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(Aktualisiert 2023-10-11)Principal Product Manager
Dachau, Deutschland
Einheimische English, Fließend German
- 4+ Years Conversion Rate Optimization
- 10+ Years Product Management Experience
- 0-1 Machine Learning and AI Products
Fähigkeiten (18)
ECOMMERCE
Product Analytics
CRO
AB Testing
B2C
Product Management
LEAD GENERATION
growth
Machine Learning
PRICING
DATASETS
Marketing
ERP
OPERATIONS
HEADHUNTER
EMPLOYEE RESOURCE GROUP
A/B testing
ENTERPRISE RESOURCE PLANNING
Zusammenfassung
"With over 10 years of Product Management experience, I have a passion for making complex and technical products usable and valuable for customers. I have experience in Startups, Scaleups, and SMEs across a range of industries. I enjoy finding pragmatic solutions to complex problems. I also enjoy finding solutions to real-life problems using new technologies, such as Machine Learning."
COVER LETTER
HII'MBRUCE, 28th of June 2023
I am a seasoned individual contributor and leader of small groups in Product Management, where I have spent more than 12 years actively building products and services that customers love. Most of this work has focused on e-commerce, but more recently, I have increasingly been specialising in adding Machine Learning techniques to improving conversion, automating purchasing, and giving customers access to large datasets that lead them to the most relevant products and services.
Having found the same problems across many industries, I find a real passion in learning about new areas and applying tried-and-tested methods in new situations.
Key areas that continue to fascinate me are:
* Agile. As much as this can feel like a basic, I find almost every team has big opportunities for efficiency, clarity, and taking control of their own roadmap to speed product innovation.
* Growth. When teams work well, their capacity to deliver value grows hugely. I find that giving teams goals that will have impact and that are achievable, gives them the courage to get the really important things done. Delivery becomes a habit and growth goes hand in hand.
* Recommenders. We live in a Chat-GPT world, but I find customers still don't have the information that can really help them when they are making choices and spending money. The right product and right personalization are a win-win; it drives conversion and delights consumers.
* Machine Learning. As the pace of technology advances, I see increasing risk that great breakthroughs wind up not in products, but in the R&D lab. As Product Managers, we have a lot to do to keep pace with these advances to ensure they are making a real difference for the companies that invest in them.
Having worked with fast-paced startups (including Rocket Internet companies) and much larger, more established brands, the opportunity to work on innovative, faster, and more rewarding products remains as bright and interesting as ever. I would love to help you tap the opportunities in your product and organisation.
ABOUTME
"With over 10 years of Product Management experience, I have a passion for making complex and technical products usable and valuable for customers. I have experience in Startups, Scaleups, and SMEs across a range of industries. I enjoy finding pragmatic solutions to complex problems. I also enjoy finding solutions to real-life problems using new technologies, such as Machine Learning."
Berufserfahrung
2023-01 - Jetzt
Germany Product Consultant at NewDay, focusing on Machine Learning and Conversion/ Growth clients.
Established content generation & publishing concepts to New Day marketing channels.
Launched userflow and lead generation concept for New Days website.
Writing content for magnet campaigns, and other acquisition channels.
2021-01 - 2022-01
Germany Freelance Product Manager in B2C Lead Acquisition for Smava, a Fintech company.
Optimized the conversion rate of overall B2C acquisition funnel using CRO methods.
Implemented discovery processes and competitor research to increase the velocity of A/B testing projects using Service Design methods.
Onboarded and upskilled replacement Product Managers in two separate Acquisition teams.
Built and enhanced robust funnel reporting for the B2C acquisition funnels using Amplitude and Segment.
2019-01 - 2021-01
* Helped lead the Machine Learning team from an experimental initiative to a product delivery team releasing weekly.
* Placed and optimised in house recommendation engines leading to cost saving of €500k p/a, and +50% CTR.
* Released price transparency features leading to +10% conversion rate.
* Managed trade off between heuristic and ML approaches on the platform during the Corona pandemic.
2016-01 - 2019-01
* Rebuilt ERP for future business models eg marketplace models, international expansion.
* Implemented dynamic pricing tools for use in the store front to optimise margin.
* Integrated purchasing forecast tools into the ERP for faster decision making.
2016-01 - 2018-01
* Rebuilt headhunter profiles, doubling organic reach for headhunter profiles.
* Increased mobile signup conversions by 40% with new signup flows.
* Built SEO tools in platform to allow greater SEO flexibility.
* Upgraded B2C product tracking, implemented GA for marketing and product stakeholders.
2012-01 - 2014-01
* Launched CupoNation from concept to 30 global platforms, and millions of MAUs in 9 countries.
* Launched an inhouse affiliate network, leading to 60% MoM revenue increases.
* Defined Strategic Roadmaps for web and mobile platforms.
* Managed team of 6 in-house Product Managers.
2011-01 - 2012-01
* Built automated testing suites for website critical paths using Selenium RC.
* Tested new releases for quality.
2012-01 - 2012-01
* Relaunched pivot of the platform.
* Specced and launched MVPs for new business area.
Akademischer Hintergrund
2024-04 - 2024-04
2024-04 - 2024-04