product owner project manager

Fähigkeiten (52)

Zusammenfassung

Anna coordinated the work between different departments
Civil engineer - Industrial and the role included being a SCRUM master for the
Engineering and development, introducing agile and data-driven working
Management: Applied methods in non-development departments, holding design
mathematics - Optimization workshops, developing and analyzing business cases,
developing dashboards in GA, formulate KPIs and
and systems theory, KTH
continuously communicate with stakeholders and the
steering group and act as the spider in the web at the
Industries company.
Media
Banking and finance Product manager -- Development of the savings account
IT and payment infrastructure -- SBAB
The assignment was to formulate, lead and deliver new
Retail
initiatives and prioritize the backlog within the product area,
E-commerce which consisted of 10 developers and 4 business analysts.
Industry


1
Contact information:
+4672 155 90 13
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Public sector The role is a line role that includes discovering the need of
users, making strategic decisions and communicating with
(including leading demo sessions and pitching for) the
product area's stakeholders and working closely with the
full-stack developers and other departments such as UX,
marketing and communications, IT security, integrity, AML ,
AFC and the company's lawyers. Anna was hired as product
manager and worked, among other things, with holding
workshops, developing business cases and UX design,
formulating MVPs, keeping in touch with suppliers and being
the go-to person for the product.

Product manager -- Development of a central system for
transcoding images -- SVT
The assignment was to develop a system that enabled a
central image transcoding system and flow to all of SVT and
its external partners. Journalists uploaded images of
differing file types, sizes and proportions and the goal was to
standardize, compress and delete some of the data to obtain
a common and central system used internally at SVT in their
TV news segments and by its external TV tableau
subscribers, for example. Anna's role in the delivery was
product manager and she was responsible for the
requirements, the backlog and priorities, holding workshops,
dailies/standups, retrospectives with developers and UX
designers as well as being in dialogue with the stakeholders
and other non-technical parts of SVT such as journalists,
photographers and legal.


2
Contact information:
+4672 155 90 13
pm@annaleijon.se

Assignments
Product manager -- Development of the savings account and payment
infrastructure
SBAB (freelance consultant), Q1 2019 - Q3 2020

SBAB is a bank that provides loans and savings products to individuals, companies and other
organizations and has a turnover of SEK 6 billion and 400 employees.

The assignment was to formulate, lead and deliver new initiatives and prioritize the backlog within
the product area Save and Pay. The product area consisted of two development teams of ten
developers in total, as well as four business analysts who primarily worked with documenting
requirements and testing. The role is a line role that includes making strategic decisions and
communicating with (including leading demo sessions and pitching for) the product area's
stakeholders and working closely with the full-stack developers and other departments such as
UX, marketing and communications, IT security, integrity, AML, AFC and the company's lawyers.

Anna was hired as product manager and worked, among other things, with holding workshops,
developing business cases and UX design, formulating MVPs, keeping in touch with suppliers and
being the go-to person for the product. During Anna's time as product manager, a new system for
internal management of risk classification of customers was delivered, a new integration with Tink
in order to initiate payment orders to the bank, Bufferthjälpen (a buffer calculation for
individuals), Kontantatsatsollen (a calculator of your cash deposit for your mortgage loan
depending on where you want to live), an exchange for a new web platform, an integration with
direct debit via Bankgirocentralen for payment of loans and a complete renovation of the savings
account - called Savings account 2.0 - which meant a new flexible solution for payments and with a
savings target functionality. Anna also reported continuously to the product area's stakeholder
group and the company's management.

Besides the many technical deliveries mentioned above, the assignment was also fulfilled in such a
way that a new vision and mission was set for the product area with "Savings account 2.0" and
that the deposit stock internally at SBAB once again ended up in the spotlight after a period of
de-prioritization, which is crucial for the company's financing of its loans and continued growth.
Anna was also involved in designing marketing campaigns to promote the new functionality and
attract more customers. Anna was appreciated for her creativity and business mindset, her drive
and ability to lead.

Key words: JIRA, Confluence, Splunk, Innovation, Agile development, Creative collaboration,
Cross-functional, Demo, Stakeholders, Pitch, Business analysis, Business strategy, Pre-study,
Workshop lead, UX-design, Customer research, Focus groups, Requirements formulation, Test


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Contact information:
+4672 155 90 13
pm@annaleijon.se
lead, Scrum, Steering group, Functional requirements, Non-functional requirements, Business
Case, Process analysis, Configuration


Project manager -- Exchange of the core-banking system
SBAB (freelance consultant), Q1 2019 - Q3 2020

SBAB is a bank that provides loans and savings products to individuals, companies and other
organizations and has a turnover of SEK 6 billion and 400 employees.

The assignment was to lead the exchange of SBAB's core-banking system from an older system
called ActiveBank to SAP. SAP functions as both a business and banking system and delivers both
functionality for the bank's savings account as well as its payment infrastructure. Anna led the
project to change the core-banking system with about 150 project members over a period of 1.5
years. The project included adaptation, requirements and configuration of SAP's functionality and
mapping to SBAB's needs, the implementation of new integrations with SBAB's other systems and
the migration of both customer and internal data. The change itself was made over a weekend
with a so-called "Big bang" release when Anna led the work of both changing the systems and
migrating the data during one and the same time when the rest of the bank was closed to the
outside world. The project's deadline was short, business-critical and thus highly prioritized at
SBAB and had many dependencies, including the relocation of risk data warehouses and external
partners, which created a complex project.

Anna was hired as a project manager and she held workshops to collect requirements, prioritized
among those requirements, led extensive data migrations, developed business cases, worked with
test management and she coordinated various suppliers and departments and stakeholders from
three different offices. She was the spider in the web in a large project team that included most of
SBAB. Anna also reported to a steering group continuously and followed up the project's
agreements and finances with suppliers and internal departments.

The project turned out well and was delivered on-time, which was crucial for the company's
strategy and SBAB's continued growth. The project primarily resulted in a replacement of a
core-banking system in the shortest possible time, where Anna was one of the key people in the
delivery. Anna was appreciated for her solution-oriented attitude, her drive and ability to lead and
her unpretentious and democratic leadership style.

Key words: JIRA, Splunk, Agile development, Cross-functional, Business strategy, Pre-study,
Workshop lead, AML, AFC, Requirements analysis, Test lead, Scrum, Steering group, Functional
requirements, Non-functional requirements, Data migration, Business Case, Pitch, Process
analysis, Configuration, Demo, User experience, UX-design


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Contact information:
+4672 155 90 13
pm@annaleijon.se


Project manager -- Exchange of the e-commerce platform
RnB, Retail and Brands (consultant via Netlight), Q3 2018 - Q1 2019

RnB owns, operates and develops stores and e-commerce sites within fashion with a turnover of
SEK 2,3 billion and 1 000 employees.

The assignment was to lead the implementation of a new and common e-commerce platform for
Polarn O. Pyret and Brothers, which was based on EpiServer, and to phase out their previous IT
solution based on Magento. One of the goals was also to implement a new web interface at the
same time as the platform exchange. The project deadline was short and critical in that it had
dependencies on their warehouse and server relocation.

Anna was hired as a project manager and she held workshops with the aim of developing the
requirements, she led extensive data migrations, developed business cases, worked with test
management and she coordinated six different suppliers as well as departments and stakeholders
from three different countries. She was the first point of contact in a large project team which
included most of RnB.

The project was a success and delivered on-time, which was crucial for the company's strategy
and Polarn O. Pyret's continued growth. The project resulted in new functions and processes in
terms of, for example, being able to return, order and pick-up goods from the e-commerce
in-store, where Anna was the key person in the delivery.

Key words: Jira, ReQtest, Magento, Agile development, Cross-functional, Business strategy,
Workshop lead, Test lead, Scrum, Steering group, EpiServer, EpiServer Commerce,
Requirements analysis, Functional requirements, Non-functional requirements, Data migration,
Business Case, Pitch, Process analysis, Configuration, User experience, UX-design


Product manager -- Development of the first paywall
Bonnier Magazines (consultant via Netlight), Q2 2018 - Q3 2018

Bonnier Magazines is a Swedish publisher of 40 magazines, has a turnover of SEK 950 million and
300 employees.

Bonnier Magazines lacked a long-term reliable source of income since the sale of their printed
magazines went down while they had not found a way to charge customers online yet. The
assignment was to deliver a solution to this challenge.

Anna was brought in as a product owner and realized an MVP (minimal viable product) which
consisted of a payment wall, which also included login, subscription, payment solution and


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Contact information:
+4672 155 90 13
pm@annaleijon.se
continuous added value online for their customers, something they had never offered before.
Anna coordinated the work between different departments and the role included being a SCRUM
master for the development, introducing agile and data-driven working methods in
non-development departments, holding design workshops, developing and analyzing business
cases, developing dashboards in GA, formulate KPIs and continuously communicate with
stakeholders and the steering group and act as the spider in the web at the company.

The results of the project was that they managed to deliver a paywall solution within the short
deadline of 2 months, that the editorial staff began to open their eyes to work digitally and
data-driven and that the project was considered a great success and referred to as a model project
throughout the company. As the project went live within the time frame, Bonnier Magazines
managed to be the first among their competitors to launch a paywall solution on their site,
something they were proud of.

Key words: MVP, Agile, Scrum master, Innovation, Creative collaboration, Scrum board,
Solution architect, Design lead, UX-analysis, Focus group, Customer analysis, UX, Project
planning, Product design, Lean management, Requirements lead, Key performance indicators
(KPIs), Google Analytics, Klarna, GDPR, Data driven


Technical project manager -- Several projects within system development
SVT (consultant via Netlight), Q3 2017 - Q2 2018

SVT is a public Swedish broadcasting company with SEK 5 billion in turnover and 2 300 employees.

SVT needed help with project management of a number of projects within system development,
including data migration, system integration, testing, requirements, education, design and
configuration. The different project goals were to develop a new system for quiz questions for
SVT's quiz program "På spåret", to develop a system that enabled a central image transcoding
system and flow to all of SVT and its external partners and to phase out an older material handling
system in favor of a new one that was delivered by external suppliers and which included a
procurement.

In Anna's role as project manager for the development, she coordinated five different teams of
developers simultaneously in three geographical locations. Her role developed towards a product
manager role over time and her responsibility expanded, for example, to include the developing
and optimizing of SVT's Public Schedule XML feed, which delivers tableau information and
metadata to external subscribers, such as Telia and Ericsson.

Anna took over one of the projects in a critical phase when there were unclear requirements,
expectations and non-existent communication. Anna came in and managed to reverse that
development and was appreciated in her role and especially because she was able to identify and
remove obstacles quickly. In the other projects, which were also well-received, she was


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Contact information:
+4672 155 90 13
pm@annaleijon.se
appreciated for being versatile and good at adapting her leadership style as a SCRUM master to
the group's specific needs.

Key words: Workshop holding, Demo, Scrum, Agile development, Agile Coaching, Project lead,
System integration, Configuration, Training, Education, Architecture, Requirements analysis,
Test lead, Test strategy, Lean Management, Change management, Deployment strategy,
Migration testing, Data migration, Media transcoding, Procurement, Oracle SQL developer,
Active directory, IT architecture, User Experience, UX-design


Analyst -- Development and implementation of a new pricing strategy
J.Lindeberg, Q1 2017 - Q2 2017

J.Lindeberg is a Swedish clothing company with a turnover of SEK 600 million and 138 employees.

J.Lindeberg wanted to develop a new pricing strategy and digitalize the process so that it would be
compatible with the corporate strategy.

Anna's work involved collection of requirements, setting up a project plan, estimation of the time,
scope and resources needed and calculation of the return on investment. A part of the realization
of the strategy was to expand the existing system architecture to enable the implementation of
the new pricing process. The work placed high demands on both analytical and technical
competence, but also on teamwork and communication, as well as on delivery within short
deadlines. The biggest challenges were mainly to get departments with essentially different needs
to agree on the solution.

The result of Anna's work was a new strategy and a new process for J.Lindeberg's pricing which
has so far resulted in an increased profit margin of 7% as well as a more time efficient, dynamic
pricing process, where Anna has been the key person in the delivery.

Key words: Process development, Requirement analysis, Business strategy, Project lead, Pitch,
SWOT analysis, Change management, Microsoft Dynamics NAV, QlikView, MS Office,
Benchmarking, Business Intelligence, Data analysis, Budget


Data Scientist -- Report optimization and generation
J.Lindeberg, Q3 2016 - Q4 2016

J.Lindeberg is a Swedish clothing company with a turnover of SEK 600 million and 138 employees.

J.Lindeberg wanted help with analyzing and reporting its sales continuously to management and
to the board of executives. In addition, they also needed help estimating and planning sales and
inventory in their operations.


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Contact information:
+4672 155 90 13
pm@annaleijon.se


Anna's work resulted in, among other things, optimization of inventory, risk calculation of tied-up
capital and optimization of their product assortment. She also worked with report programming in
Qlikview and Navision and had regular contact with the suppliers of their IT system to improve and
adapt it to J.Lindeberg's specific uses.

Anna was appreciated for her ability to act as the spider in the web between a handful of different
departments. Anna's work has led to new calculation templates for sales, which in turn has led to
several new KPIs and 40% more time-efficient report generation.

Key words: Business strategy, Change management, Requirement specification, Microsoft
Dynamics NAV, QlikView, MS Office, Benchmarking, Business Intelligence, Report
programming, IT strategy, Data Science, Data analysis


Analyst -- Report generation and integration with Bloomberg
Atlas Copco, Q2 2016 - Q3 2016

Atlas Copco is a Swedish engineering company in the mining and construction industry with a
turnover of SEK 86 billion and 34 000 employees.

Atlas Copco's Investor Relations department needed an internal CRM system with a handful of
specific features within a given budget. They also wanted to develop their quarterly report and
presentation and get help identifying and retrieving relevant data series from Bloomberg.

Anna was responsible for developing and implementing the CRM system in VBA. Anna also
developed a tool that retrieved and visualized relevant data series via Bloomberg's API in VBA.

Anna's work resulted in two programs. The first of which was ordered and used by employees in
the Investor Relations department, and the second was ordered and used by Atlas Copco's CEO.
The two programs primarily contributed to simpler documentation, visualization and
communication. In addition to this, Anna also implemented new changes in Atlas Copco's
quarterly report and presentation, such as new KPIs and a new structure.

Key words: IT strategy, Data analysis, Requirements coordination, CRM, Development,
Requirements analysis, Business Intelligence, Benchmarking, Visual Basic for Applications
(VBA), Bloomberg, Budget, API, Programming, Integration


8
Contact information:
+4672 155 90 13
pm@annaleijon.se


Project manager and Data scientist -- Pre-study: investigation of the
implementation of a new digital system for locks
Vårdbolaget TioHundra, Q3 2016 - Q4 2016

The company TioHundra is responsible for healthcare in Norrtälje municipality and has a turnover
of SEK 1,6 billion and 2 300 employees.

TioHundra wanted to introduce digital keys to its elderly patients receiving care in their home.

In her role as project manager, Anna analyzed how much resources were going to be spared and
whether or not the scheduling could be optimized if digital locks were implemented. She also
analyzed the current system architecture's compatibility with the solution, held interviews with
the stakeholders in the project, which consisted of employees, customers, suppliers, the
municipality and the county council. She planned and conducted internal and external workshops
aimed at identifying advantages and disadvantages and conducted an inquiry to suppliers as to
whether they could provide the function requested.

In the pre-study, Anna concluded that the digital solution was compatible with the current system
architecture and that it would be recommended to implement it. The report was well-received by
TioHundra, who followed the recommendations.

Key words: Project planning, Pre-study, Requirements analysis, Process mapping, Procurement,
Digitalization, Budget


Project manager and Data scientist -- Report generation
Novare Pay Consulting, Q4 2015 - Q2 2016

Novare Pay Consulting is part of the Wallenberg Group and focuses on salary and remuneration
issues. They work primarily with the collection and analysis of market data. They have a turnover
of SEK 8 million and six employees.

Novare Pay Consulting needed help with data collection and with developing models for analyzing
data. They also needed help writing the report "På tal om lön".

Anna was appointed project manager for the report and worked with five people in her team.
They compiled salary data from all Swedish companies' annual reports and performed regression
analysis to analyze trends. Anna had the overall responsibility for the development of the analysis
model.

The work resulted in, among other things, the report "På tal om lön", which was published and still
sold today on Novare's website. The report was quoted in SvD and led to Novare's workshops


9
Contact information:
+4672 155 90 13
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being sold out. As the report became a success under Anna's leadership, it will be published
annually in the future.

Key words: Regression analysis, Data analysis, Market analysis, Project lead, Work
coordination, Market research, Benchmarking, Slack, MS Excel, Citrix, Report writing


Team Lead -- Collateral Management
SEB, Q2 2013 - Q4 2015

SEB is a Swedish bank with a turnover of SEK 45 billion and 16 000 employees.

SEB needed help with their collateral management and to secure the bank's exposures to other
parties. This is a task with strict deadlines, which is exposed to an increasing number of
regulations.

In order to secure the exposures, Anna made extensive transactions, both in number and
amounts. In addition to the daily work, she had the overall responsibility to schedule, review the
work processes and update the job descriptions and ensure that the team fulfilled its
responsibilities as well as were compliant.

Anna was given the opportunity to advance to Team Lead for a team of five people. At Anna's
initiative as Team Lead, the scheduling and work processes were streamlined. Anna was especially
appreciated for her democratic leadership style and professionalism.

Key words: Process analysis, Process documentation, Transaction monitoring, Scheduling,
Compliance, Banking and finance, Process planning, CME (Chicago Merchandise Exchange),
Bloomberg, MS Excel


Test lead -- Implementation of a new CRM-system
Atea, Q2 2012 - Q2 2013

Atea is a Scandinavian IT infrastructure company with a turnover of SEK 16 billion and 2 600
employees.

Atea was to develop and launch a new CRM and contract management system and needed help to
test and develop it while their customers were using the system.

Anna worked as a test lead and had a close dialogue with the software developers and the
company's COO. As a test lead, a holistic view was required and the work included setting up,
performing and evaluating user test cases to ensure the quality level in real-time. Other tasks


10
Contact information:
+4672 155 90 13
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included communicating about the test process and its vision to stakeholders and to Atea's
customers.

The work resulted in bugs being discovered and fixed on Anna's initiative and she also helped
recruit and train several newly hired testers. Thanks to the insights she gained as a tester, she also
ended up contributing to the development of new features together with the software
developers.

Key words: Test user, Acceptance test, Requirements analyst, Process analysis, Change
management, CRM


Data Scientist -- Pre-study: Optimization of the scheduling of TV programmes
Nepa, Q1 2014 - Q2 2014

Nepa is a market and consumer research company with an annual turnover of SEK 200 million and
130 employees.

Nepa needed help analyzing and optimizing the TV schedule on behalf of MTG. MTG is a Swedish
media company who owns the TV channels TV3, TV6, TV8 and TV10. The goal of the optimization
was to increase the number of people who viewed the programmes.

On behalf of Nepa, Anna analyzed historical data, so-called MMS data, using regression analysis.
MMS data is collected continuously via a viewer panel representative of the Swedish TV
population. Among other things she analyzed TV genres, length of commercial breaks, length of
programs, subsequent programs, time of day, day of the week, channel and other factors and their
impact on the viewership figures.

The pre-study resulted in a number of new insights and recommendations regarding the
above-mentioned factors, such as the diminishing importance of the weather forecast in the news
reporting and how a subsequent program affects an individual's continued TV viewing on a
particular channel. The insights were presented to Nepa and MTG and were well-received.

Key words: Regression analysis, Data analysis, MatLab, Python, Market research,
Benchmarking, Report writing, Presentation, MS Office, LaTeX

Berufserfahrung