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(Opdateret 2023-09-26)Product manager och UX designer
Göteborg, Sverige
Modersmål Svenska, Flydende English
- Discovery work
- Product strategy
- UX Design
Kvalifikationer (19)
USER EXPERIENCE DESIGN
PROTOTYPING
UX
UI
USER INTERFACE
DISCOVERY
Analytics
Product Owner
Product Management
User Testing
User research
Business Analysis
ICH
TRANSLATING
CRE
SHIPPING
INTERIOR DESIGN
PAYMENTS
INFORMATION ARCHITECTURE
Professionel erfaring
MATCHi
2021-01 - Nuværende
Produ ct man age r in 1 -2 cross-fu n ction al agile te ams for MACTHi, a global racke t sports bookin g platform. Re spon sible for th e roadmap an d vision of the consumer facing products (mobile app and website) and parts of the S aaS platform.
Setthe strate gy base donuser stu die s, cu stome randinternalinputsand market needs and trends. Responsible for leading the work end-to-end, from ideation to shipping, evangelizing the goals internally and externally and defining the outcomes based on overarching business needs. Product focus areas include creating a social experience and improving search, checkout and payments.
Achieved a 50% increase year-over-year on targeted metric related to the ch e ckou t of a spe cific article
Setthe strate gy base donuser stu die s, cu stome randinternalinputsand market needs and trends. Responsible for leading the work end-to-end, from ideation to shipping, evangelizing the goals internally and externally and defining the outcomes based on overarching business needs. Product focus areas include creating a social experience and improving search, checkout and payments.
Achieved a 50% increase year-over-year on targeted metric related to the ch e ckou t of a spe cific article
S park Vision AB
2017-01 - 2021-01
software at S park Vision, se rvin g profe ssion al re taile rs an d con su me rs across Eu rope Ble ndeduser-ce n tric in n ovation with strate gic growth, con tribu tin g to compan y-wide impact. Ide n tifie d bu sin e ss opportu n itie s th rou gh u se r behavior analysis, driving a new flow for room design and a hi-definition visu alization fe atu re adopte d to re al-life situ ation s.
Th is h e lpe d to de cre ase ou r cu stome rs time to con ve rt an d in cre ase d th e ir conversion rate - thereby increasing their dependency on our software.
Ach ie ve d a 3 0 0 % in cre ase u sage of ke y fe atu re s wh ich con tribu te d to a 5 0 % growth in paid lice n se s, a five fold in cre ase in active u se rs, 9 0 % adoption of u pse ll fe atu re s.
Th is h e lpe d to de cre ase ou r cu stome rs time to con ve rt an d in cre ase d th e ir conversion rate - thereby increasing their dependency on our software.
Ach ie ve d a 3 0 0 % in cre ase u sage of ke y fe atu re s wh ich con tribu te d to a 5 0 % growth in paid lice n se s, a five fold in cre ase in active u se rs, 9 0 % adoption of u pse ll fe atu re s.
North e rn
HiQ
2010-01 - 2017-01
Eu rope As a con su ltan t I gath e re d e xpe rie n ce from workin g in man y type s of industries, contexts and situations. In most assignments I was a part of the teamatthe cu stome r wh e re it was my re spon sibility to drive th e UX work. I was also part of some in-house projects.
The most significant are mentioned below. Others include assignments with e .g. S can ia, Mojan g, MTG.
The most significant are mentioned below. Others include assignments with e .g. S can ia, Mojan g, MTG.
Senior UX consultant (HiQ)
Volvo Cars
2016-01 - 2017-01
Led product strategy for the Volvo on Call mobile app (now Volvo Cars app), wh ich is th e main app for own erstoget in formation an d re mote con trol theirveh icle Collected and analyzed user data. Restructured the information hierarchy in ? Goth e n bu rg,Sweden ✉ fre drik.h e rn e gre n @gmail.com ? +4 6 7 3 9 8 5 1 5 4 7 the app based on workshops and card sorting exercises to create intuitive feature groupings and a new flatter information architecture and u se r-frie n dly n avigation frame work. Le ve rage d commu n ication skills to align the redesign within a complex organization with diverse stakeholders in diffe re n t silos.
Re su lte d in makin g th e produ ct offe rin g more cle ar an d e asy to u se Me asu re d a h igh e r u sage of fe atu re s th at we re pre viou sly obscu redbythe produ ct de sign
Re su lte d in makin g th e produ ct offe rin g more cle ar an d e asy to u se Me asu re d a h igh e r u sage of fe atu re s th at we re pre viou sly obscu redbythe produ ct de sign
Senior UX consultant (HiQ)
DEKRA
2015-01 - 2016-01
Worked as part of an inhouse team creating a system for DEKRAs industrial inspectors to effectively plan and execute their work.
Conducted discovery work in the form analyzing the business problem and pe rformin g u se r in te rvie ws. Explore d th e solu tion by de ve lopin g an d e valu atin g lo-fi con ce pts toge th e r with in te rn al stake h olde rs. Cre ate d an d te ste d in te ractive prototype s.
Conducted discovery work in the form analyzing the business problem and pe rformin g u se r in te rvie ws. Explore d th e solu tion by de ve lopin g an d e valu atin g lo-fi con ce pts toge th e r with in te rn al stake h olde rs. Cre ate d an d te ste d in te ractive prototype s.
EA DICE
2014-01 - 2015-01
UX de sign e r at vide o game S tar Wars Battle fron t at DICE, part of Ele ctron ic Arts. Also fu n ction e d as produ ct own e r / produ ce r for UI te am's produ cts, focu sin g on a h igh ly in clu sive, social andfunusere xpe rie n ce for casu al game rs.
Led a 2-year project, overseeing UI team's planning, target setting, and strate gy imple me n tation u sin g u se r-centered me th odologie s an d tools.
Man age d cross-te am commu n ication an d align me n t, re qu ire me n t prioritization, an d roadmap in a large te am with tigh t de adlin e s, wh ile u ph oldin g qu ality stan dards. Orch e strate d UI strate gie s to cate r to casu al gamin g au die n ce s wh ile align in g with ove rarch in g proje ct goals.
Managed to deliver an experience delivering on all important factors, Star Wars au th e n ticity,funand in clu sion wh ich was we ll re ce ive d by game rs an d critics alike "Battlefront has one of the most friendly user-interfaces I've experienced in ye ars " - Th e Ve rge
Led a 2-year project, overseeing UI team's planning, target setting, and strate gy imple me n tation u sin g u se r-centered me th odologie s an d tools.
Man age d cross-te am commu n ication an d align me n t, re qu ire me n t prioritization, an d roadmap in a large te am with tigh t de adlin e s, wh ile u ph oldin g qu ality stan dards. Orch e strate d UI strate gie s to cate r to casu al gamin g au die n ce s wh ile align in g with ove rarch in g proje ct goals.
Managed to deliver an experience delivering on all important factors, Star Wars au th e n ticity,funand in clu sion wh ich was we ll re ce ive d by game rs an d critics alike "Battlefront has one of the most friendly user-interfaces I've experienced in ye ars " - Th e Ve rge
Senior UX consultant (HiQ)
Axiomatics
2013-01 - 2014-01
The need of the customer was to simplify complicated concepts in Axiomatics software for basic u se rs wh ile re tain in g fu n ction ality for advan ce d u se rs.
Introduced UX approach to the development team, managing planning and method integration. Created a product vision through user research and business objectives, translating them into an impact map collaborative ly with ke y stake h olde rs. Th e impact map forme d th e basis for wire frame s, prototype s,anduser storie s, with con tin uoususer te stin g throughout design and development.
Re su lte d in a balan ce d produ ctthatmetuserand bu sin e ss goals, ach ie ve d th rou gh strate gic u se r-ce n tric de sign an d collaboration ? Goth e n bu rg,Sweden ✉ fre drik.h e rn e gre n @gmail.com ? +4 6 7 3 9 8 5 1 5 4 7
Introduced UX approach to the development team, managing planning and method integration. Created a product vision through user research and business objectives, translating them into an impact map collaborative ly with ke y stake h olde rs. Th e impact map forme d th e basis for wire frame s, prototype s,anduser storie s, with con tin uoususer te stin g throughout design and development.
Re su lte d in a balan ce d produ ctthatmetuserand bu sin e ss goals, ach ie ve d th rou gh strate gic u se r-ce n tric de sign an d collaboration ? Goth e n bu rg,Sweden ✉ fre drik.h e rn e gre n @gmail.com ? +4 6 7 3 9 8 5 1 5 4 7
HiQ
2013-01 - 2013-01
S u pporte d Utbildn in gsradion, a S we dish pu blic se rvice compan y, in enhancing their website's design. Focused on maximizing service value with in limite d time con strain ts by ide n tifyin g impactfu lchanges.
Addressed stakeholder concerns about teacher audience engagement through user testing and interviews. Formulated design updates based on fin din gs, le adin g to sign ifican t improve me n ts in vide o mate rial acce ssibility.
S u cce ssfu lly optimize d we bsite de sign for Utbildn in gsradion, re su ltin g in enhanceduseren gage mentand con te n t acce ss.
Discove ry Ne tworks UI de ve lope r an d de sign e r 2010 - 2012 Re spon sible for th e de sign an d de ve lopme ntofthe vide o playe r for n ation al broadcast tv-station Kan al 5 s stre amin g se rvice Worke d in an agile te am re imagin in g th e comple te e xpe rie nceofthe stre amin g se rvice. At th e time we we re amon g th e first to le ve rage an autoplay feature to increase time viewed/users.
Addressed stakeholder concerns about teacher audience engagement through user testing and interviews. Formulated design updates based on fin din gs, le adin g to sign ifican t improve me n ts in vide o mate rial acce ssibility.
S u cce ssfu lly optimize d we bsite de sign for Utbildn in gsradion, re su ltin g in enhanceduseren gage mentand con te n t acce ss.
Discove ry Ne tworks UI de ve lope r an d de sign e r 2010 - 2012 Re spon sible for th e de sign an d de ve lopme ntofthe vide o playe r for n ation al broadcast tv-station Kan al 5 s stre amin g se rvice Worke d in an agile te am re imagin in g th e comple te e xpe rie nceofthe stre amin g se rvice. At th e time we we re amon g th e first to le ve rage an autoplay feature to increase time viewed/users.
Akademisk baggrund
Maste r
2003-01 - 2010-01