sydney, Manila and London
• Direct management of customer relations for umbrella and key customers, inclusive of creating and maintaining sound third-party relationships
• Workshop and document entire solutions and translate needs into system requirements and stories to meet and exceed customer expectations
Achievements
• Designed and implemented a re-designed shopping solutions for Brussels Airlines based on QuickTRIP technology
• Led Brussels Airlines integration project with Star Alliance as well as S7 Siberia Airlines integration project with oneworld alliance
• Led functional and technical feasibility study for integration of SabreSonic Sell shopping solution with first none Sabre hosted customer to provide improved shopping experience in all provided selling solutions
• Successfully implemented mission critical projects ranging from a couple of weeks to a year
Solutions Sales Expert / Pre-sales Consultant
AMADEUS, LONDON & NICE
2008-05 - 2008-12
• Researched and identified prospective customers and qualified business opportunities in the UK & Ireland
• Assessed customer's specific needs and submitted business proposals and RFP responses
• Delivered sales presentations to senior management of prospective customers
• Worked closely with Sales Engineers to propose customer specific solutions and manage negotiations
• Assessed customer's specific needs and submitted business proposals and RFP responses
• Delivered sales presentations to senior management of prospective customers
• Worked closely with Sales Engineers to propose customer specific solutions and manage negotiations
Technical Account Manager
EB2 INTERNATIONAL
2006-08 - 2008-02
in which management of all EMEA major airlines to drive the clients' business needs, executed tactical decisions and identified new opportunities
• Oversaw and prioritised the entire delivery and support processes and coordinated activities between our teams in London, Manila & Sydney to meet and exceed client expectations
• Built and maintained strong relationships with third party suppliers to add further value to services
• Dealt with all levels of management, both internal and client based through monitoring of key performance figures and SLA's
• Working with multiple GDS and RES integrations; Amadeus, Axsres, Sabre, SITA, Gabriel, SharesB as well as multiple payment systems and other third-party solutions for integrated content
• Oversaw and prioritised the entire delivery and support processes and coordinated activities between our teams in London, Manila & Sydney to meet and exceed client expectations
• Built and maintained strong relationships with third party suppliers to add further value to services
• Dealt with all levels of management, both internal and client based through monitoring of key performance figures and SLA's
• Working with multiple GDS and RES integrations; Amadeus, Axsres, Sabre, SITA, Gabriel, SharesB as well as multiple payment systems and other third-party solutions for integrated content
System support analyst
EB2 INTERNATIONAL
2005-06 - 2006-07
in a mission critical environment to ensure maximum availability and efficient investigation and handling of opened tickets through to solution
• Escalated potential problems to management and provided operational reports to clients and management on all levels
• Escalated potential problems to management and provided operational reports to clients and management on all levels
Localisation & QA Test Engineer
APPLE COMPUTERS
2005-02 - 2005-05
executing automated and functional tests on Apple software and hardware
• Controlled and created quality documentation for reporting and adhered to company standards
• Controlled and created quality documentation for reporting and adhered to company standards
Parcours scolaire
profit Swedish School in Budapest for the duration
profit Swedish School in Budapest for the duration
2015-01 - 2017-01
Masters
Linköping University
2000-01 - 2004-01
Bachelor
Linköping University
2002-01 - 2004-01
Diploma
Nackademin
1999-01 - 2000-01