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(Updated 2023-11-29)Marketing manager
Copenhagen, Denmark
Native Danish, English, German, Fluent Norwegian, Intermediate Svenska, Beginner French
- SEO - search engine optimisation
- CMS - content management system
- Digital marketing
Skills (29)
Digital Marketing
WordPress
SEARCH ENGINE OPTIMIZATION
SITE MANAGEMENT
Project Management
SEO
USER EXPERIENCE
MAINTENANCE
TEACHING
PHOTOSHOP
Google Analytics
SLACK
METRICS
BUSINESS DEVELOPMENT
CRM
SECRETARY
Broadcasting
Agile
TELEPHONE SALES
Sitecore
WAITER
Jira
CUSTOMER RELATIONSHIP MANAGEMENT
RECEPTIONIST
PERSONAL BANKING
Scrum
SALES OFFICE
OEM
SITE DEVELOPMENT
Professional Experience
Marketing Manager
OEM Automatic Klitsø A/S
2020-01 - Present
Website management, creating content, SEO, lead creation, producing news, creating newsletters, guiding and collaborating with product managers, social media, knowledge sharing, digital transformation, making things happen.
Systems: Sitecore CMS, Google Analytics, Google Search Console, Photoshop, InRiver PIM, SAP CRM, Mailchimp, Tawk.to, Jira, Slack.
Systems: Sitecore CMS, Google Analytics, Google Search Console, Photoshop, InRiver PIM, SAP CRM, Mailchimp, Tawk.to, Jira, Slack.
Freelance consultant, eksternal consultant, own company
kn.dk
2017-01 - Present
Marketing consultant
Plandent A/S
2020-01 - 2021-01
SEO, analytics, microsites, Google Ads, knowledge sharing, stakeholder management.
Site Manager/Content Manager
Nordea
2015-01 - 2017-01
The site Nordea.com: Web development, writing and prioritizing requirements, content optimization, support and advice to stakeholders and editors from the whole Nordea Group, daily maintenance, compliance, 5 languages, project management, fire fighting.
Organization: Digital Group Communication, Group Communication.
Process: Cross Nordic team, agile scrum.
Projects: CVI (rebranding), migration cleanup, surveys, quarterly and annual reports for Nordea Group.
Systems: SDL Tridion, Jira, Webtrends, Bowen Craggs & Co., Crownpeak / ActiveStandards.
The site Nordea.dk: Site management, content production, stakeholder collaboration, project management, optimization, marketing campaigns, CMS teaching, Organization: Digital Sales, Personal Banking.
Process: Agile Scrum SaFe.
Projects: Redesign migration, Legal Structure Program, customer journeys, form migrations.
Systems: SDL Tridion, Rally, Webtrends, Crownpeak.
Nordea's intranet: Improving content structure, user experience, contact to stakeholders, daily maintenance development.
Organization: Digital Group Communication, Group Communication.
Process: Cross Nordic team.
Projects: Customer journey, sectional structure redesign.
Systems: Sharepoint
Organization: Digital Group Communication, Group Communication.
Process: Cross Nordic team, agile scrum.
Projects: CVI (rebranding), migration cleanup, surveys, quarterly and annual reports for Nordea Group.
Systems: SDL Tridion, Jira, Webtrends, Bowen Craggs & Co., Crownpeak / ActiveStandards.
The site Nordea.dk: Site management, content production, stakeholder collaboration, project management, optimization, marketing campaigns, CMS teaching, Organization: Digital Sales, Personal Banking.
Process: Agile Scrum SaFe.
Projects: Redesign migration, Legal Structure Program, customer journeys, form migrations.
Systems: SDL Tridion, Rally, Webtrends, Crownpeak.
Nordea's intranet: Improving content structure, user experience, contact to stakeholders, daily maintenance development.
Organization: Digital Group Communication, Group Communication.
Process: Cross Nordic team.
Projects: Customer journey, sectional structure redesign.
Systems: Sharepoint
Online country manager
AJ Produkter
2013-01 - 2015-01
Online Manager at AJ Products Web Shop Maintenance with 15,000 Products, Search Engine Optimization (SEO) of Products, AdWords Advertising for Products, Content Production, Conversion Optimizer, Social Media, Production and Broadcasting.
Organization: Danish sales office for Swedish Group.
Process: International collaboration between webmasters in the group and headquarters.
Projects: Redesign migration, offline marketing, Systems: eNova, Apsis, Trello, Navision, Google Analytics.
2013 Project employee doing online marketing at Bibzoom of The Danish National Library (Statsbiblioteket) SEO, social media, landing pages, conversion optimization and development of new website.
Organization: Danish sales office for Swedish Group.
Process: International collaboration between webmasters in the group and headquarters.
Projects: Redesign migration, offline marketing, Systems: eNova, Apsis, Trello, Navision, Google Analytics.
2013 Project employee doing online marketing at Bibzoom of The Danish National Library (Statsbiblioteket) SEO, social media, landing pages, conversion optimization and development of new website.
SEO Manager
FDM travel
2011-01 - 2013-01
Search Engine Optimization - Onsite: Optimization of Technology and Content. Offsite: Link-building.
Production of content and news on site and in social media. Participation in press work.
Administration of partner websites. Personnel responsibility for freelancers. Web analytics reporting.
Organization: Content Team in Online Sales Department.
Systems: Hesehus, Drupal, Apsis, Google Analytics, SEMRush, Screaming Frog, Search Metrics.
Production of content and news on site and in social media. Participation in press work.
Administration of partner websites. Personnel responsibility for freelancers. Web analytics reporting.
Organization: Content Team in Online Sales Department.
Systems: Hesehus, Drupal, Apsis, Google Analytics, SEMRush, Screaming Frog, Search Metrics.
Consultant/Online Strategy Manager at the marketing agency
TSM/Gain Group
2011-01 - 2011-01
Consultant. Consultancy and execution of Google AdWords, SEO and Social Media. Project Manager at implementation of Sitecore, Dynamicweb and Umbraco sites.
Manager
Site
2008-01 - 2010-01
at the telecommunications company TELMORE Site development, campaign implementation, product owner, web analytics, project participation and sales optimization at one of Denmark's largest e-commerce sites. Collaboration with the marketing department, IT developers, project managers and external suppliers.
Organization: Online Sales Department.
Projects: Site migration, shop migration, implementation of new products, Systems: CDRator, Fatwire, Hybris, Omniture Sitecatalyst, Jira.
Organization: Online Sales Department.
Projects: Site migration, shop migration, implementation of new products, Systems: CDRator, Fatwire, Hybris, Omniture Sitecatalyst, Jira.
Webmaster
maerskline.com
2006-01 - 2006-01
at shipping company Maersk Line, maerskline.com Development and maintenance of branding. Training of local editors in the use of CMS. Manpower Consultant.
Organization: Maersk E-commerce Business Development Process: International collaboration with editors worldwide.
Projects: Implementation of migration, implementation of tracking.
Systems: BEA, Sharepoint, IBM Surfaid / Corematrics.
Organization: Maersk E-commerce Business Development Process: International collaboration with editors worldwide.
Projects: Implementation of migration, implementation of tracking.
Systems: BEA, Sharepoint, IBM Surfaid / Corematrics.
Information manager at Studenterhuset
Københavns Universitet
2003-01 - 2005-01
Internal and external communications. Construction of website and production and maintenance of content. Setting up and production of newsletter. Production posters and leaflets, managing of campaigns, maintain relations to the management of the University and press.
Political secretary
MP's Margrethe Vestager and Christian Brix
2002-01 - 2002-01
(temporary job) Contact to press, citizens, NGO's, politicians and ministers. Speeches, articles and correspondence.
Working with legislation.
Working with legislation.
Night porter / receptionist
Ibis Copenhagen Triton Hotel
1987-01 - 2001-01
Student Aid, Ministry of Labor Political secretary of parliamentary member Vibeke Peschardt Editorial secretary and journalist, Nat&Dag cultural newspaper Miscellaneous jobs like telephone sales, student counselor, bar manager and waiter Own Projects/Start up's: 2016 - Selling of photos 2010-2011 Startup with selling SEO-texts 2007 - Buying and selling domain names 2006 - Freelancing with advising and implementing SEO and online marketing 2003 - Publisher of several own websites with revenue from ads and affiliate marketing. The have also given unique hands-on web experience.
Academic Background
cand.mag.
Københavns Universitet
1994-01 - 2001-01
Bachelor
Københavns Universitet
1991-01 - 1994-01
cand.oecon.
Aarhus Universitet
1988-01 - 1991-01