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(Updated 2024-02-06)Director of Product / E-Commerce
Stockholms län, Sverige
Native Svenska, Fluent Norwegian, English
- +10 years of experience in marketing
- +20 years of experience in e-commerce
- 10+ years of experience in product management
Skills (6)
Summary
Hi! I'm Andreas. What's in my toolkit? A combination of tech expertise, growth-driven tactics, and a commitment to crafting amazing customer experiences.
I excel at molding technical knowledge into business achievements, backed by my experience in e-commerce and product development across B2C, D2C, B2B and hospitality in the Nordics and Europe. I'm all about handson, results-focused leadership, managing several projects with a warm approach and a keen eye on sustainable growth.
Eager to tackle new challenges, I merge a practical enthusiasm with sharp analysis to make our digital journey one of turning potential into sustainable growth.
Professional Experience
Independent Consultant
Self Employed
2024-02 - Present
Director of Product Europe
Delivery Hero
2022-02 - 2024-05
Based in Stockholm, Sweden. Traveling biweekly to Berlin, Germany alt. Istanbul, Turkey.
Product Director Nordics
Delivery Hero
2021-01 - 2022-02
Product Director foodora
D2C Senior Product & Online Sales Manager
Electrolux Group
2021-01 - 2022-02
Senior Product & Online Sales
Electrolux Group
2020-03 - 2021-01
role, spearheading D2C e-commerce for brands like Electrolux, AEG, and Zanussi within Electrolux Business Area Europe. Wore the Product Manager and Owner hat in the direct-to-consumer game!
Product Owner & Senior Online Sales Manager D2C
Electrolux Group
2019-09 - 2020-03
Scrum Product Owner + Direct to Consumer (D2C) Online Sales / E-Commerce for Electrolux, AEG, Zanussi at Electrolux Business Area Europe. Commercially managing the webshops for a selection of markets in Europe, with the main objective to grow online sales within both Major- and Small Appliances ranges.
Product Owner & Online Sales Manager D2C
Electrolux Group
2017-07 - 2019-09
Scrum Product Owner + Direct to Consumer (D2C) Online Sales/E-Commerce for Electrolux, AEG, Zanussi at Electrolux Business Area Europe. Commercially managing the webshops for a selection of markets in Europe, with the main objective to grow online sales within both Major- and Small Appliances ranges.
SAP Hybris Commerce, Hybris Marketing, SAP Cloud ID
SAP Hybris Commerce, Hybris Marketing, SAP Cloud ID
Marketing Manager
Starbucks
2014-02 - 2017-07
Led marketing and communications and eCommerce for Starbucks in Norway and Sweden, both instore and online. Partnered with Umoe Restaurants, the authorized geo-licensee for Starbucks EMEA Ltd.
Online Sales & Marketing Manager (Marketing & PR)
Clarion Hotel Post
2011-03 - 2014-02
Oversaw e-commerce, online marketing, PR, and creative innovation for Clarion Hotel Post's offerings, including their hotel, restaurants, and webshop.
Managed everything from strategy and analysis to social media and PR, both online and offline. Fun fact: Clarion Hotel Post boasts the largest individual hotel Facebook page in the Nordics! Check it out: http://www.facebook.com/clarionpost. Also, shoutout to being named 'New Hotel of the Year 2012' by Nordic Choice Hotels!
Managed everything from strategy and analysis to social media and PR, both online and offline. Fun fact: Clarion Hotel Post boasts the largest individual hotel Facebook page in the Nordics! Check it out: http://www.facebook.com/clarionpost. Also, shoutout to being named 'New Hotel of the Year 2012' by Nordic Choice Hotels!
Online Marketing Manager
Nordic Choice Hotels
2008-04 - 2011-07
Managed e-commerce, online marketing & PR for central company. Led the game in Social Media (SoMe), content, SEO, and both affiliate & display marketing. Quick snapshot: Nordic Choice is the top dog in the Nordics with 170+ hotels, 6.2B NOK annual turnover, and a cool 10K team members!"
Online Marketing Manager
Home Invest
2008-04 - 2011-07
Online Marketing and Product Development of http://www.petterstordalen.com & www.homeinvest.no.
Home Invest is one of the leading private investment companies in the Nordic region. The core business is service performance, particularly in the fields of hotel operation, property and capital management. Nordic Choice Hotels, Home Properties and Home Capital are long-term investments that form the basis for Home Invest's entire investment portfolio. Through these three primary pillars, we are to drive the Scandinavian hotel market on towards new heights and to identify other exciting projects - projects in which courage can make a difference.
Home Invest is one of the leading private investment companies in the Nordic region. The core business is service performance, particularly in the fields of hotel operation, property and capital management. Nordic Choice Hotels, Home Properties and Home Capital are long-term investments that form the basis for Home Invest's entire investment portfolio. Through these three primary pillars, we are to drive the Scandinavian hotel market on towards new heights and to identify other exciting projects - projects in which courage can make a difference.
Product Manager Content
Nordic Choice Hotels
2010-11 - 2011-07
Content Project/Product Manager for the new Nordic Choice Hotels web platform.
http://www.nordicchoicehotels.com
http://www.nordicchoicehotels.com
Marketing & IT Manager
Clarion Hotel Royal Christiania
2006-11 - 2008-07
Marketing & IT Manager at Norway's second-largest hotel in Oslo's core. Led e-commerce, online marketing, PR, and managed everything IT - from software to networking. With 508 rooms and 21 conference spaces, we kept things buzzing!
Meeting & Event Manager/ IT Manager
Clarion Hotel Royal Christiania
2005-08 - 2006-10
Norway's second-largest hotel. 508 modern rooms and 21 conference rooms, creates a dynamic meeting venue right in the heart of Oslo.
Online Marketing & IT Supervisor
Clarion Hotel Stockholm
2003-06 - 2005-04
Drove e-commerce, online marketing, and oversaw local IT and AV operations!
Area Manager
Baranga Film
2004-01 - 2005-01
Baranga Film was a Swedish film company, owned by two music video and commercial directors, Niclas Fronda and Fredrik Löfberg (together known as "Baranga Brothers"). They produced commercials, short movies and motion pictures.
Area manager for selected number of music videos.
Destination Representative
Area manager for selected number of music videos.
Destination Representative
destination representative
Apollo
2002-11 - 2003-08
for Apollo Resor, I was responsible for our guests to get the ultimate experience and vacation. I was part of a team that would care for Apollo's guests at the destination.
Front Desk Agent
Radisson SAS Royal Park Hotel
1999-01 - 2003-01
- Front Desk - Meeting & Event - IT 193 guest rooms ranging from standard to superior rooms and suites. Many of the rooms have a private terrace and stunning views over the waters of Brunnsviken Inlet. 30 modern and flexible meeting rooms, which can accommodate up to 500 people, and 16 breakout rooms.
Academic Background
Business
BI Norwegian Business School
2008-01 - 2008-06
Certifications
Google Analytics for Power Users - Google
Introduction to Data Studio - Google
Issued Jul 2019 - Expires Jul 2022
Advanced Google Analytics - Google