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(Actualizado 2024-01-15.)CRO & Analytics Consultant
Odense, Denmark
Nativo Danish, English, Intermedio Spanish
- 10 years experience in digital marketing & Analytics
- A/B testing, UX, Analytics & Data
- Certified CRO & UX Consultant
Habilidades (16)
UX
MOCK-UPS
QA
User research
Google Analytics
TESTING PROGRAMS
Data Analysis
Digital Marketing
Jira
CRO
UI/UX
SEM
Google Analytics 360
ADS
SharePoint
SEARCH ENGINE MARKETING
Resumen
Experienced Senior Analytics & Optimization Consultant, with years of experience in helping clients optimize
their data foundation, glean valuable insights from data and create business value. I have a keen interest in
data analysis and connecting data across data sources to uncover business insights and understand user
journeys.
I am highly experienced in end-to-end management of analytics and optimization programs, from auditing
data quality and implementing tracking, to user involvement and running robust A/B and multivariate tests.
I am also experienced in running personalization programs and previously led a personalization project that
came second in Oracles Annual Markie Award in the "Best Use of Data" category.
My areas of excellence include:
● Auditing and optimizing tracking implementation to ensure data quality
● Finding opportunities for better data utilization across internal and external media
● Applying Analytics, user-testing and expert analysis to generate hypotheses for A/B testing
● Assessing test impact and reporting to stakeholders
● Reporting test performance to stakeholders
Experiencia profesional
2022-01 - 2023-01
2021-01 - 2022-01
2018-01 - 2021-01
2015-01 - 2017-01
2013-01 - 2015-01
2012-01 - 2013-01
Formación académica
2020-01 - 2020-01
2020-01 - 2020-01
2020-01 - 2020-01
2015-01 - 2018-01
2009-01 - 2013-01