Available ASAP
(Updated 2024-09-25)Senior Product Designer
Copenhagen, Denmark
Native Danish, English
- 20+ years as a hands-on UI/UX designer
- 15+ years as a strategic design thinker
- 12+ years designing digital products across all platforms
Skills (28)
Mobile ui
Articulate design
Tv ui
Figma
Data driven design
CONCEPTUAL DESIGN
Strategic design
Large scale design systems
INTERACTION DESIGN
MVP
Lean UX
UI/UX design
Design Systems
Cross platform
PROTOTYPING
POC
Adobe Creative Suite
User research
entrepreneurship
STAKEHOLDER COMMUNICATION
Apps
Customer experience (CX)
User journeys
Protopie
Jira
Mixpanel
Data Analysis
Sketch
Summary
As a passionate Senior Product Designer and Design Leader with 20+ years of experience, I've driven digital innovation across agencies, startups, and corporations. My expertise lies in crafting data-driven UX/UI solutions that blend strategic thinking with user insights, consistently delivering captivating products aligned with business goals.
From co-founding award-winning agencies to launching successful startups, I excel at translating design excellence into tangible business solutions while navigating complex stakeholder landscapes through strong communication and organisational acumen.
Professional Experience
2020-09 - 2024-09
Product design for TV & Music products serving nearly 1 million clients across web, mobile, tablets, and TV platforms.
Key achievements:
- Design lead for TV experiences (SmartTV, Apple TV, Android, RDK).
- Contributed to 40+ point improvement in Product NPS score.
- Led design of the 'YouSee Streamer', achieving highest user retention among YouSee Play platforms.
- The YouSee Streamer garnered widespread critical acclaim, earning positive reviews from leading tech publications and industry analysts.
- Developed UX vision focused on reducing churn and improving new customer acquisition.
- Delivered keynote speech at internal launch of YouSee Streamer.
2012-07 - 2020-08
Co-founded a strategic design agency specialising in digital innovation and entrepreneurship.
Key achievements:
- Led product innovation for major clients including Danske Spil, Bluegarden (Visma), CBB Mobil, eBoks.
- Co-founded/invested in multiple startups including Bolighed.dk, Rumly, The Good Fridge.
- Provided strategic advisory for startups including TransferRoom, Aryze, Testaviva, Valified.
- Product design partnerships with leading agencies including Accenture Song, Zupa, Bates Y & R.
2019-10 - 2023-04
Product design lead for innovative home-swapping platform.
Key achievements:
- Secured strategic partnership with Nordea.
- Achieved 50,000+ monthly home views.
- Drove organic growth of 75+ new home sign-ups weekly.
2013-05 - 2016-05
Pioneered a disruptive platform for searching, promoting, evaluating, buying and selling private homes.
Key achievements:
- The first public Danish algorithm to evaluate sales prices of all private homes in Denmark.
- Led a product design team of designers and frontend developers.
- Proved great traction with +750.000 unique visitors in the first three months (40% of all house-owners nationwide).
- Garnered extensive national media attention.
- The platform was acquired by 4 major Danish banks.
2003-05 - 2011-11
Co-founded one of the most esteemed Danish digital marketing agencies.
Key achievements:
- ZUPA was among the most award-winning agencies and was consistently ranked in top-3 in national agency image surveys.
- Grew the team to 50+ employees.
- Exited Zupa in 2010 and selling my shares
- Key accounts included Danske Bank, Realkredit Danmark, TDC, YouSee, DFDS, Rezidor, Jabra.
1998-09 - 2003-05
One of Scandinavia's most influential digital agencies at that time.
Key achievements:
- Part of MouseHouse that was purchased by Cell Network AB.
- Key accounts: Bang & Olufsen, Danske Bank, Telia, Danish ministry of commerce, Wonderful Copenhagen.
Academic Background
1993-06 - 1996-05
1996-06 - 1998-05