Marketing Consultant Genova, Metropolitan City of Genoa, Italy

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(Aktualisiert 2021-12-11)

Marketing Consultant

Genova, Metropolitan City of Genoa, Italy

Einheimische Italian, Finnish, English, Mittelstufe Svenska, German, Anfänger French, Spanish

  • Digitaalinen markkinointi
  • B2B-markkinointi
  • Markkinointiteknologiat
Kontakt

Fähigkeiten (14)

international marketing

BRAND AWARENESS

MARKETING TECHNOLOGIES

PIPELINE

Marketing

B2B marketing

LEAD GENERATION

PRODUCT AWARENESS

BUSINESS DEVELOPMENT

LEARNING SOLUTIONS

B2B

KEY ACCOUNTS

ACCOUNTING

SQL

Berufserfahrung

Strategic Marketing Consultant

2020-02 - Jetzt

After 15 years of experience in marketing leadership positions in global learning and talent management software companies, I am now offering my expertise to clients as an independent consultant. My focus is on helping B2B technology companies build international growth and marketing strategies.
Global Director of Marketing
Totara Learning Solutions

2017-10 - 2019-12

Leader of the global marketing team during the rapid growth phase of the company (annual growth in excess of 40%/year) • Part of the Totara management team • Built and executed the global marketing strategy and plan to support the sales channel for the ambitious growth plans
Global Marketing Director
NetDimensions

2015-07 - 2017-09

• Leader of the global marketing team • Generated 70% of sales pipeline from marketing leads • Increased lead-to-opportunity conversions by 35% • Enhanced the quality of SQLs by designing a Business Development process, which delivers only BANT-qualified leads to sales, SQL-to-opportunity conversion of 91% Started in the EMEA Marketing Manager role in 3/2013 and got promoted to the EMEA Marketing Director role in 8/2014 • Responsible for building brand awareness, launching NetDimensions in new markets, lead generation in the EMEA region • Supported the revenue growth of 35% by designing and leading the marketing and business development programmes in the EMEA region, with a focus on the UK and DACH markets • Generated 70% of the EMEA sales pipeline from marketing leads • Increased lead generation in EMEA by 65% • Launched the NetDimensions brand in the DACH and Nordics markets eXact learning solutions / Giunti Labs (Giunti Labs rebranded to eXact learning solutions in August 2010 following the company acquisition)
International Marketing Manager

2005-09 - 2013-02

• Established Giunti Labs as one of the most innovative pioneers in the global learning technology industry by driving all global marketing and PR activities • Managed the company rebranding from Giunti Labs to eXact learning solutions
Media Planning Manager (Digital Media)
Dagmar

2002-11 - 2005-08

Contributed to establishing Dagmar as the leader in digital media planning, raised the overall level of digital media skills in the company • Received consistently excellent feedback from Dagmar's key accounts
Project Manager, Strategic Planner (Digital)
TBWA

1999-02 - 2002-10

Part of one of the most innovative pioneering digital marketing agency, campaigns recognised in major international advertising awards, such as Cannes Media Lions, LIA - London International Advertising and New York Festivals

Akademischer Hintergrund

Master of Science
Aalto University School of Economics

2024-11 - 2024-11

Zertifikate

BrightEdge certified professional, Google AdWords certified

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