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(Actualizado 2022-06-19.)Consultant, marketing & sales
Aarhus, Denmark
Nativo Danish, English
- +5 års erfaring indenfor performance marketing og kampagne optimering
- +5 års erfaring indenfor SEO og organisk vækst
- Stået i spidsen for mere end 15 online produktlanceringer
Habilidades (5)
MENTOR
Produkt lancering
Digital Marketing
Online Strategi
OEM
Resumen
I’m driven by innovation, kick-starting new projects, and optimizing processes. In 2018, I traveled to Malaysia to launch my own pet food, e-commerce business, PledgeCare. In less than 3.5 years we built our brand from being a small apartment operation to becoming a licensed manufacturer with HACCP procedures and 15+ unique SKUs with a solid presence in multiple countries being one of the pioneers of high-quality pet products in South East Asia.
Deeply passionate about consumer experience, digitalization, and utilizing new technologies to enhance business operations and marketing efforts.
Experiencia profesional
2018-04 - 2022-06
● In less than 3.5 years I grew our brand from being a small apartment operation to becoming a licensed manufacturer with HACCP procedures. I hired over 10 people, made our business generate more than 175,000 USD in annual revenue, and handled tonnes of raw ingredients every single month.
● In charge of building our online D2C experience in Malaysia consistently achieving a ROAS above 350% with an average customer return rate of 40%. Additionally, I spearheaded our online expansion to Singapore generating more than 15,000 USD in sales within a year on the market with a lean 4-digit budget.
● I lead the growth of our offline channels, e.g., by initiating OEM partnerships and ensuring presence in more than 40 retail outlets.
● As a part of our brand endeavors, I organized one of the biggest fundraiser and adoption drive events in Malaysia in the most recent years. In less than 7 hours we raised over 2,500 USD for Malaysian Dogs Deserve Better.
2017-09 - 2018-04
Troubleshooting issues with devices and solving customer problems with their subscription with a customer satisfaction rate of almost 100% every single week.
I helped to create the Danish chatbot for Netflix being responsible for designing the chatbot's answers.
Formación académica
2014-08 - 2017-05
2020-07 - 2024-12