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(Updated 2023-10-25)

Web Project Manager/Product owner

Kongens Lyngby, Denmark

Native Danish, English, Intermediate Svenska, Norwegian

CMS expertise, having worked extensively with both WordPress and Sitecore.
Deep understanding of IT,marketing, creative processes, and agency dynamics
Extensive web development experience including SEO, Web analytics and CRO

Contact

Skills (13)

CRO

Google Analytics

Web Analytics

WordPress

LIAISON

SEO

SEO PROOFREADING

STATISTICS

SEARCH ENGINE OPTIMIZATION

Project Management

Sitecore

Web Design

ADS

Summary

I have a strong aptitude for teamwork and a deep understanding of IT, marketing, creative processes, and agency dynamics. My background encompasses extensive web development experience, where I've served as a product owner, managed backlogs, overseen integrations, formulated specification requirements, conducted testing, and utilized tools like Google Analytics 3+4, dashboards, Google Tag Manager, and Google Search Console extensively. I possess a solid grasp of technical and on-page SEO, specialize in optimizing landing pages, and have a track record in conversion optimization (CRO) and eCommerce enhancement. Furthermore, I bring substantial CMS expertise, having worked extensively with both WordPress and Sitecore.

Professional Experience

Freelance Digital Web Consultant

www.misura.dk

2023-06 - Present

Web Project management and website reviews

Web development, maintenance, backup, and security in Wordpress

Google Analytics 4 implementations, Data validation and user training /workshops

Advanced GA4 eCommerce tracking

Information and eCommerce website optimization

On-page + technical SEO

- Headings, content, images, structure, https, gzip, schema/microdata

Google analytics dashboards for management, marketing, product managers, webmasters, and IT

Tag management Google Tag Manager

Project Manager in Corporate Marketing

FORCE Technology

2013-06 - 2023-06

(1,100 employees. Turnover 1.2 billion) As a project manager, I was responsible for the establishment of a new corporate website in four languages, covering 16 business areas, 80 technical services, and 40 courses. There was a particular focus on user-friendliness, conversion optimization, SEO, and user behavior tracking. We managed to double the traffic within four years while meeting delivery deadlines.
I also held the position of project manager for various smaller web projects and was responsible for migration, maintenance, and security for 27 WordPress websites.
My responsibilities included: - Project Managing, building and maintaining the corporate website (see above) - Selection of the CMS system and involving a C-level steering committee - Migration and maintaining 27 wordpress websites - Building new custom Wordpress websites - SEO & CRO (Technical and On-page/landing pages) with good results - Conducting tests/debugging on both new and existing systems to ensure proper functionality - User group testing before launch of website - Development of Project requirement specifications - Tagging with Google Tag Manager - Advanced Google Analytics analysis, tracking, reporting and dashboards - CMS Integrations - The primary liaison between the marketing, programmers, IT and agencies - Setting up performance dashboards in Google Looker Studio Other tasks included: - Digital Campaign tracking and optimization with Google Optimize - Coordination with copywriters and graphic designers - Proofreading website content - GDPR Implementation - Administration of social media accounts for LinkedIn, Facebook, and YouTube - Experience with Google Ads - Supporting and training marketing coordinators enhancing their understanding of digital opportunities, SEO and web statistics I have worked closely with the organization across Denmark, Norway, and Sweden.
Please see further details and recommendations on my LinkedIn profile.

Freelance Digital Web Consultant

Misura.dk

2008-09 - 2023-01

Web Analytics Specialist

Analysespecialist

2007-04 - 2008-01

(august) Guava A/S (Tidligere The Milk) Responsibilities * Analyst on larger and smaller optimization projects, including e.g. FDM, BRFkredit, Saxo Bank, Symantec (Canada) - and a number of smaller companies.
Task * Behavioral analysis + analysis and optimization of purchase flow * Optimization of landing pages, Multivariable Tests and campaign tracking * Setting up Dashboards and KPIs (Key Performance Indicators) * Collaboration with designers and experts in usability * Project coordinator and * Conducting courses in Google Analytics Broad experience with the possibilities and limitations of java script, web 2.0, CSS, Ajax, etc.

IT & Webkoordinator, CBS Executive + Institute

Informatics

2000-04 - 2006-01

(March) Copenhagen Business School - www.cbs.dk/executive Responsibilities: * Project manager and Web coordinator on a joint university project for 10 MBA websites * Web statistics and SEO * Event management email invitaitons * IT coordinator and technical supporter for 30 academic colleagues * Photo editing and web banner creator in Photoshop * CBS Digital Photo Archive (PhotoStation) * Implementation of a new CRM system * Online student evaluations and tests for the MBA programme * Contact for the IT department, communications department, web secretariat, and external partners * Online conferences promoting CBS and the MBA Programmes * Development and maintenance of website for new international MBA Program * IT and web support for lecturers and students on the MBA programme * Implementation and organization of an e-learning platform for the MBA programme

Analytics Software- and training consultant, ACNielsen

AIM A/S

1997-01 - 2000-01

(www.acnielsen.aim.dk) Responsibilities: * Establishing a new customer training programme, including organization and implementation of courses (Annual turnover approx. DKK 700,000) * Establishing a course catalog * Course material and training assignments * Customer 1st level support * Training of new employees in ACNielsen Software and MS Office Initiator for: * The use of more user-friendly software for data analysis * Course catalog * Internal training in the Microsoft Office programs

Help Desk

Unibank A/S

1993-01 - 1997-01

Unibank A/S (Now Nordea) Responsibilities * 1st and 2nd line support for the bank's largest business customers * Development of internal IT courses and course material * Internal "Software training" for Cash Management advisors * Responsible for several digital information services for business customers Initiator for: * IT/software training of 150 Cash Management advisers

Academic Background

Diploma

1985-01 - 1987-01

Certifications