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(Updated 2023-01-27)Marketing /Business Devt Consultant
Manama, Bahrain
Native English
- Negotiation, Partnerships/Accounts Revival
- 11+ years of experience in Marketing Strategy & Management
- Can get you high quality B2B/B2C leads/meetings
Skills (18)
HRIS
CONTRACTS
ROI
Thin Client
MARKETING MANAGEMENT
SAP Business One
SEM
BUSINESS DEVELOPMENT
CIM
BUSINESS CONSULTANT
BUDGET
Board Design
HR INFORMATION SYSTEM
Marketing
SALES EXECUTIVE
SIX-SIGMA
Six Sigma
MARIMBA
Professional Experience
Freelance Marketing Consultant
Freelance
2023-01 - Present
Accepting projects based on Marketing & Business Development opportunities focused on approaching the target market and ROI. Also great with social media conversions by chatting with customers and converting them into paying clients.
Marketing & Communications Director
Incorporate Bahrain WLL
2021-07 - 2022-11
● Appointed as Company Director & Authorized Bank Signatory within the 2nd month of service and delivered a turnover of 20,000BD, up from 2,500BD the previous year.
● Delivered a client engagement strategy which influenced client retention by 15% for both local and international client relationships in Singapore, Philippines, USA, Hungary (and Europe), Dubai, United Kingdom, and Canada.
● Employed a Search Engine Marketing (SEM) & PPC strategy reducing the website bounce rate to 35% ● Championed the branding of the company's office in Tashan (including sign board design & wall branding), increasing visibility and walk-in clients by 2%
● Delivered a client engagement strategy which influenced client retention by 15% for both local and international client relationships in Singapore, Philippines, USA, Hungary (and Europe), Dubai, United Kingdom, and Canada.
● Employed a Search Engine Marketing (SEM) & PPC strategy reducing the website bounce rate to 35% ● Championed the branding of the company's office in Tashan (including sign board design & wall branding), increasing visibility and walk-in clients by 2%
Marketing & PR Manager
C&S International LLC
2021-01 - 2021-06
Optimized website performance by implementing best keyword research practices resulting in 15% increase in organic website enquiries ● Streamlined communication and maintained strong relationships with multiple related worldwide partners in the US, United Kingdom, BVI, Saudi Arabia, Dubai, Kenya, Algeria, Qatar and Bahrain; leading to an increase of referral business by 15% within the first 2 months.
Freelance Marketing Consultant
Victoria Dance School
2020-01 - 2020-12
Launched Instagram and Facebook campaigns & responded to social media queries which generated an online conversion of 30 new students within 3 months ● Generated new leads for Go Amplify Bahrain (social media Agency) and NT Technology Ukraine (Programmatic Ads Company); producing a market share of 3% & 6% respectively
Marketing & Business Development Manager
Marimba Coffee Roastery WLL
2019-02 - 2019-11
Established a customer base of 30 new clients for freshly roasted and packaged specialty coffee (green beans), imported from Brazil, Uganda, Rwanda, Colombia, Elsavador, Tanzania, Nicaragua, Guatemala and Ethiopia ● Set-up their first ever social media accounts giving rise to 25 new online enquiries and 10 new orders within the first 2 months
Director & Founder
Ardent Enterprises Ltd
2016-09 - 2019-01
● Negotiated and onboarded 2-year long marketing contracts with 4 different FMCG companies in Nairobi ● Chaired Bi-weekly progress meetings of 15 people, closely monitored the progress of the 4 companies, tracked ROI and presented the market research findings to management on a Bi-monthly basis.
● Increased the market-share of each of the 8 brands by at least 15% within the first 3 months of the project implementations
● Increased the market-share of each of the 8 brands by at least 15% within the first 3 months of the project implementations
Marketing & Communications Consultant
Trika Kenya Ltd
2015-08 - 2016-08
● Negotiated and on-boarded 1-year marketing contracts with 4 different companies in Nairobi ● Proposed a marketing campaign that triggered a 25% sales growth per quarter for 2 of the brands ● Created and implemented a product short-expiry disposal campaign saving one of the companies up to 30% of their short expiry products disposal budget
Marketing Manager
Portcross Ltd
2014-05 - 2015-06
Managed a portfolio and marketing budget of 17 international brands with over 200 SKU's; imported from USA, Japan, Dubai & Indonesia among other countries ● Initiated and implemented a "Brand of the month" strategy to train and motivate the sales & merchandizing team; yielding higher product knowledge and at least 15% increase in sales of the respective brands per month ● Chaired weekly meetings of 20-people (sales & merchandiser teams) and streamlined existing merchandiser route plans saving the company time and up to 15% in transportation costs
Business Consultant
Techbiz Infotech Ltd
2012-08 - 2014-04
Led the client engagement on needs analysis, presentations, and deal closure for hSenid HRIS (Sri Lanka), SAP Business One ERP (Germany) & Hardcart Asset Management (Australia); resulting in total sales value of $800,000
Sales & Marketing Executive
Smoothtel & Data Solutions Ltd
2011-06 - 2012-07
Achieved & surpassed set sales target of $200,000 per month for Thin Client (N-computing) and Videoconferencing (Cisco) resulting in a promotion to sales executive within 6 months
Academic Background
Diploma In Marketing Management
The Kenya Institute of Management
2009-09 - 2012-12
Certifications
CBM-Certified Brand Manager (SMCI, USA)
2023-01
CSMM-Certified Sales & Marketing Manager (SMCI, USA)
2022-12
Lean Six Sigma Yellow Belt Professional
2020-09
CSMM-Certified Sales & Marketing Manager (SMCI, USA)
English (Full Professional Proficiency)
Driving: Valid Bahraini Driving License
CBM-Certified Brand Manager (SMCI, USA)