Senior UX-strateg & designer

I’ve founded this company to help businesses work strategically with their UX to create happy users and faster growth. Feel free to contact me if you need a partner for your business.

Examples:
- Zmarta Group - Senior UX Strategist & Designer. Worked in the Business Expansion team with strategic growth projects and overall UX.Examples of projects: mortgage service for customers, partners and customer support,electricity on Zmarta, new web site for Zmarta, design system for a unified customer experience on Zmarta.
- Zmarta Group - e-Commerce Manager. CRM and cross-sell for all product verticals in Zmarta Group. Telling customers the story ofbeing "a part of Zmarta" - and how they can benefit from it for their personal finances.
- TUI - Senior UX Strategist & Designer. Working in projects and and sharing my experiences to the UX and product teams. Creating UX design for new 3rd party sales & booking tool (web based),  TUI.se web search and booking experience for charter and cruises and a new internal mobile app for TUI virtual office.

Working in our Growth team with all stages of the pirate funnel (AARRR) with our online sales solutions for small teams as well as up-selling customers to our enterprise solutions. Continuous growth experiments with A/B testing and data driven conversion optimisations across the whole funnel by actively tweaking the experience based on market feedback. Main focus on activation and retention.

Identify and drive new market opportunities based on product packaging and bundling, aligningthe product development perspective with those of marketing and sales.

Heading up the UxD team, responsible for design in all product development projects.

Examples:
- Setting up a user experience design team with visual and interaction designers
- Designing new solutions together with the design team and working with developers throughout the implementation 
- Introduction of consistent look and feel in a legacy product by a commonly shared CSS 
- Developing and introducing personas as a communication platform within the company
- Creating a design toolkit to be used by designers to enable consistency between projects
- Aligning and coaching the designers in the Stockholm and Bangalore Office to do happy miracles when creating a world class product in x-functional teams
- Leading a team to define and implement the design system for the next generation of Projectplace web solutio
- Leading the creative process of a new visual identity for the Projectplace company.

Managing and go-to-market for all product development projects during a very innovative and fast-growing phase for the company. 

My role: gathering market feedback, concept development and UX design, setting project scopes with the developers, testing, managing translations and doing internal go-to-market presentations.

Examples of development projects (innovative back in the days):
* Document reviews for smooth getting feedback, updates and sign-offs by team members
* Issue tracking - email input and unplanned work to the project and manage it with built-in workflow
* Tasks - Gantt timelines, with built-in email progress and time-tracking polls
* Project templates - re-use best practices and methodologies 
* Project Portfolios - track strategic projects within an organization with built-in email based status tracking

Design, coding and test of product development changes.

Examples:
* building first version of credit card purchases
* SMS - sending text messages to mobile phones from Projectplace

Applied research in national and european projects on how to make the best use of new technology and new methodologies for creating new ways of working and new business solutions for the industry.

My focus areas: 
- user-centered design, usability and usability testing
- web and internet technology
- collaboration and multi-media