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(Päivitetty 2023-05-04)Data, Analytics, BI and Strategy
Stockholm, Sverige
Äidinkieli Svenska, Sujuva English
- Analytics
- Business Intelligence
- Data strategy
Taidot (27)
USE CASES
CUSTOMER INSIGHTS
Excel
ADVANCED ANALYTICS
BUSINESS CASES
PAYMENTS
DATA ARCHITECTURE
Leadership
Telecom
Market Insights
Data strategy
RETAIL
Marketing
BI
RFI
Business Intelligence
BUSINESS DEVELOPMENT
CRM
SQL
SERVICE CENTER
Recruitment
FINANCE
OPERATIONS
INVOICE
FOOD AND BEVERAGE
HEALTHCARE
FOOD AND BEVERAGE OPERATIONS
Työkokemus
DIRECTOR DATA & INSIGHTS
TRUSTLY GROUP
2020-09 - Nykyhetki
Trustly is a fintech company offering account-to-account payment solutions connected to 6,300 banks, 8,100 merchants and 525 million consumers.
Key responsibilities: * Build a strategic analytics function and promote data-driven decision making across the company.
* End-to-end responsibility for data and insights generation within product analytics, commercial analytics, financial reporting, as well as supporting the company's cross-functional strategic initiatives.
* The function includes ~15 analysts, data engineers, data scientists, and business intelligence developers.
Key responsibilities: * Build a strategic analytics function and promote data-driven decision making across the company.
* End-to-end responsibility for data and insights generation within product analytics, commercial analytics, financial reporting, as well as supporting the company's cross-functional strategic initiatives.
* The function includes ~15 analysts, data engineers, data scientists, and business intelligence developers.
HEAD OF STRATEGY CONSULTING
AVAUS MARKETING INNOVATIONS
2017-09 - 2020-08
Avaus is a leading transformation partner for companies ready to utilize data and advanced analytics to reach the next level of personalized customer experiences. Avaus supports clients within strategic advisory and technology.
Key responsibilities: * Senior advisor within strategy, marketing, sales and customer experience projects across industries. Account manager for strategic accounts.
* Responsible for the strategy consulting team in Sweden with eight consultants. Responsible for competence development within the strategy practice across Sweden and Finland.
* Commercial lead for the analytics offering.
Key responsibilities: * Senior advisor within strategy, marketing, sales and customer experience projects across industries. Account manager for strategic accounts.
* Responsible for the strategy consulting team in Sweden with eight consultants. Responsible for competence development within the strategy practice across Sweden and Finland.
* Commercial lead for the analytics offering.
MANAGEMENT CONSULTANT
CAPGEMINI CONSULTING
2012-09 - 2017-09
Capgemini Consulting (now Capgemini Invent) is a global strategy and transformation consulting firm with 10,000 consultants.
Key responsibilities: * Delivering projects for 15 clients in multiple industries such as retail, consumer finance, telecom, healthcare, utilities, public sector, and airport operations.
* Developing the customer value analytics team and service offering, selling and delivering analytics related projects.
* Awarded Senior Consultant of the Year 2016.
APPENDIX - SELECTED CONSULTING PROJECT EXPERIENCE CUSTOMER DATA PLATFORM RFP AND IMPLEMENTATION, TELECOM OPERATOR * Marketing use cases and other requirements * RFI and RFP process, vendor evaluation and selection.
* Implementation of CDP and new marketing automation tool.
ATTRIBUTION MODEL, GROCERY RETAILER * Design of solution to attribute sales uplift to different digital services and communication channels.
* Included design of business logic, analytical model, and reporting solution.
DATA STRATEGY AND ARCHITECTURE, HOTEL OPERATOR * Strategy and future vision for data-driven customer experiences.
* Design of data architecture and roadmap for capability development.
ASSORTMENT AND PROMOTION OPTIMIZATION, GROCERY RETAILER * Design and implementation projects utilizing advanced analytics and machine learning for evaluating and optimizing store assortment and in-store promotions.
MARKETING TRANSFORMATION, TELECOM OPERATOR * Customer experience vision and target state.
* Target architecture for marketing technologies, customer data and analytics capabilities.
* Ways of working stream with the objective to design cross-functional processes within the marketing field.
CHURN AND CUSTOMER VALUE ANALYTICS, ELECTRICITY RETAILER * Churn and customer lifetime analysis broken down by sales channel, product and customer segment.
* Evaluation of sales processes to increase quality and reduce the share of sales leads lost.
B2B BUSINESS DISCOVERY, TELECOM OPERATOR * Business cases for ongoing projects before larger re-organization.
SALES AND CUSTOMER ANALYTICS, AIRPORT OPERATOR * Data-driven business development within the retail, food and beverage sector. Design of predictive data model to optimize retail operations and sales forecasts.
CRM-TOOL EVALUATION, FASHION RETAILER * Evaluation of business needs and systems for customer master data and CRM.
CRM AND CUSTOMER JOURNEY ANALYSIS, PUBLIC SECTOR * Design of recruitment process applying CRM methodology and tools.
* The project included customer journey analysis, requirements for new CRM-solution, design of the operating model and related processes.
ANALYTICS SHARED SERVICE CENTER DESIGN, AIRPORT OPERATOR * Design of analytics shared service center with the objectives to generate customer insights and spread them across the organization to improve customer satisfaction and sales.
* The project included operating model, service portfolio development, tools and processes.
MARKET ASSESSMENT, CONSUMER FINANCE COMPANY * Marketing assessment of the European online invoice-based payments market.
RETAIL BUSINESS MODEL DEVELOPMENT, AIRPORT OPERATOR * Evaluation of possible business models with the objective to maximize top-line growth. Business cases were conducted for each model and scenario.
The project also included requirements on future partner and development of commercial terms.
PRODUCT STRATEGY, AIRPORT OPERATOR * Redesign of product portfolio to increase differentiation in order to attract new and cost-sensitive customer segments, without jeopardizing current business and customers.
DEMAND AND PRODUCTION CAPACITY PREDICTION TOOL, PUBLIC SECTOR * Design of Excel tool to predict customer demand and production capacity in order to assure service quality and increase operational efficiency.
MARKET ANALYSIS AND BUSINESS DEVELOPMENT, FUEL RETAILER * The client had initiated a new offering of pre-packed dinner bags, but the initiative wasn't performing according to expectations.
* The project included strategy development and customer research to develop the offering and assess market potential.
Key responsibilities: * Delivering projects for 15 clients in multiple industries such as retail, consumer finance, telecom, healthcare, utilities, public sector, and airport operations.
* Developing the customer value analytics team and service offering, selling and delivering analytics related projects.
* Awarded Senior Consultant of the Year 2016.
APPENDIX - SELECTED CONSULTING PROJECT EXPERIENCE CUSTOMER DATA PLATFORM RFP AND IMPLEMENTATION, TELECOM OPERATOR * Marketing use cases and other requirements * RFI and RFP process, vendor evaluation and selection.
* Implementation of CDP and new marketing automation tool.
ATTRIBUTION MODEL, GROCERY RETAILER * Design of solution to attribute sales uplift to different digital services and communication channels.
* Included design of business logic, analytical model, and reporting solution.
DATA STRATEGY AND ARCHITECTURE, HOTEL OPERATOR * Strategy and future vision for data-driven customer experiences.
* Design of data architecture and roadmap for capability development.
ASSORTMENT AND PROMOTION OPTIMIZATION, GROCERY RETAILER * Design and implementation projects utilizing advanced analytics and machine learning for evaluating and optimizing store assortment and in-store promotions.
MARKETING TRANSFORMATION, TELECOM OPERATOR * Customer experience vision and target state.
* Target architecture for marketing technologies, customer data and analytics capabilities.
* Ways of working stream with the objective to design cross-functional processes within the marketing field.
CHURN AND CUSTOMER VALUE ANALYTICS, ELECTRICITY RETAILER * Churn and customer lifetime analysis broken down by sales channel, product and customer segment.
* Evaluation of sales processes to increase quality and reduce the share of sales leads lost.
B2B BUSINESS DISCOVERY, TELECOM OPERATOR * Business cases for ongoing projects before larger re-organization.
SALES AND CUSTOMER ANALYTICS, AIRPORT OPERATOR * Data-driven business development within the retail, food and beverage sector. Design of predictive data model to optimize retail operations and sales forecasts.
CRM-TOOL EVALUATION, FASHION RETAILER * Evaluation of business needs and systems for customer master data and CRM.
CRM AND CUSTOMER JOURNEY ANALYSIS, PUBLIC SECTOR * Design of recruitment process applying CRM methodology and tools.
* The project included customer journey analysis, requirements for new CRM-solution, design of the operating model and related processes.
ANALYTICS SHARED SERVICE CENTER DESIGN, AIRPORT OPERATOR * Design of analytics shared service center with the objectives to generate customer insights and spread them across the organization to improve customer satisfaction and sales.
* The project included operating model, service portfolio development, tools and processes.
MARKET ASSESSMENT, CONSUMER FINANCE COMPANY * Marketing assessment of the European online invoice-based payments market.
RETAIL BUSINESS MODEL DEVELOPMENT, AIRPORT OPERATOR * Evaluation of possible business models with the objective to maximize top-line growth. Business cases were conducted for each model and scenario.
The project also included requirements on future partner and development of commercial terms.
PRODUCT STRATEGY, AIRPORT OPERATOR * Redesign of product portfolio to increase differentiation in order to attract new and cost-sensitive customer segments, without jeopardizing current business and customers.
DEMAND AND PRODUCTION CAPACITY PREDICTION TOOL, PUBLIC SECTOR * Design of Excel tool to predict customer demand and production capacity in order to assure service quality and increase operational efficiency.
MARKET ANALYSIS AND BUSINESS DEVELOPMENT, FUEL RETAILER * The client had initiated a new offering of pre-packed dinner bags, but the initiative wasn't performing according to expectations.
* The project included strategy development and customer research to develop the offering and assess market potential.
Koulutus
MSc
Stockholm School
2010-01 - 2012-01
BSc
Uppsala University
2008-01 - 2010-01