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(Updated 2024-03-20)Senior Digital Marketing Consultant
Goteborg, Sweden
Native Svenska, Norwegian, English, Fluent Danish, Intermediate French, Spanish, German, Beginner Italian, Chinese
- Spearheading implementing AI within the digital marketing fields
- 10+ years of experience within digital marketing & analytics
- Expertise in most marketing channels and platformsq
Skills (38)
BUDGET
METRICS
CRM
DSP
RETAIL
Data Analysis
Google marketing platform
Marketing
BUYING/PROCUREMENT
MARKET SHARE
MARKETING MANAGEMENT
Digital Marketing
MS OFFICE
MICROSOFT OFFICE
WordPress
PRODUCT MARKETING
PURCHASING
HTML
ERP
Copywriting
Project Management
Property and Casualty
Kanban
BigQuery
FINANCE
P/L
ADOBE PREMIERE
PUBLIC RELATIONS
CUSTOMER RELATIONSHIP MANAGEMENT
Python
CLIENTS
PREMIERE
PHOTOSHOP
Retail Accounts
KEY ACCOUNTS
INDESIGN
NATURAL
PowerBI
Professional Experience
Senior Marketing Consultant
Thorell Media Group AB
2021-08 - Present
Sweden Thorell Media Group is a premier provider of expert marketing consultants, delivering innovative omni-channel marketing solutions to clients across diverse industries. TMG leverages extensive expertise in digital and offline marketing strategy and operations to drive significant growth and innovation in our client's marketing initiatives. TMG supplies marketing services in agency-form, offshoring or through selected interim consultants.
● Received industry accolades and awards for excellence in marketing strategy and execution, underscoring Thorell Media Group's commitment to delivering impactful results and innovative solutions.
● Implemented targeted paid media campaigns, achieving significant increases in brand visibility and customer acquisition while optimizing costper-acquisition metrics.
● Achieved significant return on investment for clients through strategic marketing initiatives, driving measurable improvements in revenue, profitability, and overall business performance.
● Received industry accolades and awards for excellence in marketing strategy and execution, underscoring Thorell Media Group's commitment to delivering impactful results and innovative solutions.
● Implemented targeted paid media campaigns, achieving significant increases in brand visibility and customer acquisition while optimizing costper-acquisition metrics.
● Achieved significant return on investment for clients through strategic marketing initiatives, driving measurable improvements in revenue, profitability, and overall business performance.
Interim Digital Marketing Manager
If Skadeförsäkring AB
2023-03 - 2024-02
(consulting through Thorell Media Group) If Insurance is the leading property and casualty insurer in the Nordic region, with total revenue of 54 billion SEK in 2022.
• Managed the tactical digital marketing of the property and personal insurance-portfolio within If Private.
• Provided expertise in digital marketing & strategy with the purpose of enhancing If's user acquisition and attribution model.
● Achieved significant growth in managed portfolios during a down-trending market through improvements in If's digital marketing efforts.
● Slashed cost-per-user acquisition by between 60% to 96% in managed product portfolios.
● Contributed to the roll-out of the campaign "If Helps A Lot", which was awarded Campaign of the Year at Stockholm Media Week 2023.
• Managed the tactical digital marketing of the property and personal insurance-portfolio within If Private.
• Provided expertise in digital marketing & strategy with the purpose of enhancing If's user acquisition and attribution model.
● Achieved significant growth in managed portfolios during a down-trending market through improvements in If's digital marketing efforts.
● Slashed cost-per-user acquisition by between 60% to 96% in managed product portfolios.
● Contributed to the roll-out of the campaign "If Helps A Lot", which was awarded Campaign of the Year at Stockholm Media Week 2023.
Head of Advertising & Paid Marketing + Growth Marketing
Fractal Gaming Group AB
2022-01 - 2022-09
Fractal Gaming Group design and manufacture premium PC hardware such as cases & fans. The role was terminated due to cutbacks.
• Directed strategy of global B2C and B2B marketing communication, with pinpointed focus on Fractal's Growth Markets (EMEA & APAC).
• Owned all online advertising and digital marketing, marketing automation, analytics and CRM.
• Assumed management responsibility of Growth Marketing (with 5 direct reports), increasing the team's eNPS-score with 150% over two quarters.
• Managed 5M SEK marketing budget, associated to approx. 300M SEK in directly related sell-out revenue.
• Strategized and deployed the launch and lifecycle marketing of 14 product launches.
● Quadrupled total marketing impressions by rolling out and driving the new Advertising strategy.
● Led Growth Marketing to increase Fractal's market share by 18.3% in EMEA & APAC by increasing collaboration and restructuring KPIs.
● Blew up brand recognition by 110% (and product sell-out by 300%) through inventive marketing collaborations with NVIDIA and Intel.
● Optimized all paid marketing campaigns and consistently achieved all time high-levels of traffic across all marketing channels.
• Directed strategy of global B2C and B2B marketing communication, with pinpointed focus on Fractal's Growth Markets (EMEA & APAC).
• Owned all online advertising and digital marketing, marketing automation, analytics and CRM.
• Assumed management responsibility of Growth Marketing (with 5 direct reports), increasing the team's eNPS-score with 150% over two quarters.
• Managed 5M SEK marketing budget, associated to approx. 300M SEK in directly related sell-out revenue.
• Strategized and deployed the launch and lifecycle marketing of 14 product launches.
● Quadrupled total marketing impressions by rolling out and driving the new Advertising strategy.
● Led Growth Marketing to increase Fractal's market share by 18.3% in EMEA & APAC by increasing collaboration and restructuring KPIs.
● Blew up brand recognition by 110% (and product sell-out by 300%) through inventive marketing collaborations with NVIDIA and Intel.
● Optimized all paid marketing campaigns and consistently achieved all time high-levels of traffic across all marketing channels.
Head of Advertising & Paid Marketing
Fractal Gaming Group AB
2021-08 - 2022-01
(consulting via Thorell Media Group) • In charge of strategy and budget of all B2C marketing communication & advertising relating to Fractal's product- and brand- marketing.
• Executor of all digital marketing, automation, analytics, CRM and marketplace advertising with 2.6M SEK yearly marketing budget.
• Planned and project led GTM marketing and advertising of 10 product launches.
● Growth-hacked Fractal's digital campaigns, increasing clicks by 430% & conversions by 400% while decreasing total spend by 20%.
● Ruthlessly hunted redundant investments leading to a 250% ROAS increase in Fractal's Amazon Marketplace activities.
● Analyzed the marketing ops, resulting in a new Advertisement Strategy that was implemented in 2022.
• Executor of all digital marketing, automation, analytics, CRM and marketplace advertising with 2.6M SEK yearly marketing budget.
• Planned and project led GTM marketing and advertising of 10 product launches.
● Growth-hacked Fractal's digital campaigns, increasing clicks by 430% & conversions by 400% while decreasing total spend by 20%.
● Ruthlessly hunted redundant investments leading to a 250% ROAS increase in Fractal's Amazon Marketplace activities.
● Analyzed the marketing ops, resulting in a new Advertisement Strategy that was implemented in 2022.
Senior Marketing & Communications Officer
Micro-Star International
2020-04 - 2021-08
MSI is a Taiwanese corporation that produce high performance personal computers, laptops and components within the gaming segment.
• Senior ownership of integrated strategy, budget and execution of all marketing and communication initiatives in the Nordics region.
• Managed all digital marketing and automation, online/offline advertising, CRM, brand marketing, product marketing, strategic partnership marketing, channel & retail marketing, public relations, influencer marketing, press management and special event marketing.
• Oversaw 5 agency-relationships covering digital marketing, translation, communication, production and influencer-services.
• Leading category marketing and e-commerce for 20 key accounts and 10 channel accounts.
• Responsible for 8M SEK yearly marketing & communications budget with approx. 550M SEK direct revenue.
• Organized strategy and executed launch and lifecycle marketing of 40-60 products per year.
● Generated best in class communication-initiatives, delivering up to 100+ impactful press-clippings in key media outlets per quarter.
● Excelled in marketing management, increasing revenue by 23% YoY, placing MSI Notebooks as the Nordic market share leader in early 2021.
● Awarded additional internal role-titles: Omni-channel Marketing Lead, Nordics; Key Retail Account Marketing Lead Nordics; PR & Communications Lead, Nordics; Influencer Marketing Lead, Nordics & Global; Global Spokesperson, Notebooks.
• Senior ownership of integrated strategy, budget and execution of all marketing and communication initiatives in the Nordics region.
• Managed all digital marketing and automation, online/offline advertising, CRM, brand marketing, product marketing, strategic partnership marketing, channel & retail marketing, public relations, influencer marketing, press management and special event marketing.
• Oversaw 5 agency-relationships covering digital marketing, translation, communication, production and influencer-services.
• Leading category marketing and e-commerce for 20 key accounts and 10 channel accounts.
• Responsible for 8M SEK yearly marketing & communications budget with approx. 550M SEK direct revenue.
• Organized strategy and executed launch and lifecycle marketing of 40-60 products per year.
● Generated best in class communication-initiatives, delivering up to 100+ impactful press-clippings in key media outlets per quarter.
● Excelled in marketing management, increasing revenue by 23% YoY, placing MSI Notebooks as the Nordic market share leader in early 2021.
● Awarded additional internal role-titles: Omni-channel Marketing Lead, Nordics; Key Retail Account Marketing Lead Nordics; PR & Communications Lead, Nordics; Influencer Marketing Lead, Nordics & Global; Global Spokesperson, Notebooks.
Marketing & Communications Officer
Micro-Star International
2018-04 - 2020-04
• Assigned to evaluate, plan, operationally execute best-use of 6.5M SEK marketing & communication-budget.
• Drove all Nordics marketing & communication with the goal of increasing the regional revenue (400M SEK) and market share for MSI Notebooks.
• Initiated, developed, managed and leveraged 4 external agency within the scope of localization, website management and communication.
• Orchestrated the launch and lifecycle marketing of 30-40 new products each year.
● MSI's first local hire in the Nordics, at the end of tenure the office had grown to 10 people.
● Rendered MSI as market leader in Denmark in Q3 2018 through excellent omni-channel, integrated marketing and communication initiatives.
● Grew the company's Nordic sellout revenue by over 60% by 2019, surging the company's Nordic market share from 4th to 2nd largest.
● Influenced and closed two new key retail accounts worth 70M SEK through strategic B2B branding and marketing initiatives.
● Spokesperson for MSI Notebook, with notable interviews in news-outlets such as Gamereactor, Lyd&Bilde, Ekstra Bladet, VG and DinSide.
● Spearheaded event management, assigned to host Dreamhack 2018 & 2019, Elkjop Campus 2018 & 2019, PowerUp 2019, among others.
• Drove all Nordics marketing & communication with the goal of increasing the regional revenue (400M SEK) and market share for MSI Notebooks.
• Initiated, developed, managed and leveraged 4 external agency within the scope of localization, website management and communication.
• Orchestrated the launch and lifecycle marketing of 30-40 new products each year.
● MSI's first local hire in the Nordics, at the end of tenure the office had grown to 10 people.
● Rendered MSI as market leader in Denmark in Q3 2018 through excellent omni-channel, integrated marketing and communication initiatives.
● Grew the company's Nordic sellout revenue by over 60% by 2019, surging the company's Nordic market share from 4th to 2nd largest.
● Influenced and closed two new key retail accounts worth 70M SEK through strategic B2B branding and marketing initiatives.
● Spokesperson for MSI Notebook, with notable interviews in news-outlets such as Gamereactor, Lyd&Bilde, Ekstra Bladet, VG and DinSide.
● Spearheaded event management, assigned to host Dreamhack 2018 & 2019, Elkjop Campus 2018 & 2019, PowerUp 2019, among others.
Marketing Coordinator
ALTEN Sweden
2016-10 - 2017-08
ALTEN is a global IT- and Engineer consultancy firm. ALTEN Sweden was responsible for the Nordic and US market.
• Elevated brand and market perception by managing digital marketing, press-communication, event marketing, CRM, CMS and SEO.
• Coordinated all marketing efforts and contributed in distinguishing Alten Sweden as the fastest growing division within ALTEN Group.
● Managed internal communication, internal events and employer branding, achieving a 25% reduction in employee turnover.
● Improved digital marketing campaigns and presswork, which helped quadruple hiring pace and increase total revenue by 15% year on year.
• Elevated brand and market perception by managing digital marketing, press-communication, event marketing, CRM, CMS and SEO.
• Coordinated all marketing efforts and contributed in distinguishing Alten Sweden as the fastest growing division within ALTEN Group.
● Managed internal communication, internal events and employer branding, achieving a 25% reduction in employee turnover.
● Improved digital marketing campaigns and presswork, which helped quadruple hiring pace and increase total revenue by 15% year on year.
self employed
Thorell Media LLC
2013-01 - 2016-01
TM LLC was a marketing consultant and marketing agency which offered expertise in digital marketing, PR-, brand-, & special events- management.
Clients included SBE Entertainment Group, H.wood Group (Hakkassan), Disney Interactive, LA Estate Rentals and others.
• Specialized in managing and advising clients in GTM, PR & lifecycle marketing strategy.
• Assisted in strategizing GTM and outcome of industry and special events, managing team of up to 25 individuals.
• Serviced clients with consultants in marketing, PR, digital marketing (SMM, CRM, performance marketing and search) and influencer marketing.
● Worked with 30 brands from 12 clients, supplying expertise through an in-house team of up to 10 employees.
● Executed market launch of 6 new event-brands and venues, exceeding all established KPIs, revenue & P/L goals for each.
● Revamped market perception of 3 brands in maturity stage, increasing revenue with up to 525% and profitability with up to 2500%.
● Consulted with the pre-launch work for game-titles developed by Disney, such as Disney Infinity, Temple Run 2 and others.
Clients included SBE Entertainment Group, H.wood Group (Hakkassan), Disney Interactive, LA Estate Rentals and others.
• Specialized in managing and advising clients in GTM, PR & lifecycle marketing strategy.
• Assisted in strategizing GTM and outcome of industry and special events, managing team of up to 25 individuals.
• Serviced clients with consultants in marketing, PR, digital marketing (SMM, CRM, performance marketing and search) and influencer marketing.
● Worked with 30 brands from 12 clients, supplying expertise through an in-house team of up to 10 employees.
● Executed market launch of 6 new event-brands and venues, exceeding all established KPIs, revenue & P/L goals for each.
● Revamped market perception of 3 brands in maturity stage, increasing revenue with up to 525% and profitability with up to 2500%.
● Consulted with the pre-launch work for game-titles developed by Disney, such as Disney Infinity, Temple Run 2 and others.
Academic Background
Bachelors of Science
California Lutheran University
2024-03 - 2016-01
Associates of Science
Santa Monica College
2024-03 - 2013-01
Certificate of Achievement
Santa Monica College
2024-03 - 2013-01
Certifications
Certificate of Achievement, International Business Certification