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(Updated 2024-01-29)Senior Product Manager
Stockholms län, Sverige
Beginner Svenska, English, German
- Easily see value creation and product market fit
- Impact and outcome focus
- 17 years in Product and UX
Skills (34)
CONSUMER PRODUCTS
Agile
Jira
Kanban
Scrum
BUDGET
TOPO
PHOTOSHOP
BUDGETING
QA
PATENT
INTERACTION DESIGN
USER EXPERIENCE
COACHING
UX
USER EXPERIENCE DESIGN
OFFSHORE
STEERING
DATA COLLECTION
PAYMENTS
PATENT PORTFOLIO
FINANCE
COMPUTER SECURITY
ADOBE PHOTOSHOP
Confluence
INFORMATION ARCHITECTURE
INTERFACE DESIGN
ADOBE ILLUSTRATOR
Adobe XD
PATENTS
DOCUMENTATION
MAPPING
PRODUCT DESIGN
PURCHASING
Summary
Daniel is an experienced product manager with a background in UX,
and has a total of 20 years of experience in many different useroriented
platforms. He designed his first mobile touch interface in
2003 and has since worked on everything from mobile and
integrated displays to desktop and VR.
As a product manager, Daniel always focuses on the value that the
product creates for customers and users. Through long-term goals,
that are broken down together with the team into reachable and
measurable work packages, he creates a transparent and agile way
forward for the team and the product. Daniel believes in the team's
potential and demonstrates this by supporting and coaching the
team in its development, and involving the team in the
understanding of the product and its goals and development.
As a person, Daniel is social and open, and care a lot about everyone
in his team to make them feel comfortable and safe. The team's
development is important to Daniel, and that is achieved by all
individuals in the team reaching their full potential together.
09.11.2023 Confidential
Professional Experience
Product Design Lead
Stockholm Public Transport Administration
2023-08 - Present
Design Lead for ticketing and payments for B2B and B2C on all digital platforms.
In order to have a more clear direction in the overall design of the ticket and the payment components at the Traffic Administration, it was decided to introduce this role. The purpose of the role is to lead the designers in the area, to be the right hand of the entire business regarding how impact goals are set and reached, and to lead the design work on a strategic and tactical level.
Team members: 3 UX designers, 40+ with all others (developers etc.) in the area.
Achieved goals Formulated hypotheses about how the effect targets can be reached Broken down and concretized impact goals around proposed solutions and how the solutions can meet the goals Started a good collaboration between the UX designers in the team Coached the UX designers in the team Methods & tools Impact mapping Data-driven design Jira Confluence AWS OKRs Miro 09.11.2023 Confidential
In order to have a more clear direction in the overall design of the ticket and the payment components at the Traffic Administration, it was decided to introduce this role. The purpose of the role is to lead the designers in the area, to be the right hand of the entire business regarding how impact goals are set and reached, and to lead the design work on a strategic and tactical level.
Team members: 3 UX designers, 40+ with all others (developers etc.) in the area.
Achieved goals Formulated hypotheses about how the effect targets can be reached Broken down and concretized impact goals around proposed solutions and how the solutions can meet the goals Started a good collaboration between the UX designers in the team Coached the UX designers in the team Methods & tools Impact mapping Data-driven design Jira Confluence AWS OKRs Miro 09.11.2023 Confidential
Product Owner
Stockholm Public Transport Administration
2022-04 - 2023-08
Product owner for the ticket and payment part of the SL app.
In recent years, the SL app has been expanded to enable the shutdown of SL's previous ticket system Access. Strategically, SL chose the primary ticket sales channel to be the SL app, which placed high demands on usability, accessibility and robustness.
Team members: 10 Achieved goals Launched several new ticket types to be able to cover the entire range for sale Set up and achieved impact targets around both usability improvements and cost savings Formulated a strategy and vision for the SL app Designed OKR for availability and stability Methods & tools SCRUM Agile Impact mapping Data-driven design Jira Confluence AWS OKRs 09.11.2023 Confidential
In recent years, the SL app has been expanded to enable the shutdown of SL's previous ticket system Access. Strategically, SL chose the primary ticket sales channel to be the SL app, which placed high demands on usability, accessibility and robustness.
Team members: 10 Achieved goals Launched several new ticket types to be able to cover the entire range for sale Set up and achieved impact targets around both usability improvements and cost savings Formulated a strategy and vision for the SL app Designed OKR for availability and stability Methods & tools SCRUM Agile Impact mapping Data-driven design Jira Confluence AWS OKRs 09.11.2023 Confidential
User Research Lead
Ericsson
2021-10 - 2022-03
Led the user research group within Solution Configuration, to be able to provide feedback to the strategy work for all digital tools in the area.
The product portfolio within Solution Configuration contained many digital tools that assist during the sales process. The steering group in the area wanted help understanding the needs within the sales organization, to be able to set a strategy for all digital tools, and to understand during which part of the sales process the tools would provide the most value.
Team members: 4 Achieved goals Gave the steering group new insights into the needs and actual use of the tools Created a contact network for future workshops Methods Impact mapping Facilitating workhops Interviews Observations 09.11.2023 Confidential
The product portfolio within Solution Configuration contained many digital tools that assist during the sales process. The steering group in the area wanted help understanding the needs within the sales organization, to be able to set a strategy for all digital tools, and to understand during which part of the sales process the tools would provide the most value.
Team members: 4 Achieved goals Gave the steering group new insights into the needs and actual use of the tools Created a contact network for future workshops Methods Impact mapping Facilitating workhops Interviews Observations 09.11.2023 Confidential
Project leader & UX-Lead
Ericsson
2020-04 - 2020-12
Designed the UX-strategy for the global product portfolio within Ericsson Radio There was a need to overhaul all products within Ericsson Radio to make the physical interface more user-friendly and useful. Daniel led the UX effort by analysing the history, gathering input from stakeholders and users worldwide, designing and communicating a new and improved UX strategy, which could be applied across the entire product portfolio. This new UX strategy included both hardware and a concept to move some of the hardware functions to a mobile app.
Team members: 7 + 10 reference group Achieved goals Managed to reach and collect feedback from all types of user groups around the world Created and anchored a strategy ready for implementation for the entire product portfolio Strategy for what to display on hardware, and what to display in a mobile app (iOS & Android) Methods & tools Data collection Conceptualization Prototyping Adobe XD 09.11.2023 Confidential
Team members: 7 + 10 reference group Achieved goals Managed to reach and collect feedback from all types of user groups around the world Created and anchored a strategy ready for implementation for the entire product portfolio Strategy for what to display on hardware, and what to display in a mobile app (iOS & Android) Methods & tools Data collection Conceptualization Prototyping Adobe XD 09.11.2023 Confidential
Product Owner XR-Integrations
Tobii Tech
2019-09 - 2020-04
Led the three teams XR Algo, SW and QA for all XR integrations.
The XR Algo, SW and QA teams integrated and customized eyetracking for all OEMs who turned to Tobii to have eye-tracking integrated into their XR headsets. (XR = VR Virtual Reality & AR Augmented Reality & MR Mixed Reality) The teams were also responsible for the quality of the integrations towards the OEMs.
Daniel coordinated and led the work that allowed all the teams to agree on the common goal and delivery dates for the integrations.
The teams also ensured that the end consumers who purchased these headsets got the desired experience.
Team members: 16 Achieved goals Successful integrations in several headsets launched in the consumer market around the world Led the three teams towards joint delivery to the customer Methods & tools SCRUM Agile Kanban Pair programming Zero bug policy Jira Confluence 09.11.2023 Confidential Product Owner Tobii Experience Tobii Tech
The XR Algo, SW and QA teams integrated and customized eyetracking for all OEMs who turned to Tobii to have eye-tracking integrated into their XR headsets. (XR = VR Virtual Reality & AR Augmented Reality & MR Mixed Reality) The teams were also responsible for the quality of the integrations towards the OEMs.
Daniel coordinated and led the work that allowed all the teams to agree on the common goal and delivery dates for the integrations.
The teams also ensured that the end consumers who purchased these headsets got the desired experience.
Team members: 16 Achieved goals Successful integrations in several headsets launched in the consumer market around the world Led the three teams towards joint delivery to the customer Methods & tools SCRUM Agile Kanban Pair programming Zero bug policy Jira Confluence 09.11.2023 Confidential Product Owner Tobii Experience Tobii Tech
Product Owner Ideation team
Tobii Tech
2016-11 - 2019-09
Led a team of UX designers, prototype developers, usability research experts and data analysts that explored the future use cases for eye-tracking products.
Since eye-tracking is a relatively new technology, not all use cases for the technology have been found yet. The purpose of this group was to explore where eye-tracking could create value, starting from the user's point of view. Examples of areas explored were controlling mobile phones with the eyes, social interaction (users could communicate more interactively digitally), computer security (easier to prevent unauthorized people from accessing sensitive data, by e.g. looking over the shoulder), energy saving (turning off the screen when the user is not looking at it) etc. The findings from the group resulted in both patents and references for future development projects.
Team members: 7 Achieved goals The strategy for Tobii's future software development strategy was filled in large parts by the output from the team The patent portfolio at Tobii grew significantly from this team's results Methods SCRUM Agile Patent management Brainstorming Effect mapping Facilitate workshops 09.11.2023 Confidential Project Leader Pre-study Tobii Pro Glasses 3 Tobii Pro 05/2016 - 12/2016 Conducted a pre-study on the next generation of eye-tracking glasses.
Before the larger development project to develop a new generation of eye-tracking glasses, Daniel together with the product manager carried out a pre-study about what needs and problems existed with the current product, and which new markets and customers could be created value for through a new design of the glasses. The work consisted partly of many trips with interviews and observations of customers and other users around the world, and partly of an analysis and compilation of the results together with ideas about the design of future products.
Team members: 8 Reached goals The result provided a stable and elaborate basis for the upcoming development project, which resulted in a very successful product Methods & tools Brainstorming Impact mapping Interviews Observations Confluence 09.11.2023 Confidential
Since eye-tracking is a relatively new technology, not all use cases for the technology have been found yet. The purpose of this group was to explore where eye-tracking could create value, starting from the user's point of view. Examples of areas explored were controlling mobile phones with the eyes, social interaction (users could communicate more interactively digitally), computer security (easier to prevent unauthorized people from accessing sensitive data, by e.g. looking over the shoulder), energy saving (turning off the screen when the user is not looking at it) etc. The findings from the group resulted in both patents and references for future development projects.
Team members: 7 Achieved goals The strategy for Tobii's future software development strategy was filled in large parts by the output from the team The patent portfolio at Tobii grew significantly from this team's results Methods SCRUM Agile Patent management Brainstorming Effect mapping Facilitate workshops 09.11.2023 Confidential Project Leader Pre-study Tobii Pro Glasses 3 Tobii Pro 05/2016 - 12/2016 Conducted a pre-study on the next generation of eye-tracking glasses.
Before the larger development project to develop a new generation of eye-tracking glasses, Daniel together with the product manager carried out a pre-study about what needs and problems existed with the current product, and which new markets and customers could be created value for through a new design of the glasses. The work consisted partly of many trips with interviews and observations of customers and other users around the world, and partly of an analysis and compilation of the results together with ideas about the design of future products.
Team members: 8 Reached goals The result provided a stable and elaborate basis for the upcoming development project, which resulted in a very successful product Methods & tools Brainstorming Impact mapping Interviews Observations Confluence 09.11.2023 Confidential
Dell/Acer/ASUS
2016-11 - 2019-09
Led the three teams that developed the Tobii Experience software which was shipped with all consumer products (laptops, computer monitors, etc) with integrated eye-tracking.
Tobii sold both its own eye-trackers as well as integrated eyetracking in laptops (Dell/Acer/ASUS) and computer monitors (MSI/Acer). With these products came the software Tobii Experience that Daniel led the development of. That meant matching schedules and resources with the orders coming from the big OEMs (Dell/Acer/ASUS etc), as well as delivering not only what the OEMs wanted but also ensuring a good user experience for the OEMs' customers, the end consumers. Daniel ensured that those who bought these laptops and computer monitors really got the desired experience.
Team members: 17 Achieved goals Set a strategy and goals for the software based on both what the customer required and based on what we believed provided the most user value Met several usage goals of the software Methods & tools SCRUM Agile Impact mapping User Journeys Data-driven design 3-Horizon planning Jira Jira Structure Confluence AWS OKRs 09.11.2023 Confidential
Tobii sold both its own eye-trackers as well as integrated eyetracking in laptops (Dell/Acer/ASUS) and computer monitors (MSI/Acer). With these products came the software Tobii Experience that Daniel led the development of. That meant matching schedules and resources with the orders coming from the big OEMs (Dell/Acer/ASUS etc), as well as delivering not only what the OEMs wanted but also ensuring a good user experience for the OEMs' customers, the end consumers. Daniel ensured that those who bought these laptops and computer monitors really got the desired experience.
Team members: 17 Achieved goals Set a strategy and goals for the software based on both what the customer required and based on what we believed provided the most user value Met several usage goals of the software Methods & tools SCRUM Agile Impact mapping User Journeys Data-driven design 3-Horizon planning Jira Jira Structure Confluence AWS OKRs 09.11.2023 Confidential
Product Owner Tobii Pro Controller & Analyzer
Tobii Pro
2015-06 - 2017-01
Led the development and QA of the software for Tobii Pro Glasses 2 Tobii Pro's flagship product is a pair of glasses that can be used to analyse where people are looking, in e.g. shops, public transport and at airports. The results are used both in research to analyze human behavior, but also in the design of services, signs and advertisement placement. Daniel led the development of the two pieces of software used with the glasses, the Tobii Pro Controller & Analyzer.
The Controller is a software on a tablet for recording, and the Analyzer is a desktop software for post-analysis. Common areas of use for the product were e.g. analysis of behaviour in multimodal environments, such as in public transport where mobile phones are used together with vending machines, digital and analogue signs.
Team Members Offshore (Kiev, Ukraine): 16 Achieved goals Led between 1-4 teams in Ukraine towards joint delivery Included the teams in the design through mob design and mob programming Methods & tools SCRUM Agile Pair and mob programming Mob design User Journeys Confluence Jira AWS 09.11.2023 Confidential Product Owner Tobii Pro Controller mobile app Tobii Pro
The Controller is a software on a tablet for recording, and the Analyzer is a desktop software for post-analysis. Common areas of use for the product were e.g. analysis of behaviour in multimodal environments, such as in public transport where mobile phones are used together with vending machines, digital and analogue signs.
Team Members Offshore (Kiev, Ukraine): 16 Achieved goals Led between 1-4 teams in Ukraine towards joint delivery Included the teams in the design through mob design and mob programming Methods & tools SCRUM Agile Pair and mob programming Mob design User Journeys Confluence Jira AWS 09.11.2023 Confidential Product Owner Tobii Pro Controller mobile app Tobii Pro
Product Owner
Tobii Pro
2016-01 - 2016-09
for the development of an iOS and Android app, including UX-Design and feasibility study Designed a recording software concept for Tobii Pro Glasses 2 for mobile phone use. Daniel took in tenders from various suppliers, analyzed and compiled a project document for the assignment to develop the software.
Achieved goals A complete design and concept of mobile application on iOS and Android Acquisition and analysis of several tenders from different suppliers, both local and off-shore Methods & tools Wireframing Sketches Prototyping Adobe Illustrator Adobe Photoshop Balsamiq Budget and finance management 09.11.2023 Confidential
Achieved goals A complete design and concept of mobile application on iOS and Android Acquisition and analysis of several tenders from different suppliers, both local and off-shore Methods & tools Wireframing Sketches Prototyping Adobe Illustrator Adobe Photoshop Balsamiq Budget and finance management 09.11.2023 Confidential
Senior UX Designer
Scania
2010-06 - 2015-05
UX Designer for the next generation heavy vehicles (buses and trucks) During this period, Scania ran one of the largest projects ever; to develop a new generation of heavy vehicles. Daniel designed several interfaces in the driver environment, e.g. the display behind the steering wheel, the steering wheel buttons, the climate panel, etc.
This work involved the entire design process; early sketches and prototypes, usability tests and specification for implementation and follow-up.
Achieved goals Several driver interfaces that were put into production Designed a new overall logic for all driver interaction Methods & tools Paper prototypes Sketches Wireframing Prototyping Usability testing Adobe Flash Adobe Illustrator 09.11.2023 Confidential
This work involved the entire design process; early sketches and prototypes, usability tests and specification for implementation and follow-up.
Achieved goals Several driver interfaces that were put into production Designed a new overall logic for all driver interaction Methods & tools Paper prototypes Sketches Wireframing Prototyping Usability testing Adobe Flash Adobe Illustrator 09.11.2023 Confidential
Product Feature Owner Driver Interaction
Scania
2013-01 - 2015-05
Product Feature Owner for the vehicle property Driver Interface for heavy vehicles (buses and trucks) Scania has divided its products (heavy vehicles, buses and trucks) into different characteristics, in order to differentiate between different markets and customers' priorities and values. Examples of these are fuel efficiency, comfort, performance, etc. Daniel owned the feature that included all the interaction the driver had with the vehicle, ie screens, buttons, levers, mobile apps, etc. The work included analysing and presenting the status of this feature in the major development projects to C-level management.
Achieved goals Analysed and benchmarked the driver interface design in several projects Regularly presented the status of the driver interface in various projects to C-level management 09.11.2023 Confidential
Achieved goals Analysed and benchmarked the driver interface design in several projects Regularly presented the status of the driver interface in various projects to C-level management 09.11.2023 Confidential
Senior UX Designer
Scania
2014-01 - 2014-12
UX Designer for Scania's Driver mobile app (Android and iOS) Scania's mobile app needed a makeover and Daniel was tasked with redesigning the mobile app, as well as adding several functions to the interface. Daniel sketched and made simpler prototypes, as well as iterated these with users.
Achieved goals Complete UX-concept for mobile app (Android and iOS) Better usability than previous version Methods & tools Sketches Wireframing Prototyping Usability testing Adobe Flash Adobe Illustrator 09.11.2023 Confidential
Achieved goals Complete UX-concept for mobile app (Android and iOS) Better usability than previous version Methods & tools Sketches Wireframing Prototyping Usability testing Adobe Flash Adobe Illustrator 09.11.2023 Confidential
UX Lead
Scania
2011-09 - 2013-05
In a research project, Scania developed a truck that, among other things, could drive itself without the driver's intervention below 50 km/h. In this project, Daniel designed both the visual warnings in the cab, as well as an iPad app that the driver used during the time that the truck was driving itself.
The project resulted in several patents and also received an award at an International HMI conference in Germany.
Team locally and in Germany: 7 Achieved goals Concept and design of visual warnings in the driver's cab that was patented Award-winning iPad app for autonomous driving Methods & tools Paper prototypes Sketches Wireframing Prototyping in both hardware and software Usability testing Adobe Flash Adobe Illustrator Budget and finance management 09.11.2023 Confidential
The project resulted in several patents and also received an award at an International HMI conference in Germany.
Team locally and in Germany: 7 Achieved goals Concept and design of visual warnings in the driver's cab that was patented Award-winning iPad app for autonomous driving Methods & tools Paper prototypes Sketches Wireframing Prototyping in both hardware and software Usability testing Adobe Flash Adobe Illustrator Budget and finance management 09.11.2023 Confidential
Senior UX Designer
Volvo Group Technology
2007-08 - 2010-06
UX Designer for next generation heavy vehicles (buses and trucks) During this period, Volvo carried out one of the largest projects ever; to develop a new generation of heavy vehicles. Daniel was given responsibility for the remote control that would be developed to be able to control the majority of functions. The starting point was a blank piece of paper, which made the work extensive, with the design of both hardware, screen size, number of buttons and button placement, and the software with the complete UX strategy and menu structure. Daniel was also responsible for the display in the rear of the vehicle, and was also deeply involved in the Infotainment system and all its iterations vis-à-vis the supplier.
Achieved goals Several driver interfaces that were put into production In the usability testing, the system Daniel designed received the highest rating of all the new systems Methods & tools Sketches Wireframing Prototyping Usability testing Adobe Flash Adobe Illustrator Balsamiq 09.11.2023 Confidential
Achieved goals Several driver interfaces that were put into production In the usability testing, the system Daniel designed received the highest rating of all the new systems Methods & tools Sketches Wireframing Prototyping Usability testing Adobe Flash Adobe Illustrator Balsamiq 09.11.2023 Confidential
Project Leader
Volvo Group Technology
2009-08 - 2010-05
The language management of the displays texts in the vehicles needed to be updated to a new system, as the requirements increased. Daniel, who was responsible for the work with these texts, also had to lead a purchasing project where Volvo purchased a new tool for handling these, as well as the introduction of this tool.
Daniel managed the budget for the project as well as for the purchase of the tool.
Achieved goals Supplier and tools selected and purchased for Volvo The tool was implemented and started to be used by the team Methods Supplier assessment Tool analysis TCO analysis Budget and finance management 09.11.2023 Confidential
Daniel managed the budget for the project as well as for the purchase of the tool.
Achieved goals Supplier and tools selected and purchased for Volvo The tool was implemented and started to be used by the team Methods Supplier assessment Tool analysis TCO analysis Budget and finance management 09.11.2023 Confidential
eLearning-author
Saab Aerotech
2006-05 - 2007-07
When South Africa was to buy the JAS Gripen, there was a need for better documentation and training materials for mechanics. Daniel was the script writer and designer for the eLearning that was put together.
Achieved goals Complete scripts were designed for implementation Methods Sketches Animations Questionnaire Web developer Boss Media
Achieved goals Complete scripts were designed for implementation Methods Sketches Animations Questionnaire Web developer Boss Media
When Svenska Spel
2005-10 - 2006-04
started offering internet games, they required more player reports than previously requested, in order to be able to analyze the players' behavior and avoid gambling addiction. Daniel designed and implemented these web-based reports.
Achieved goals The reports with gambling addiction analysis were delivered to Svenska Spel Methods SQL XHTML 09.11.2023 Confidential
Achieved goals The reports with gambling addiction analysis were delivered to Svenska Spel Methods SQL XHTML 09.11.2023 Confidential
Flash developer
Volvo Cars
2005-05 - 2005-09
Daniel designed and implemented interactive eLearning for four different internal systems, as a guide for new users of the systems.
Achieved goals Interactive eLearning was delivered for all ordered systems Tools Adobe Flash Adobe Illustrator Adobe Photoshop 09.11.2023 Confidential
Achieved goals Interactive eLearning was delivered for all ordered systems Tools Adobe Flash Adobe Illustrator Adobe Photoshop 09.11.2023 Confidential
Academic Background
Master's Degree
2024-01 - 2005-01
Master of Science in Media Technology
Linköping University
2024-01 - 2003-01
Certifications
Certified Scrum Product Owner (CSPO) från Crisp
Certified Scrum Product Owner
15+ patents