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(Opdateret 2020-04-29)CRM Data og Kommunikationsekspert
Hellerup, Danmark
Modersmål Danish, English, Øvet French, Begynder Svenska, German, Begynder Russian
- 2 års erfaring med Prædikativ modellering og AI
- 10 års erfaring med Business intelligence
- 10 års erfaring med ledelse af softwareudvikling
Kvalifikationer (21)
Business Intelligence
MARKETING STRATEGY
KEY ACCOUNT
RETAIL
BUDGET
BUSINESS DEVELOPMENT
OPERATIONS
Data Management
Marketing
P/L
ONBOARDING
CRM
SAAS
SOFTWARE AS A SERVICE
PREDICTIVE MODELING
SATISFACTION
Telecom
PRODUCT DEVELOPMENT
Machine Learning
DATA MODELING
Portfolio Management
Professionel erfaring
Direct Media and Business Manager, m/SIX
GroupM A/S
2016-01 - 2019-01
Responsibility:
• Direct media management and business development
Tasks
• Building effective and intelligent audience solutions and high performing marketing campaigns
• Onboarding new clients and consulting in direct communication
• Team leadership
Results
• Direct media management and business development
Tasks
• Building effective and intelligent audience solutions and high performing marketing campaigns
• Onboarding new clients and consulting in direct communication
• Team leadership
Results
GroupM's direct media operations and highest performing department
2016-01 - 2019-01
Development of a new predictive modeling methodology using machine learning analysis and causal data structures
Data communication specialist
DirectData ApS
2019-01 - 2019-01
Responsibility
• Data enrichment, audience manufacturing and execution of campaigns in online and offline media.
• Design of lead generating processes through extensive use of data as precision tool.
• Developing transparency between business model and execution of data.
Tasks and references
• Design of budget and marketing execution methodology of Bog&Ide's retail chain with individual simultaneous marketing campaign execution for their 132 shops.
• Development of data segmentation model using existing data to predict potential need of hearing aid for Audika and Sonova
• IP targeting and account based modelling and sales processes KeyCore AWS solutions (BtB marketing)
Results:
• Three years of constant revenue growth based on data modeling for Sonova
• Saving 21% of annual marketing budget by implementing individualized execution models for Bog&Ide outlets.
• Custome Audience creation for Revitus A/S with markets highest performance.
• Data enrichment, audience manufacturing and execution of campaigns in online and offline media.
• Design of lead generating processes through extensive use of data as precision tool.
• Developing transparency between business model and execution of data.
Tasks and references
• Design of budget and marketing execution methodology of Bog&Ide's retail chain with individual simultaneous marketing campaign execution for their 132 shops.
• Development of data segmentation model using existing data to predict potential need of hearing aid for Audika and Sonova
• IP targeting and account based modelling and sales processes KeyCore AWS solutions (BtB marketing)
Results:
• Three years of constant revenue growth based on data modeling for Sonova
• Saving 21% of annual marketing budget by implementing individualized execution models for Bog&Ide outlets.
• Custome Audience creation for Revitus A/S with markets highest performance.
General Manager
Arcanum Holdning ApS
2009-01 - 2015-01
(holder of three start-up companies)
Responsibility:
• COO of software development company 21 Learning, CFO of DMC Liberty International, COO of TII destination promotion.
• Strategic development, portfolio management and leadership
Tasks:
• Daily operations of three start-ups
• Business development and strategic development
Results:
• Successful funding by venture capital for 21 Learning
• Establishment of sustainable operation of the DMC with an annual turnover of 3 mill Euro/y
• Successful exit and sale of Arcanum's assets and divestment August 2015
Responsibility:
• COO of software development company 21 Learning, CFO of DMC Liberty International, COO of TII destination promotion.
• Strategic development, portfolio management and leadership
Tasks:
• Daily operations of three start-ups
• Business development and strategic development
Results:
• Successful funding by venture capital for 21 Learning
• Establishment of sustainable operation of the DMC with an annual turnover of 3 mill Euro/y
• Successful exit and sale of Arcanum's assets and divestment August 2015
Vice President
Meeting Professionals International, Danish Chapter
2008-01 - 2012-01
Business development and innovation
GM Konventum Conference Center
2005-01 - 2008-01
Responsibility:
• P/L responsible for operations and leadership of 165 employees
• Business development and innovation of the congress and event offering of the conference center
• Turnaround of the conference center's long-standing budget deficit
• Systems implementation and digitalization of booking processes for conferences.
Tasks:
• Top management of the conference center overseeing operations and strategy implementation
• Growth of sales
• Product development and market positioning
Results:
• Turned around the annual deficit to a profitable operation in less than 8 months and without reductions of staff.
• Growth of sales over a two year period amounted to 37% to full capacity exploitation.
• 2008 nomination for the Konventum as the best conference center in Denmark measured by customer satisfaction
• P/L responsible for operations and leadership of 165 employees
• Business development and innovation of the congress and event offering of the conference center
• Turnaround of the conference center's long-standing budget deficit
• Systems implementation and digitalization of booking processes for conferences.
Tasks:
• Top management of the conference center overseeing operations and strategy implementation
• Growth of sales
• Product development and market positioning
Results:
• Turned around the annual deficit to a profitable operation in less than 8 months and without reductions of staff.
• Growth of sales over a two year period amounted to 37% to full capacity exploitation.
• 2008 nomination for the Konventum as the best conference center in Denmark measured by customer satisfaction
CMO
Quantum Systems A/S
2002-01 - 2005-01
SaaS software development
EMEA Marketing Manager og Global Event Manager
Digiquant Plc
1999-01 - 2002-01
Telecom
Country Manager
UN MIllerFreeman Ltd
1997-01 - 1999-01
(today Reed exhibitions): Trade Shows and congresses
Key Account Manager
BFC Data A/S
1994-01 - 1995-01
Language
Danish - native
English - fluent
French - Medium proficiency
German, Swedish, Russian - knowledge of and low proficiency
Miscellaneous
Parent counsel representative for my daughter's class at Maglegårdsskolen, Charlottenlund
Board member and administrator of the owner's association of Vægtergården Hellerup E/F
Volunteer in the citizen counsel, Byens Hus, community culture house, Gentofte County
Danish - native
English - fluent
French - Medium proficiency
German, Swedish, Russian - knowledge of and low proficiency
Miscellaneous
Parent counsel representative for my daughter's class at Maglegårdsskolen, Charlottenlund
Board member and administrator of the owner's association of Vægtergården Hellerup E/F
Volunteer in the citizen counsel, Byens Hus, community culture house, Gentofte County
Akademisk baggrund
Master
Roskilde University
2020-04 - 2008-01
M.Sc.
Copenhagen Business School
2020-04 - 1995-01